Established in 2013, Boutique Build Australia is a building company specialising in the design and

build of high quality designer homes for the Sydney metropolitan and surrounding areas.

Our vision to be the best home builder in Australia drives everything we do from the friendly greeting
we give to customers at our display centre to our supplier relationships and to our employees’
professional development
 VISION
 To be the best quality home builder in Australia.

Our values are:

Core values underpinning our activities are:
•Quality – always provide quality products and service
•Innovation – Boutique Build will be leaders in house designs, systems and
processes
•Integrity – Employees will work with integrity. Integrity is the cornerstone of
our existence
•Respect – Respect is earnt and not expected
•Reliability – Employees are reliable in their service, internal and external.
STRATEGIC PRIORITIES
 To be well led, high performing, profitable and accountable
 Ensure that all financial operations, performance indicators and results support the
strategic policies
 Identify new and expand existing sources of revenue
 Achieve profits of at least 10% per annum.
 Build high quality residents to meet customer needs and aspirations
 Increase sales of homes in current Sydney market by 10% per annum over the next
three years.
 Establish a presence in Queensland and build at least 100 new homes in Brisbane
and and the Sunshine Coast during the period of the Strategic Plan.
 Research and plan for the launch of new innovative, environmentally friendly
homes
 Continue building deeper customer relationships
 Customer-centred practice, with a focus on meeting their total needs
for a high quality home
 Strengthen the skills of our people, to better support customers
 Drive innovation to better meet customer demands

 Attract, engage and develop the best staff
 Continuing the drive to a customer centred, high performance
workforce and culture
 Strengthening the skills of our people, to better support customer
needs
 Empowering innovation and responsiveness to change
 Continuing to enhance the diversity of our workforce.
 Our Operational Objectives 2016
Feb 16 Staff performance reviews All staff to have a performance management
plan in place by the end of March 2016
June 16 Employ at least 3 permanent site staff Site staff in place

July 16 Commence recruiting for key positions in Key staff established for Brisbane and
Brisbane and Sunshine Coast Sunshine Coast
August 16 Develop and implement work-life balance Sick leave decreased by 5% by August 2017
programs
Sept 16 Date Priorities Key performance indicato

2017
Jan 17 Develop and implement strategies for Number of females in company increased by
increasing number of women in the at least 4 by mid 2017
workplace
Mar 17 Commence promotions in the Brisbane and Presence in Brisbane established
Sunshine Coast market

Set up display centre in Brisbane and

Caloundra QLD
Oct 17 Commence design of environmentally Designs completed
friendly homes
2018
Feb 18 Review other potential markets Potential markets explored

May 18 Commence marketing environmentally Build at least 4 environmentally friendly

homes homes by the end of 2017
The market
 The construction industry had been facing a stagnant phase in recent
times, however experts predict a turn around, providing real
opportunities in the sector.

 Although much of the construction industry is expected to see real
growth in the coming 12 months, it is the residential building
sector that should experience the most.

 The Housing Industry Association (HIA) recently released the summer
2015 edition of its National Outlook and announced that this year
would see a new record of homes commenced.
 According to the statistics, a record 195,936 new dwelling
commencements are forecast in 2014/15 - a 7.7 per cent growth on the
previous year. It is also important to note that this represents the third
year in a row where residential construction has improved - a vital part
of the overall Australian economy.
 Project Managers, Structures Forepersons and Commercial
Contract Administrators will be at the top of any wish list for
construction businesses this year.

 Although a number of states are set for an increase, the Sunshine
State to experience the most growth.

 The Queensland Government is providing support by offering
first home buyer/builder grants as well as easier procedures for
development application approvals.

 If you are to compare all the major industries of Australia -
construction, manufacturing, engineering and mining -
construction is the only one that is expected to see real growth in
the coming years.

 Globally it is expected that the construction industry will grow from $7.2
trillion to over $12 trillion.

 The global construction industry has a number of challenges and opportunities

according to a recent report by Global Construction Perspectives and Oxford
Economics. A number of factors are expected to affect outcomes:
 Countries’ decisions with respect to carbon reduction, climate change, waste
disposal, clean technology and renewables?
 Emerging economies in general are expecting large population increases in the
coming decade creating demand for construction activity whereas population
growth in developed countries will be flat.
 Relatively speaking developing countries are expected to grow at 2 to 3% per
year and emerging countries at 6 to 7% per year.
 Emerging countries currently represent about 35% of global construction
output and this is expected to increase to 55% by 2020.
 The key area of construction growth in emerging countries will be
infrastructure: transport, energy, social infrastructure, schools, hospitals,
government accommodation, water, defense infrastructure and natural
resources. These projects are expected to increase by 130% in developing
countries by 2020 but by only 20% in developed countries.
 In the future, trends in technology, particularly information
technology (IT), may be the greatest driver of change in the
building and construction industry. Electronic tendering and
documentation, data communication, virtual design, shared
project data and databases, construction automation, and energy
management will have a significant impact on industry practices.
Those parties that are slow to react to these trends will have
difficulty in remaining competitive
 SITUATION ANALYSIS
Strengths Weaknesses
 Value and quality  Focus on Sydney market only
 Strong management  Brand name not developed as yet
 Customer loyalty  High turnover of casual workforce
 Friendly organisational culture  Lack of diversity in workforce
 Level of available finance for investment

