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The Targets of Competitor Analysis

The document discusses competitor analysis and contains 11 slides with figures on various aspects of analyzing competitors, including their targets, components to analyze, objectives, strategies, resources, capabilities, sources of information, and learning from competitors. The figures are from the 4th edition of the marketing strategy textbook "Marketing Strategy and Competitive Positioning" by Hooley, Piercy and Nicoulaud.

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627 views11 pages

The Targets of Competitor Analysis

The document discusses competitor analysis and contains 11 slides with figures on various aspects of analyzing competitors, including their targets, components to analyze, objectives, strategies, resources, capabilities, sources of information, and learning from competitors. The figures are from the 4th edition of the marketing strategy textbook "Marketing Strategy and Competitive Positioning" by Hooley, Piercy and Nicoulaud.

Uploaded by

farooq437
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Slide 5.

Figure 5.1 The targets of competitor analysis

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.2

Figure 5.2 The components of competitor analysis

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.3

Figure 5.3 Competitors objectives

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.4

Figure 5.4 Competitors strategies

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.5

Figure 5.5 The value chain and direct product costing

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.6

Figure 5.6 Competitor resources

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.7

Figure 5.7 Competitor capabilities

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.8

Figure 5.8 Future competitor strategies

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.9

Figure 5.9 Good competitors

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.10

Figure 5.10 Sources of competitor information

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Slide 5.11

Figure 5.11 Learning from competitors

Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008

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