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Seo & Wordpress: Testing (Manual and Automation)

The document outlines the testing coverage and automation tools used for SEO and WordPress testing. It discusses testing of SEO elements like meta titles, descriptions, URLs and images. It also covers functionality, UI/UX and tracking tests. The automation tools crawl websites to check for broken links, redirects, caching and more. Reports are generated on trends in responses, caching and SSL usage. Open findings are listed for on-page SEO fixes needed across different websites. Regression crawls are run weekly and trends are captured in Sisense reports. P1P automation focuses on design, tracking, validation and performance. Additional areas of focus are also suggested.

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deepika adhikari
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90 views

Seo & Wordpress: Testing (Manual and Automation)

The document outlines the testing coverage and automation tools used for SEO and WordPress testing. It discusses testing of SEO elements like meta titles, descriptions, URLs and images. It also covers functionality, UI/UX and tracking tests. The automation tools crawl websites to check for broken links, redirects, caching and more. Reports are generated on trends in responses, caching and SSL usage. Open findings are listed for on-page SEO fixes needed across different websites. Regression crawls are run weekly and trends are captured in Sisense reports. P1P automation focuses on design, tracking, validation and performance. Additional areas of focus are also suggested.

Uploaded by

deepika adhikari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SEO & WordPress

Testing (Manual and Automation)


Test Coverage
❖ SEO : ❖ Tracking
❖ Broken Links ❖ GA & GTM tags
❖ Meta Titles ❖ UTM Parameters, Source, Campaign, Medium
❖ Meta Descriptions ❖ Mixpanel
❖ URLs ❖ Login/Signup
❖ Meta Keywords ❖ SSO Authentication
❖ Body Tags ❖ Functionality and UI/UX
❖ Images SEO ❖ Header/Footer verification
❖ Internal Linking ❖ Personality clicky
❖ Cookies ❖ Post pages
❖ Vstr and VSID ❖ Template Verification
❖ UTM First/Last Touch ❖ Navigation
❖ Job Apply tool
Test Coverage
❖ CDN Caching Test
❖ URLs
❖ Content Type

❖ Akamai
❖ Cloudflare
Automation Crawler Suite
❖ Features
❖ Inclusion/Exclusion Domains
❖ Inclusion/Exclusion Error Status Codes
❖ Crawl Depth(Default Value: -1)
❖ Max Pages to crawl(Default value: -1)
❖ Redirect Link Verification
❖ File Extensions to crawl(i.e. css/js/png/jpg/jpeg/html)
❖ User Agent String(Mobile/Desktop)
❖ Ignore Robots Txt
❖ Multi Threaded
Automation Crawler Suite
❖ Features:-
❖ URL
❖ Total Broken Links( i.e. Url’s with status code: 4xx/5xx)
❖ All Crawled Links with status code and parent url
❖ Destination URLs for any Redirections (301/302)
❖ SSL implementation (Http/Https)
❖ Canonical URL
❖ Canonical Child Match
❖ Fetch AMP Version of any URL
❖ URL Length
❖ Lowercase/Uppercase
❖ Content Type Summary( text/html, text/css, application/x-javascript, images)
❖ Site Map Health Testing
❖ Geo Location Crawler Trigger
Automation Crawler Suite
❖ Features:-
❖ Meta Information :-
❖ Titles
❖ CDN Caching Test
❖ Title length in Characters

❖ Meta Description ❖ URLs


❖ Meta Description Length ❖ Content Type
❖ Meta Keywords

❖ H1
❖ Akamai :-
❖ Number of H1 ❖ Values fetched by Pragma :-
❖ Length of H1
❖ x-check-cacheable
❖ H2
❖ x-cache (MISS/HIT Ratio)
❖ Number of H2

❖ Images ❖ Cloudflare :-
❖ Alt Text
❖ Values to be verified:
❖ Character Count
❖ x-cacheable
❖ Image Size(Bytes)
❖ x-cache(MISS/HIT Ratio)
❖ Hreflang attributes

❖ Number of Hreflangs present on child page

❖ Hreflang Name

❖ Hreflang Link
Automation Validator Suite

❖ HTML Validator
❖ Using the data directly from the crawler
❖ Also validates the URLs directly
❖ AMP Validator
❖ Using the data directly from the crawler
❖ Also validates the URLs directly
❖ Request Trigger Validation
❖ Pre Page Load vs. Post Page Load
❖ Custom automation tool for verifying asserting/verifying the scripts(JS/API) load
stage(Pre/Post) in web pages.
Landing Page Suite
❖ Tracking: In tracking, below parameters are verified.
❖ GA
❖ GTM Tag
❖ Optimizely Scripts
❖ Segment scripts
❖ Mixpanel “Landing a Page” event properties
❖ UTM Parameters
❖ Third Party Page Pixels
❖ Service Integration: Below services are verified in landing page automation suites
❖ Visitor services
❖ User services
❖ Design level: Overall look and feel of page
❖ CTA buttons
❖ Console Errors
❖ All links response code
❖ Performance: Page should load in less than 3 sec
❖ Cacheable(Akamai)
Regression
❖ Weekly crawl on all portal
❖ Crawls are done on every portal based on GeoLocation
❖ Trends captured in Sisense By BI Team ( Link )
❖ Trends captured on a Quarterly basis for following data ( Link )
❖ 404s
❖ HTTP/HTTPs
❖ CDN Caching

sisense reports: https://sisense.livecareer.com/app/main#/dashboards/5c2d89bc6d5d48216c181cfd/


Reports

❖ Trending Reports ( Report Link )


❖ Response (404, 3xx)
❖ Caching percentage
❖ SSL vs non SSL
❖ Test Coverage Metrix ( Report Link )
❖ Emails of Crawl Reports on Weekly basis
❖ Reference to key QA findings ( Link )
Open findings

❖ COST-1578 :- Cost: On page seo fixes


❖ COST-1517 :- JobHero: On page seo fixes
❖ NOW-2509 :- RN: On page seo fixes
❖ NOW-2399 :- CLN: On page seo fixes
❖ NOW-2721 :- HTML Errors appearing on RN/CLN Pages

❖ INTL-6246 :- WP: LCIT | On page SEO fixes


❖ INTL-6225 :- WP: LCES | On page SEO fixes
❖ INTL-5958 :- WP: LCFR | On page SEO fixes
❖ INTL-5920 :- WP: LCUK | On page SEO fixes
❖ PER-2206 :- WP| MPR |On page SEO fixes
❖ LP-1066 :- WP|LCUS| On page SEO fixes
P1P
❖ Relevance with Avocode (UI and Content)
❖ Tracking of the new pages
❖ AMP Validation
❖ HTML Validation
❖ Console error verification
❖ Performance Check points
❖ CTA Links
What more we can achieve ?

❖ AMP Trending
❖ Meta Data
❖ Changes on the data
❖ Comparison with a baseline (Actual vs Expected)

❖ Changes in URL counts

❖ SEO Improvements (Link)


❖ P1P Automation
❖ Visual Review
❖ Blade based automation

❖ Focus on AMP pages


OTS Tools

❖ Check My Links
❖ Link Redirect Trace
❖ Page Load Time
❖ AMP Validator
❖ SEO Spider
❖ Website Auditor
❖ W3C Validator
Thank You

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