SOCIAL MEDIA
MARKETING
MUTHUSAMY . J
16PGM29
What is social media marketing?
• It is completely natural for social networks to be
acknowledged by the business professionals who
have became interested in finding a way to
implement social media websites in their business
• Having in mind the number of social media users,
marketing professionals saw a great potential in
establishing relationship with the customers, as
well as an opportunity for promotion
• That is how social media marketing as a concept
has been introduced
Types of social media websites
• The common stereotype comes from
misunderstanding the term “social media”
• Most people think of social networking
websites such as Facebook and Twitter when
they hear the term “social media”
• But in fact this term refers to different
websites that allow interaction among the
users and the exchange of information
through a variety of channels
• Collaborative projects – This includes online
magazines, wikis, question and answer
platforms, etc.
• Blogs and microblogs – This includes
platforms such as Twitter and Tumblr, where
the content is shared in the form of short or
long blog articles.
• Content communities – Websites such as
YouTube, Vine, etc. where content is shared,
after which users can interact by sharing
impressions about the content.
• Social networking websites – This category
includes the websites people are most
commonly identifying as social media in
general. Websites such as Facebook and
Google+ are in this category
• Virtual game-worlds – One of the most
popular websites in this category is World of
Warcraft.
• Virtual social worlds – Game-like design
allows users to create virtual identity and to
interact with other users through an online
platform.
The Most Important Social Media
Websites
• FACEBOOK
• TWITTER
• GOOGLE PLUS
Other important social media sites
•PINTEREST
•INSTAGRAM
•FLICKR
BLOGS
• Internet marketing has been evolving and
introducing new strategies in the purpose of
promoting products and services.
• Content has become a major part of internet
marketing, thus increasing the percentage of
blogging significantly.
• The strategy is based on the fact that you
publish content which is useful, practical and
engaging. This kind of content ensures that:
• Visitors will come back
• Visitors will be interested in your
company
• Visitors will share content
• There are several reasons why blogs have
become an important part of online
marketing.
Types of blogs
• Blogs can be grouped according to several
criteria, and topic is one of the most common
one used.
• Blogs are usually focused on a single topic,
which is related to a particular industry.
• This way, the blogger publishes content that is
specialized in one specific area, and that is
how one can build authority in that area.
Thus, we have fashion blogs, teachers’ blogs,
SEO blogs, fitness blogs, etc.
What is social media engagement?
• This term refers to the possibility of user taking part
in a certain activity, such as liking, commenting,
clicking or sharing as a result of your encouragement.
• As you represent a business on social media, your
goal is to be active and engaging, in order to inspire
your social media followers to do a certain action.
• The plan of activity on social network should be
created in such a way that it engages and inspires the
audience which will help you reach them in a way
that it is available on the specific social network.
How to increase social media
engagement?
• Choose the perfect timing
• Address to your target
audience
• Be genuine
Social Media and Target Audience
• What is target audience?
• Target audience represents the group of
potential consumers you want to reach, in this
case via social media.
• It refers to those who are most likely to
become your customers in the future, and
that is why your goal is to establish a
connection with them.
• Use social media insights to learn about
target audience
• Use URL shortening services to track
audience
• Analyze the sales
• Compare your audience
Sharing Content on Social Media
• High quality content
• Photos
• Videos
• Graphics
• Live chat
• Links
Approach to Social Media
• Be consistent
• Be social
• Be professional
• Be professional
• Be helpful
• Be generous
• Be interesting
• Be inspirational
Dos and Don’ts of Social Media
• Social Media Dos
–Post
–Interact
–Share
–Respond
–Keep up the current trends
–Diversify
• Social media don’ts
–Copy other people’s content
–Neglect your social media account
–Ignore your followers
–Complete automation of the
account
Tools for managing social media
• Tools for managing
–Hootsuite
–Tweet deck
• Tools for monitoring
–Google alerts
–Google analytics
Social Media and Other Types of
Marketing
• Social media marketing and content
marketing
• Social media marketing and email
marketing
• Social media marketing and search
engine marketing
Metrics for social media marketing
• Social analytics refers to the evaluation
of your social media accounts in order to
determine the efficiency of the strategy
you are using.
• It consists of measuring, analyzing and
interpreting the data from social
analytics.
The following list contains the metrics that you
should be paying attention to, as those can help
with analysis of the data:
• Website report – This includes statistics from your
website which highlights the traffic and
conversions originating from social media
accounts.
• Customer response – When customers provide
feedback and their response, related to the service
you have provided, you might get the idea to
which extent they benefited from social media.
• Reach and virality – The data you get from social
media statistics and trackable links can also
provide general insights into what kind of social
media approach works best.
The benefits of analyzing insights
• Social analytics helps you determine the
current trends and tendencies in the world of
social media, which is changing constantly.
• Being up-to-date with the latest developments
can help you increase the effectiveness of
social media marketing, as well as to make sure
that you are using the best practices and
recommendations related to social media
websites.
• This way, not only will the strategy be up-to-
date, but the overall social media approach will
follow the current guidelines.
THANK
YOU
