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Product and Market Survey

IFFCO is the largest fertilizer producer in Asia, established in 1967 with 5 production plants across India. It produces urea, NPK, DAP, biofertilizers, and water soluble fertilizers. IFFCO distributes its products through 36,000 cooperative societies across 29 states. It uses rail and road to transport products and has 168 Farmers Service Centers that provide technical services and sell directly to farmers. IFFCO also partners with telecom companies to provide farmers agricultural information through voice messages and a mobile app.

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89 views16 pages

Product and Market Survey

IFFCO is the largest fertilizer producer in Asia, established in 1967 with 5 production plants across India. It produces urea, NPK, DAP, biofertilizers, and water soluble fertilizers. IFFCO distributes its products through 36,000 cooperative societies across 29 states. It uses rail and road to transport products and has 168 Farmers Service Centers that provide technical services and sell directly to farmers. IFFCO also partners with telecom companies to provide farmers agricultural information through voice messages and a mobile app.

Uploaded by

Chiranjeeb
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Topic

Product and Market Survey of


IFFCO

Name :Abinash Mohanty


Dual Degree Marketing
Regd. No:1471091015
ABOUT IFFCO(INDIAN FARMERS FERTILIZER
COOPERATION):
IFFCO ,which is currently celebrating its
golden jubilee is the largest fertilizer
producing company in Asia.
It was established on 3rd November 1967 with
two proposed plants at kalol and Kandla(both
at Gujrat).
IFFCO is wholely owned by cooperative
societies.
Number of cooperative societies with IFFCO
has increased from 57 in 1975 to 36000 in 2018.
PRODUCTS OF IFFCO:
Urea
NPK(Nitrogen, Phosphorus, Potassium)
NP(Nitrogen ,Phosphorus)
DAP(Di Ammonium Phosphate)
Bio Fertilizers
Water Soluble Fertilizers
Plant Growth Promoter e.g Sagarika
UREA SAGARIKA
PRODUCTION UNITS OF IFFCO:
Being a renowned fertilizer producer IFFCO has
owned 5 different production units/plants all over
India.
1. KALOL
2. KANDLA
3. PHULPUR
4. AONLA
5. PARADEEP
Among these plants DAP is only produced at
PARADEEP plant and Urea is produced at KALOL,
AONLA & PARADEEP.
Marketing of IIFCO’s products is channeled through
different cooperative societies in over 29 states
and 7 union territories of India.
IFFCO

e-BAZAR IFFDC PAC OSCMF OAIC RCMs

PAC RETAILERS RETAILER


FARMER FARMER

FARMER FARMER FARMER


DISTRIBUTION CHANNEL:
Most of the transports are being done by
railway(91%) and roadway(9%).
If wagons arrived at rake
points/platforms are not cleared in the
given time, the logistic company has to
pay a demurrage rate of 150 Rs per
wagon to the platform authority.
FARMERS SERVICE CENTERS:
FSCs sell fertilizers directly to the
farmers.
They also provide technical know-how
and different services.
At present there are 168 FSCs spread
throughout the country.
IFFCO-NCDC SOCITIES:
IFFCO has collaborated with National
Cooperative Development
Corporation(NCDC) to develop village level
societies on the pattern of FSCs.
1450 societies were adopted and Rs 42.82
million was given to them as margin money.
Previously Rs 30000 to Rs 40000 was
provided to each society.
After revision the loan amount has been
increased upto Rs 100000.
It is routed through state govt. in the form
of equity.
SERVICES TO FARMERS:
Extension & Education Programmes
Seed multiplication Programmes
IFFDC Project
Cooperative Rural Development Trust
Support to cooperative movement
CELEBRATION OF GOLDEN JUBILEE YEAR BY
IFFCO:
Farmer’s education and balanced
fertilization
Grassroots cooperative development
Overall rural development
Ammonia Urea complex
IFFCO KISAN SANCHAR LTD.:
IFFCO together with telecom major Bharti Airtel
has promoted IKSL.
The telecom products of Airtel are made available
for farmers.
During 2017-18 ,everyday 2-3 voice messsages were
being forwarded to about 2 million subscribers.
‘IFFCOKisan’ mobile application made by IFFCO was
also downloaded by more than 4.50 lakh users.
This app provides informations about weather
forecast ,agricultural market information and agri-
commodities etc.
The information is provided by 10 indian languages
with voice support.
PROMOTIONAL ACTIVITIES:
Framer’s Meeting
Field Day(FD)
Sales Point Personnel Training(SPPT)
Crop Seminar
Rural Sports
Women Empowerment
Soil Test
Tree Plantation
Paintings
Medical Check-up
Vet. Check-up
THANK YOU

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