SEO Technical Audit

shop.bajajelectricals.com

This document is confidential to Bajaj Electricals

 QUICK ISSUES
1000+ TITLE TAGS
OVER 65 CHARACTERS

11,000+ TITLE TAGS

URLS WITH DUPLICATE TITLES

500+ DESCRIPTION TAGS

OVER 156 CHARACTERS

9000+ DESCRIPTION TAGS

URLS WITH MISSING DESCRIPTIONS

1500+ DESCRIPTION TAGS

URLS WITH DUPLICATE DESCRIPTIONS

500+ H1 TAGS
URLS MISSING HEADING TAG
WEBSITE SPEED
ISSUES

Observation:
The ”Performance” metrics are unoptimized
and currently scoring 16/100 in the Lighthouse
report.
Recommendation:
We recommend optimizing the performance
factors and improving the score to above 90 out
of 100.
Impact:
Improving the website speed is a direct ranking
factor.
WEBSITE SPEED
ISSUES

Observation:
The ”Accessibility” metrics are unoptimized and
currently scoring 58/100 in the Lighthouse
report.
Recommendation:
We recommend optimizing the accessibility
factors and improving the score to above 90 out
of 100.
Impact:
Improving the website speed is a direct ranking
factor.
WEBSITE SPEED
ISSUES

Observation:
The ”Best Practice” metrics are unoptimized
and currently scoring 36/100 in the Lighthouse
report.
Recommendation:
We recommend optimizing the accessibility
factors and improving the score to above 90 out
of 100.
Impact:
Improving the website speed is a direct ranking
factor.
WEBSITE SPEED
ISSUES

Observation:
The PageSpeed Score for the Desktop version is
38/100.

Recommendation:
We recommend optimizing the desktop speed
and improving the score to above 90 out of 100.

Impact:
Improving the website speed is a direct ranking
factor.
WEBSITE SPEED
ISSUES

Observation:
The PageSpeed Score for the Mobile version is
13/100.

Recommendation:
We recommend optimizing the desktop speed
and improving the score to above 90 out of 100.

Impact:
Improving the website speed is a direct ranking
factor.
AMP Test
Observation:

Currently The website does not

have accelerated mobile pages

AMP’s help fasten the loading of

mobile web pages

Recommendation:

It is necessary to implement
AMP for the website

From SEO perspective, AMP is

considered as one of the major
ranking factor
 TITLE TAG OPTIMIZATION
Duplicate (11,011 Titles):
https://shop.bajajelectricals.com/Spares-c-79.aspx
https://shop.bajajelectricals.com/Storage-Water-Heater-c-83.aspx#!PN=2 Observation:
https://shop.bajajelectricals.com/Bajaj-FX-11-Food-Factory-Food-Processor-pc-623-196.aspx It is observed that the Title tags are not properly
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=79&skuid=1757
optimized. Many Title tags are Duplicate, Over
65 and below 30 Characters.
Over 65 Characters (1137 Titles):
https://shop.bajajelectricals.com/Mixer-Grinders-c-2.aspx Recommendation:
https://shop.bajajelectricals.com/Ceiling-Fan-c-47.aspx We recommend optimizing the all the Title tags
https://shop.bajajelectricals.com/Hand-Blenders-c-5.aspx
https://shop.bajajelectricals.com/Pans-c-205.aspx as per the SEO standards.

