Concept of
utility
Here is where your presentation begins
Utility definition
I
f
w
c
m
f
.
a
The satisfaction of a consumer is the basis of the utility
function. It measures how much one enjoys when he or
she buys something. A utility is a measure of how
much one enjoys a movie, favorite food, or other
goods. It varies with the amount of desire. One can
conclude the following conclusions
A Utility of a good differs from one consumer to another.
It keeps on changing for the same consumer due to change in
the amount of desires.
It should not be equated with its usefulness.
Characteristic of Utility
It is dependent upon human wants.
It is immeasurable.
A utility is subjective.
It depends on knowledge.
Utility depends upon use
It is subjective.
It depends on ownership.
Measurement of Utility
Cardinal Approach
In this approach, one believes that it is
measurable. One can express his or her
satisfaction in cardinal numbers i.e.,
the quantitative numbers such as 1, 2,
3, and so on. It tells the preference of a
customer in cardinal measurement. It is
measured in utils.
Limitation of Cardinal
Approach
01 02
In the real world, one One cannot add different
cannot always types of satisfaction
measure utility. from different goods.
03 04
For measuring it, it is It does not analyze
assumed that utility of the effect of a change
consumption of one in the price.
good is independent of
Ordinal Approach
In th
com
satis
com
first,
pref
qual
Limitation of Ordinal
Approach
It
tw
As
ut
Th
eit
no
Types of Economic
Utility