Opportunities Threats
 Housing sector experiencing growth  Environmental effects
 Potential for growth in Brisbane and Sunshine  Changes in Industry/ Government legislation
Coast markets affecting construction industry
 Innovation in environmental housing  Possible adverse effects of government policy
formulation
 High level of competition
 Predicted uncertainties in the world economy
impacting level of demand for housing
 Low price competitors
 Failing to satisfy clients demands
MARKETING STRATERGIES
 Our marketing strategies aim to:
 build trust,
 generate leads now,
 help to convert those leads quickly, and
 will form the basis of ongoing relationships and
referrals.
 We plan to develop our market share by:
 Improving our marketing and advertising
 Continually improving the quality of service given to clients
 Maintaining effective communication channels with all stakeholders to
ascertain industry requirements and then develop products and manage
services accordingly
 Continually improving communication channels with all our stakeholders,
ensuring a flow of timely and accurate information to facilitate effective
planning and decision making
 Targeting identified growth markets with planned, market appropriate
campaigns employing a variety of promotional strategies and advertising
mediums
 Continually improving the skills, knowledge and effectiveness of Boutique
Build Australia through our commitment to training and development
 Regularly reviewing the effectiveness of all our operations and making
improvements when and where necessary
 Risk Management
The following section identifies the associated risks in pursuit of our strategic objectives and how
we will deal with them.

Strategic Objectives
 To be well led, high performing, profitable and accountable
 Build high quality residents to meet customer needs and aspirations
 Continue building deeper customer relationships
 Attract, engage and develop the best staff
Risk Australian government changing policy in relation to industry
 Accepting policy change will be a constant factor to manage
 An understanding of this should be instilled in all staff
 Develop ability to foresee and react quickly to change
 Maintain effective communication channels with stakeholders
 Diversification of source markets
 Develop product range
Related to Strategic Objectives: All
Risk Significant drop in cash flow

 Identify operating costs as per future plans and past performance

 Identify available finance available
 Efficient invoicing and debt recovery
 Accurate income projections
 Close monitoring of expenditure
 Arrange overdraft facilities
 Scenario planning
Related to Strategic Objectives: All
Risk Failure to recruit planned number of clients

 High quality delivery of all services

 Swift reaction to feedback
 Skilled motivated staff
 Attractive fee structures
 Effective market research
 Monitor performance
 Take early corrective action if not meeting targets/ expectations
 Maintaining effective relationships with clients
 Maintaining effective communication channels with all stakeholders
Related to Strategic Objectives: All
Risk The world recession and the domino effect

 Diversification of target market

 Target markets with strong growth forecasted
 Monitor the economic trends
 Regularly review performance in line with anticipated market conditions
 Develop culture of accepting continual change
 React quickly to change
 Scenario planning
 Maintaining effective communication channels with all stakeholders
Related to Strategic Objectives: 1, 2
Risk Over committing resources

 Balance activities with amount of finance available for investment

 Financial planning
 Monitoring of cash flow
 Review invoicing/ debt recovery system
 Swift response to identified issues
 Accessing financial advice
Related to Strategic Objectives: 1, 2, 4
Risk Adverse changes in market conditions

 Effective communication channels

 Continuous market research
 Monitor new markets and overall recruitments trends for all market segments
 Scenario planning
 Develop working knowledge of potential markets
 Networking
 Maintaining effective communication channels with all stakeholders
Related to Strategic Objectives: 1, 2, 4
Risk Changes to Acts and other relevant legislation

 Emphasis on professional, ethical practices with all stakeholders

 Staff training
 Leading by example
 Policy implementation and monitoring
 Effective communication channels with all stakeholders
 Ability to manage change
 Managing available finance for re-investment
Related to Strategic Objectives: All
Risk Shortage of/ Difficulty in recruiting appropriate qualified and skilled staff

 Development of HR policies and procedures

 Offer attractive salary package
 Provide opportunities for career progression
 Develop stimulating and enjoyable working environment
 Commitment to training and development
 Commitment to professional development
Related to Strategic Objectives: 5
Risk Failure to meet and manage client’s expectations

 Accurate and timely communication with potential and current clients

 Management of recruitment activities
 Continuous improvement system
 Regularly review learning and teaching approaches, resources, structure and systems
 Client management policies in academic and support services
 Industry liaison
 Reviewing effectiveness of communication channels with clients
 Employing a continuous improvement approach to all operations
 Continuous market research and action
 Systematic feedback on management performance and personal reflection
Related to Strategic Objectives: All
Risk Ineffective planning

 Experienced management team

 Continuous market research
 Planning system
 Organisation structure and systems
 Regular review of structure, systems and procedures
 External liaison
 Maintaining effective communication channels with all stakeholders
Related to Strategic Objectives: All
Risk Competitors undercutting prices

 Maintain competitive pricing policy

 Monitor competitors prices vs quality
 Regularly review financial management models/ processes
 Continue focusing on quality
 Continue strategy of quality brand promotion
Related to Strategic Objectives: All
Risk Rate of growth in client numbers

 Systematic review of systems and practice

 Buying in knowledge and skills
 Sourcing reliable market information
 Strategic and operational planning
 Review/ amend management structure
 Develop policies and procedures
 Regular reviews of capacity and operation of all functional and curriculum areas
 Good communication channels with stakeholders
 Recruitment policy
 Finance available for expansion
Related to Strategic Objectives: 1, 2, 3, 4
Risk Unethical/ unprofessional practices of staff

 Staff selection processes

 Staff monitoring systems
 Previous experience of managing staff
 Swift reaction to feedback
 Termination of agreements
 Maintain currency of market recruitment trends
 Maintain relationships with HR organisations
Related to Strategic Objectives: All
Risk Casual staff team

 Develop database of contract staff

 Employ a permanent team of staff
 Planning for holidays/ leave
 Maintain relationships with HR organisations
 Offer incentivised pay structure for casual staff