Impact:
Below 30 Characters (10,369 Titles): Improving the Title tag will improve the overall
https://shop.bajajelectricals.com/eco-friendly-ideas.aspx ranking of the website.
https://shop.bajajelectricals.com/Lighting-c-39.aspx
https://shop.bajajelectricals.com/product-registration.aspx
https://shop.bajajelectricals.com/Irons-c-25.aspx
 DESCRIPTION TAG OPTIMIZATION
Missing (9341 MDs):
https://shop.bajajelectricals.com/Theme/default/scripts/jquery.js Observation:
https://shop.bajajelectricals.com/Theme/default/styles/styles-pop.css
https://shop.bajajelectricals.com/Theme/default/styles/inner-styles.csS It is observed that the Meta Description tags are
not properly optimized. Many Meta Description
tags are Missing, Over 156 and below 70
Over 156 Characters (528 MDs): Characters.
https://shop.bajajelectricals.com/Electric-Rice-Cookers-c-16.aspx Recommendation:
https://shop.bajajelectricals.com/Chopper-c-6.aspx
https://shop.bajajelectricals.com/Mixer-Grinders-c-2.aspx We recommend optimizing the all the Meta
https://shop.bajajelectricals.com/LED-Lights-c-44.aspx Description tags as per the SEO standards.
Impact:
Below 70 Characters (1517 MDs): Improving the Meta Description tag will
https://shop.bajajelectricals.com/service-request.aspx improve the overall CTR of the website.
https://shop.bajajelectricals.com/product-registration.aspx
https://shop.bajajelectricals.com/trackmyorder.aspx
https://shop.bajajelectricals.com/site-feedback.aspx
 URL OPTIMIZATION
Contains Underscore (526 URLs):
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=79&skuid=1755
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=26&skuid=2250 Observation:
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=51&skuid=1669 It is observed that the URLs are not properly
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=3&skuid=621
optimized. Many URLs contain Underscore,
Uppercase and parameters.
Contains Uppercase (20,081 URLs):
https://shop.bajajelectricals.com/Electric-Rice-Cookers-c-16.aspx Recommendation:
https://shop.bajajelectricals.com/LED-Lights-c-44.aspx We recommend optimizing the all the URLs as
https://shop.bajajelectricals.com/Ceiling-Fan-c-47.aspx
https://shop.bajajelectricals.com/Spares-c-79.aspx per the SEO standards.

Impact:
Contains Parameters (1531 URLs): Improving the URL will improve the overall
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=79&skuid=1755 health of the website.
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=26&skuid=2252
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=3&skuid=852
https://shop.bajajelectricals.com/customer-rating.aspx?category_id=8&skuid=2216
 H1 TAG OPTIMIZATION
Missing (10,354 H1s):
https://shop.bajajelectricals.com/buying-guide.aspx Observation:
https://shop.bajajelectricals.com/platini-products.aspx
https://shop.bajajelectricals.com/platini-stand-mixer.aspx It is observed that the H1 tags are not properly
https://shop.bajajelectricals.com/product-registration.aspx optimized. Many Meta Description tags are
Missing, Duplicate and Multiple.
Duplicate (329 H1s):
Recommendation:
https://shop.bajajelectricals.com/Table-Fan-c-51.aspx
https://shop.bajajelectricals.com/Hand-Blenders-c-5.aspx We recommend optimizing the all the H1 tags
https://shop.bajajelectricals.com/Kadhai-c-206.aspx as per the SEO standards.
https://shop.bajajelectricals.com/Nirlep-c-204.aspx

Impact:
Multiple (284 H1s): Improving the H1 tag will improve the overall
https://shop.bajajelectricals.com/Beverages-c-20.aspx ranking of the website.
https://shop.bajajelectricals.com/Beverages-c-20.aspx#!
 IMAGE OPTIMIZATION

Observation:
It is observed that many images are missing Alt
text.
Missing Alt Text (12 Images): Recommendation:
https://shop.bajajelectricals.com/images/Services.png We recommend optimizing all the images with
https://shop.bajajelectricals.com/images2/qrcode.png
https://shop.bajajelectricals.com/images/img_nirlep/tomato.png proper Alt text as per the SEO standards.
https://shop.bajajelectricals.com/images/promotions.png
Impact:
Optimizing the images will help in improving the
overall health of the website.
 404 Error Pages

Observation: Recommendation:
There are 9,138 pages on the website that are These pages needs to be redirected to the
not productive and not taking user to the relevant page or should be removed.
relevant information they are searching for.
It will help improve the bounce rate and
As a result, user will leave the page and bounce average time spent on the website
rate for the page will increase
 SEARCH FUNCTION ISSUE
Observation:

While searching for “Bajaj Steam

Iron” through search function, it
shows “Dry Iron” as well which is
not suppose to be visible

Recommendation:

It should only highlight only the specific products while searching for a specific category
 Top Performing Pages
Avg. Traffic on the Pages Page URL’s
4000+ https://shop.bajajelectricals.com/Ceiling-Fan-c-47.aspx

3500+ https://shop.bajajelectricals.com/Water-Heaters-c-33.aspx

5200+ https://shop.bajajelectricals.com/Air-Coolers-c-34.aspx

6200+ https://shop.bajajelectricals.com/

2200+ https://shop.bajajelectricals.com/Mixer-Grinders-c-2.aspx

Observation: Recommendation:
Currently, above mentioned pages are driving We recommend to optimize above mentioned pages so it
maximum traffic on the website helps you drive more traffic to the website

