Retail Management

Team- Grey
Saransh Kansal
Kartik Shandaliya
Manasvi Goel
Yashica Motwani
 ROUND-1
PRODUCT STORE A STORE A STORE A STORE B STORE B STORE B
REVENUE SALES(in SALES PROMOTION REVENUE SALES(in SALES
units) units) PROMOTION

Tobacco 374156 66933 NA 177403 31736 NA

Confectionary 14363 11253 20% (4 weeks) 4805 3651 20% (4 weeks)

Beverages 167340 91443 20% (4 week) 62219 31875 20% (4 weeks)

Milk and Bread 40399 22197 NA 26402 14507 NA

Grocery 23983 12394 NA 14679 7586 NA

Snacks and Ice Cream 55232 35326 20% (4 weeks) 22461 14366 20% (4 weeks)

General Merchandise 71693 16236 10% (4 weeks) 28868 6041 20% (4 weeks)

Fuel 1000754 564 20% (4 weeks) 323309 189 20% (4 weeks)

Food Service 130007 25074 20% (4 weeks) NA NA NA

Car Wash 58078 8143 20% (4 weeks) NA NA NA

 Highlights
Positive
 Change in number of visitors is 4.8%
 Net profit is 6.5% percent of revenue
 Highest sale is from beverages for both Store A and B
 Highest revenue is from fuel for both Store A and B
 5th rank based on net income

Negative
 Change in turnover -24.1%
 Change in number of customers -21.2%
 Shrink percentage 4.7%
 Round-2
PRODUCT STORE A STORE A STORE A STORE B STORE B STORE B
REVENUE SALES(in SALES REVENUE SALES(in SALES
units) PROMOTION units) PROMOTION

Tobacco 541596 88634 10% (4 weeks) 196738 3371 10% (4 weeks)

8

Confectionary 20712 16228 20% (4 weeks) 4606 3499 20% (4 weeks)

Beverages 268193 126268 30% (4 week) 70714 3329 30% (4 weeks)

Milk and Bread 53952 24850 10% (4 weeks) 23737 1093 10% (4 weeks)
3

Grocery 34438 16202 10% (4 weeks) 13539 6369 10% (4 weeks)

Snacks and Ice Cream 71545 40944 20% (4 weeks) 22134 1337 10% (4 weeks)
0

General Merchandise 95251 19933 20% (4 weeks) 27356 5725 20% (4 weeks)

Fuel 1198062 651 40% (4 weeks) 214498 116 40% (4 weeks)

Food Service 195303 37667 20% (4 weeks) NA NA NA

Car Wash 94426 13239 20% (4 weeks) NA NA NA

 Highlights
Positive
 Change in number of visitors is 5.8%
 Net profit is 7.6% percent of revenue
 Highest sale is from beverages for Store A and tobacco for Store B
 Highest revenue is from fuel for both Store A and B
 3rd rank based on net income
 Change in net income

Negative
 Change in turnover -2.2%
 Change in number of customers -14.3%
 Shrink percentage 6.3%
 Change in net income -17.7%
 Round-3
PRODUCT STORE A STORE A STORE A STORE B STORE B STORE B
REVENUE SALES(in SALES REVENUE SALES(in SALES
units) PROMOTION units) PROMOTION

Tobacco 933329 139965 10% (4 weeks) 322405 59506 10% (4 weeks)

Confectionary 36787 28823 20% (4 weeks) 7259 6500 20% (4 weeks)

Beverages 574794 270619 30% (4 week) 123276 65295 30% (4 weeks)

Milk and Bread 45602 28724 10% (4 weeks) 21138 14424 10% (4 weeks)

Grocery 58949 27734 10% (4 weeks) 24868 13260 10% (4 weeks)

Snacks and Ice Cream 69292 51931 30% (4 weeks) 23222 18035 20% (4 weeks)

General Merchandise 151206 31642 20% (4 weeks) 45179 10693 20% (4 weeks)

Fuel 2187553 1188 40% (4 weeks) 455921 257 20% (4 weeks)

Food Service 381147 68001 30% (4 weeks) NA NA NA

Car Wash 166465 23340 20% (4 weeks) NA NA NA

 Highlights
Positive
 Change in number of visitors is 36.5%
 Net profit is 15.4% percent of revenue
 Highest sale is from beverages for both Store A and Store B
 Highest revenue is from fuel for both Store A and B
 2nd rank based on net income
 Change in turnover 68%
 Change in number of customers 18.4%
 Shrink percentage 1.7%
 Change in net income 263.7%

Negative
 Less advertisement budget
 Rank second but still very less market share
 Round-4
PRODUCT STORE A STORE A STORE A STORE B STORE B STORE B
REVENUE SALES(in SALES REVENUE SALES(in SALES PROMOTION
units) PROMOTION units)

Tobacco 928655 133186 10% (6 weeks) 580351 94331 10% (6 weeks)

Confectionary 35536 27093 20% (6 weeks) 13459 10903 20% (6 weeks)

Beverages 598056 341942 40% (6 week) 231835 136695 40% (6 weeks)

Milk and Bread 88812 43724 20% (6 weeks) 64254 34403 10% (6 weeks)

Grocery 58972 28192 10% (6 weeks) 41195 22319 10% (6 weeks)

Snacks and Ice Cream 126594 79063 20% (6 weeks) 60645 42610 20% (6 weeks)

General Merchandise 167401 41430 30% (6 weeks) 81390 22031 30% (6 weeks)

Fuel 3015416 1758 20% (6 weeks) 835298 487 20% (6 weeks)

Food Service 343241 61238 20% (6 weeks) NA NA NA

Car Wash 158820 23023 20% (6 weeks) NA NA NA

 Highlights
Positive
 Change in number of visitors is 43.5%
 Net profit is 8.3% percent of revenue
 Highest sale is from beverages for both Store A and B
 Highest revenue is from fuel for both Store A and B
 2nd rank based on net income
 Change in turnover 101.1%
 Change in number of customers 14.9%

Negative
 Shrink percentage 5.2%
 Change in net income -29.4%
 Rank second but less market share
 Learnings
 Advertisement is one of the crucial factors that effect sales of store. So advertisement
budget should be high.
 Instore promotion has more impact than external promotion on purchasing of customer.
 Shrinkage percentage can be improved by training sales persons.
 There should be proper check on inventory otherwise there will increase in emergency cost.
 Merchandising is important, products whose response to promotion is high should be placed
in front.