NATIONAL DAIRY DEVELOPMENT

BOARD
SUBMITTED TO : HITESH MINOCHA

SUBMITTED BY: ANKUR DIXIT

RAJESH BHATIA
 AMAR BINDRA
 HITESH KUMAR


CONTENTS:
Introduction
Early History
KDCMPUL
Anand Model
Formation of NDDB
Operation Flood
Building On Success
Problems
Best Solutions
INTRODUCTION:
In 1999, United Nation’s Food And Agriculture
Organisation (FAO) declared India as the largest
producer of milk
Milk production crossed 74 million tonnes
Gradual rise from a milk deficient country due to
collective effort of government and semi government
bodies
EARLY HISTORY:
 In 1940, private dairies emerged in major townships
 Milk was received through middleman who brought
milk from producers and supplied to dairies
 1945- Polson, a private dairy in Anand, entered into a
contract with government under Bombay Milk
Scheme (BMS)
 Led to the shaping of dairy cooperative movement
due to exploitation of consumers and producers by
middleman
FORMATION OF NATIONAL DAIRY
DEVELOPMENT BOARD (NDDB)
• 1950’s – Government began efforts to modernize dairy
movement
• Lead to formation of various polices and projects like
Intensive cattle Development project (ICDP)
• State governments also implemented various schemes
• But due to presence of middle man and other factors
many plans failed
1964 – Lal Bahadur Shastri, the then Prime Minister
of India , impressed by the socioeconomic changes
brought by Anand model set in motion the effort to
establish a national dairy organization
Lead to establishment of NDDB in 1965
Headquarters at Anand, was headed by Kurien, the
then general manager of KDCMPUL
Initially resisted as a society under Societies Act 1860
Used Situation in Europe to conceptualize
OPERATION FLOOD
KAIRA DISTRICT COOPERATIVE MILK
PRODUCERS UNION LTD (KDCMPUL)
1946- KDCMPUL formed under the chairmanship of
Tribhuvandas Patel
Started with 2 village Dairy cooperatives supplying
less than 250 liters of milk per day
Proved really profitable and profits distributed
among the producers
Resulted in establishment of many new village dairy
cooperatives in Kheda village
KDCMPUL cont.
OPERATION FLOOD
OBJECTIVES:
- To create a ‘flood of milk’ across the country
- To facilitate long term investment in dairying and cattle
development
- To reduce the cost of milk for consumer and to increase
the share of milk price obtained by producer
- To ensure availability of efficient personnel to manage
and control every facet of the program
The whole operation was divided into three phases
 PHASE 1 (1970-1978):
- With assistance of the World Food Program, obtained food
aid from European Economic Community (EEC)
- Funds generated used to build 27 rural milk sheds across 10
cities
- Milk production increased by 60 percent from 20mts to 32
mts
- Sale in urban centers increased by 140 percent
- Launched Mother Dairy Project in Delhi in 1974
 PHASE 2 (1981-1985):
- Aimed at building National Milk Grid
- Increased milk sheds from 18 to 136
- Phase implemented by World Bank credit of 150 million US
Dollars and ECC food aid
- Self Sustaining system of 43000 village cooperatives
established
PHASE 3 (1987 -1996) :
- Aimed at consolidating gains of previous 2 stage
- Adding 30,000 new dairy cooperatives
- Promotion of Women's Dairy Cooperative Societies
- Focus of R&D activities in Animal Husbandry
 ACHIEVEMENTS:
- Increase milk production to over 60mts from 20mts in
1970
- Involved more than 10.1 million members and supplied
13,679 Mts of mils every day through 81000 societies
- Established 13377 artificial insemination centers and
787 mobile veterinary clinics
- Annual revenue of dairy cooperatives exceeded 80
billion rupees
ANAND

MODEL:
MEMBERSHIP:
-Membership open to any person who owned cattle
- Village cooperative governed by a nine member body
elected at annual general meeting
- Committee responsible for framing plans and polices
- Profits and Losses divided among the members
according to the proportion of investment
 FUNCTIONING:
- Milk collected twice a day in morning and evening
- Producers received a uniform price according to the
quantity and quality of milk
- Staff members selected by the committee looked after
the collection and testing
 GOVERNENCE:
- 17 member board headed by managing director
- Responsible for operations such as collection and
transport of milk from village cooperatives
- Insuring regular and timely payments to producers
- Long term and strategic planning, communicating with
members, overall control of village cooperatives
- Team of professional to look after services such as
breeding, veterinary health care etc
PROBLEMS
Milk paucity in Urban India

Dubious role of middlemen

 No incentives for rural producers

Focus on quantity and not on quality

BEST SOLUTIONS:
Synergizing all the dairies across the country on states
bases
Formation of grids across length and breath of the
country for proper utilization and circulation of milk
Establishing proper storage facilities and setting of more
processing plants.
Focus on using more of technology for having genetically
enhanced varieties of cattle's
Focus on providing farmers with knowledge about animal
husbandry
THANK YOU