My Internship Experience
----a sample
Internship at Insight Outreach
I spent my 2 and half months at Insight Outreach, its one
of the leading rural market in south India.
I couldn’t be more grateful for having received this
chance.
I got to do and learn so many new things while I was
here.
Insight Outreach
-Pioneering Rural Marketing in South India
Insight Outreach, South India's leading rural marketing agency
is firmly grounded and well versed with rural sensitivity,
traditions and values.
We have a keen insight into what influences the consumers'
choices, what excites them into a purchasing decision.
What are their stories that ultimately result in them making a
choice of buying a particular product.
What does my company do?
Its basically a rural marketing agency:
Core Competence
Rural Research
Rural Communications
Rural Activations
Rural Media
Rural OOH
Innovative brand building - effective activation approaches
:
Jaatras & Melas
Haats & Santhas
My Work Profile
While joining the agency, as an INTERN I had one basic aim in my mind
that I wanted to understand the functioning of an entire Rural marketing
agency and not restrict myself to one specific department.
As it was my first internship, I was excited and apprehensive at the same
time regarding my office environment and the way I would be perceived by
other employees.
But all my apprehensions never came into being as I was fortunate enough
to work under the direct mentorship of our sales and marketing director:
Rohanth Thota who was not only kind and knowledgeable but also knew
how to teach a trainee of an internship program which I experienced the
first time.
During my first day of joining I was treated as an active member of Insight
Outreach which made me give my best every time I took a task.
On the first week of my internship I was in urban market department
wherein I had to do mapping, finding out our potential clients, making calls
and asking for meetings.
Later on I was sifted to Rural market, and worked under sales and
marketing department, here also I was initially doing client mapping,
attending Board meetings, making minutes of meeting, creating database for
the company, making cold calls, finding out ways to promote our own
company, marketing on social medias like facebook etc.
What I like to take back with me?
My Experience –
How to communicate in an organization
How to present myself in board meetings
How to talk to clients
How to make cold calls
How to do client mapping
How to do marketing and promotions
How to reach rural markets
How to find out potential customers
Where to find potential buyers
Touch points for marketing products
The industry exposure that I received during my internship will always be valuable
guide for me in the future. The working environment at the agency was one of
encouragement, warmth, innovation and synergy.
These qualities made Insight Outreach a stand apart in its sector. However like any
other organization it faced a few shortfalls which I believe if improved upon can
bring Insight Outreach to even greater heights at the national Rural marketing
sector.
My internship had been one of the most fruitful experiences a trainee/student
would wish to have once in his or her lifetime.
Insight Outreach not only gave me the experience required to face the industry
competition but also gave me some really good teacher that I will cherish for an
entire lifetime.
The amount of dedication and professionalism I saw in the employees working at
the agency motivated me.
Conclusion
In great esteem and with indebtedness, I wish to thank my company
guide Mr. Rohanth Thota, who literally spared no pains in helping me
out round the clock in the successful completion of my project
work.
I feel very fortunate enough to get such an encouraging guide who
continuously counseled me and helped me accomplish my project
well on time.
I take this opportunity to thank other staff members of the Insight
Outreach for making my entire journey at Insight Outreach
extremely pleasurable.