Amount of traffic driven to the website is Need to add keyword rich content on these pages which will
average as the pages are not optimized improve overall performance of the website
 Top Performing Keywords
Keywords Search Volume Current Position

Bajaj Electronic 74,000 1

Bajaj Mixer Grinder 12,100 1

Room Heater 60,500 6

Bajaj Air Coolers 9,900 1

Juicer Online 3,600 6

Bajaj Air Cooler 9,900 1

Bajaj Fan 12,100 2

Bajaj Geysers 9,900 1

Bajaj Mixer Grinders 12,100 1

Bajaj Water Heater 5,400 1

 BACKLINK OVERVIEW

Observation:
2,949 BACKLINKS The website is currently not having a healthy
backlink profile.

413 REFERRING DOMAINS

Recommendation:
We recommend optimizing the backlink profile
and acquiring links from unique referring

382 REFERRING IPS

domains.
Impact:
Optimizing backlink profile will help in
improving the overall ranking of the website.
 Blogger Outreach
Observation:

81% of the digital population trusts advice they get from bloggers

We will target core & product based keywords to get quality backlinks

2 to 4 Blogs per
Month
 STRATEGIC APPROACH – WEBSITE
PERFORMANCE [SEO]
1. Extensive Keywords Research: The keywords distribution is among Top Performing Keywords, Branded Keywords
and the Potential Keywords.

2. Search Console Monitoring, Mobile Usability Issue (Recommendations), Deep Internal Linking optimization.

3. Conversion Rate Optimisation :

1) Call To Actions recommendations on the website.
2) Varied Contact Forms ( Recommendations)
3) AB Testing & Analysis
4) Lead Magnet Recommendations.

4. Runtime Recommendations and Consultations, the flow of the activities is not restricted thus making the
strategy Approach Centric.

5. All the key performance indicators such as Organic Visitors, Keywords Rankings, Bounce Rate stabilization,
Goal Conversions % estimations will be made run-time on YoY basis or QoQ basis.
 ON - PAGE OPTIMISATION
● Initial Website Audit
● Competitors Websites Analysis
● Title Tag Optimization
● Meta Description
● Keywords Optimization
● Content Gap Analysis
● Custom 404 Page Creation
● Link redirect audit (www or non-www 301 Redirect)
● Canonical Tags Optimization (If redirection not possible)
● Robots.txt Creation / Update
● Proper URL Structure Optimization
● HTML & XML Sitemaps Creation / Update
 ON - PAGE OPTIMISATION
● Thank You Page Creation
● Goal Set-up in Google Analytics
● Pages HX Tags Optimization
● Image Alt Tag Optimization
● Internal Links Optimization
● Keyword Density Analysis & Content Optimization
● On-page Crawl Error Correction (Dynamic: Recommended to Client)
● Website Page Load Optimization (Dynamic: Recommended to Client)
● W3C Validation Check - Home Page (Dynamic: Recommended to Client)
● Site Navigation Analysis & Recommendations
● Breadcrumb Analysis & Recommendations
● Data Highlighter
 BACKLINKING ACTIVITIES
● Informational Article Writing & Submission
● Official Blog Setup (WordPress)
● Onsite Blog Post Writing
● Guest Blog Writing & Posting
● PDF/DOC Submission
● PPT Submission (Provided by Client)
● Blog Commenting
● Question-Answer Submission
● Social Bookmarking (Articles & Blogs)
 BACKLINKING ACTIVITIES
● Social Bookmarking (Website URL’s)
● Infographic Design & Submission
● Video Submissions (provided by client)
● Press Release (Submissions only if provided by client)
● Classified Submissions
● Customer Reviews/Ratings
● Directory Submissions
● Structured Data (Schema Taggings)
 INVESTMENT

Monthly Price Best Price

1.3 x

1.5 x
REACH US

Our Corporate Address:

Savit Interactive Services Pvt Ltd
Office 1410, Ghanshyam Enclave, New Link Rd, Shankar Pada,
Kandivali, Mumbai, Maharashtra 400067

+ 91 9699 477 488

[email protected]
THANK YOU