MEDIA AND INFORMATION
LITERACY (MIL)
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
• compare technological determinism with
cultural determinism (SSHS);
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
LEARNING COMPETENCIES
Learners will be able to…
• discuss the Normative Theories of the Press
(SSHS); and
• evaluate the type of media in the Philippines
using the Normative Theories of the Press
(SSHS).
TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
VIDEO PRESENTATION
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons
FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated
VIDEO PRESENTATION
History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE
CLASS ACTIVITY: CLASS DISCUSSION
1. Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.
MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26
CLASS ACTIVITY:
COOPERATIVE LEARNING
Normative Theories Media Functions of
of the Press Control Media
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26
FORMATIVE ASSESSMENT: RECITATION
How will you describe
media in the
Philippines using the
normative theories of
the press?
Source: https://www.johntaylorgatto.com/2015/09/
VIDEO PRESENTATION
World Press Freedom Day 2017: UNESCO calls for
better protection of press
By Al Jazeera
YouTube Channel: Al Jazeera English
Date Uploaded: May 4, 2017
https://www.youtube.com/watch?v=AZfHwMmjI_8
FORMATIVE ASSESSMENT: RECITATION
• What is the news all
about?
• What issues facing
journalist are
mentioned in the news?
Source: https://www.johntaylorgatto.com/2015/09/
FORMATIVE ASSESSMENT: CARTOON
ANALYSIS
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
FORMATIVE ASSESSMENT: CLASS DEBATE
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
REFERENCES
• Media and Information Literacy Curriculum Guide by DepEd
• Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKa
ctVrpQ
