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Retail Management: Ms. Joy Celestial

The document discusses retail management and provides definitions and explanations of key concepts. It defines retail as the sale of goods or services from a business to consumers for their own use. It then defines a retailer as a person or business that sells goods to consumers in small quantities that were purchased from a manufacturer or wholesaler. The document goes on to explain the retail supply chain and the roles of manufacturers, wholesalers, retailers, and consumers within it. Finally, it outlines some common types of retail businesses including independent retailers, existing businesses, franchises, dealerships, and network marketing.

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109 views17 pages

Retail Management: Ms. Joy Celestial

The document discusses retail management and provides definitions and explanations of key concepts. It defines retail as the sale of goods or services from a business to consumers for their own use. It then defines a retailer as a person or business that sells goods to consumers in small quantities that were purchased from a manufacturer or wholesaler. The document goes on to explain the retail supply chain and the roles of manufacturers, wholesalers, retailers, and consumers within it. Finally, it outlines some common types of retail businesses including independent retailers, existing businesses, franchises, dealerships, and network marketing.

Uploaded by

veronica_celestial
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Retail

Management

Ms. Joy Celestial


CUSTOMER SERVICES NC II
INTRODUCTION

The main priority of business


people is the satisfaction of their
customers and a little to the profit
they get from them. These people
do not just sell to make a living
but they ensure the happiness of
their buyers which is why
countless establishments rose up
to satisfy the needs and wants of
people regardless of which item
they would want to purchase.
INTRODUCTION

Though people perceive that


being a sales man/woman is a
simple and easy job, well they
got that last part wrong as it is
not an easy job. It is simple yes,
but you need skills to fully
practice your business abilities.
There are countless of
establishments and stalls local
and abroad who seek people
who are interested in running
their business as cashiers or sales
person.
INTRODUCTION

Though people perceive that


being a sales man/woman is a
simple and easy job, well they
got that last part wrong as it is
not an easy job. It is simple yes,
but you need skills to fully
practice your business abilities.
There are countless of
establishments and stalls local
and abroad who seek people
who are interested in running
their business as cashiers or sales
person.
What is Retail?
- is the sale of goods or service from a business to a
consumer for their own use.

- goods must be sold from a single point directly to a


consumer for their end users.
What is a Retailer?

is a person or business that you purchase goods from.


Retailers typically don’t manufacture their own items.
They purchase goods from a manufacturer or a
wholesaler and sell these goods to consumers in small
quantities.
Retailing
• is the distribution process of a retailer obtaining
goods or services and selling them to customers for
use. This process is explained through the supply
chain.
What is a supply chain?
• is a process the occurs between companies and
suppliers in order to distribute products to end users.
It’s how a good or service is delivered to consumers.
Manufacturers and
Wholesalers(Suppliers)
Manufacturers produce goods from raw materials using
machines and labor. Once production is complete,
wholesalers purchase the goods and sell them to
retailers. Wholesalers sell large quantities of goods to
retailers at low prices.
Retailer (also known as the merchant)

• Retailers purchase goods either from the wholesaler


or directly from the manufacturer. From there they
will sell those goods in small quantities to end users.
Consumer (end user)
• Purchases goods from the retailer in small quantities
to satisfy demand.
Common Retail Types

 Independent Retailer
 Existing Retail Business
 Franchise
 Dealership
 Network Marketing
Independent Retailer

An independent retailer is
someone who builds his/her
business from the ground up.
Usually, the owner does it all,
but he/she may have
assistants or hire someone
extra.
Existing Retail Business

An existing retail
business is, as the
name suggests, a
retail business that is
up-and-running.
Typically, someone
inherits or buys an
existing business and
takes over its
ownership and
responsibilities.
Franchise
• A franchise is an
existing business
plan, including a
trademarked name,
an already
determined set of
products, and
established business
concepts. If a retailer
wants to become part
of a franchise, they
are granted
permission to use all
of the above
elements.
Dealership
• A dealership is a cross between a franchise and an
independent retailer. A retailer that works with a
dealership has the license to sell a brand of products
(usually there is a variety of brands). Unlike a
franchise, there are no fees to the licensor.
Network Marketing
• Network marketing, or multi-level marketing, is a
business model where the selling of products
depends on the people in the network.

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