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Distribution Channels of KMF

The document summarizes the distribution channels for dairy products in Bangalore, India. It begins with an agenda that includes methodology, limitations, an overview of distribution channels, the roles of manufacturers, wholesalers, retailers, and milkmen. It then discusses the methodology used, limitations, and lists common dairy products. The main distribution channels discussed are manufacturers who sell to wholesalers or retailers, and sometimes agents, who then sell to retailers or consumers. Specific examples of manufacturers like dairy cooperatives and KMF are provided. The role of wholesalers like Metro Cash and Carry is described, as well as different types of retailers like department stores, dairy parlors, and local milkmen.

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149 views13 pages

Distribution Channels of KMF

The document summarizes the distribution channels for dairy products in Bangalore, India. It begins with an agenda that includes methodology, limitations, an overview of distribution channels, the roles of manufacturers, wholesalers, retailers, and milkmen. It then discusses the methodology used, limitations, and lists common dairy products. The main distribution channels discussed are manufacturers who sell to wholesalers or retailers, and sometimes agents, who then sell to retailers or consumers. Specific examples of manufacturers like dairy cooperatives and KMF are provided. The role of wholesalers like Metro Cash and Carry is described, as well as different types of retailers like department stores, dairy parlors, and local milkmen.

Uploaded by

venucold
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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DISTRIBUTION CHANNELS

OF DAIRY PRODUCTS

Presented By
Ankit Jain
Diptii Sahni
Divya Manhas
Mayank Aggrawal
Monica Dabas
Pulkit Mathur
Agenda of Discussion
• Methodology
• Limitations
• Distribution Channels – An Overview
• Manufacturers
• Wholesalers
• Retailers & Milkman
• Conclusion
Methodology of Study
• Aim – To study the distribution channels of Dairy

Products in Bangalore

• Approach

– Visit to KMF, Metro Cash ‘n’ Carry, Foodworld,

Spencer’s, More for you, Big Bazaar and Nandini

parlor.

– Rendezvous with personnel from marketing division

of the above

– Telephonic conversations

– Conversation with a local milkman


Limitations

• Internal policies of the company

• Language Barrier
List of Dairy Products
Milk
Butter
Curd
Processed Cheese
Ghee
Cottage Cheese
Sweets
Ice-cream
Milk Powder etc.
Distribution Channels

Manufacturer Consumer

Manufacturer Retailer Consumer

Manufacturer Wholesaler Retailer Consumer

Manufacturer Agent Wholesaler Retailer Consumer


Manufacturers/ Producers

Farmers

Dairy
Chilling
Cooperative
Centres
Societies (9000)

Dairies (13)
Product Distribution
Milk Distribution Network - Dairy
network-dairy

Depots-4
transport
cum
distributor
Agents Parlors
Wholesalers-150

Agents
(Retailers) Retailers-
16000
Milk Procurement

45 40.85
40
35 29.79
30
25 18.02
20
15 9.5 11.35
10
5
0
1990 1995 2000 2005 2010
(Projected)
Avg Per Day (in LKPD)

Source: www.kmfnandini.coop
Wholesalers

• B2B concept
• Visit to METRO Cash & Carry
• Delivery in the morning (2am) from KMF.
• A total of 15000 liters is delivered
everyday and at both the centers each.
• Sent to hotels and restaurants.
• Cold storage provided that ensures an
increased shelf life.
• No issue of out of stocks.
• Own brand Aro
Retailers
• Departmental Stores

• Dairy Parlors

• Kirana Shops

• Local Milkman
CONCLUSION

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