This Photo by Unknown Author is licensed under CC BY-SA
A R E V I E W S O C I A L A P P
BY KITTIA DEDTARYOON
EDT 180 FALL B
THE PURPOSE OF YELP!
The main purpose of
Yelp! Is to give reviews Looking up reviews of a Making reservations and
for establishments in place you want to visit. appointments.
your area.
Getting perks for
Ordering Take-out or Connecting with fellow
certain reviews at
delivery. reviewers.
certain places.
2
POPULAR
FEATURES:
Review and rating system.
Yelp! has a review and rating system that allows
users to review a place they visited and also
rate the establishments.
Geolocation
Geolocation or location-based search allows
users to search for what they are looking for in
their neighborhood.
Photo/Video Uploading
User are able to upload photos and videos of
their food, product, or the establishment itself.
This Photo by Unknown Author is licensed under CC BY-
SA
3
INTENDED AUDIENCE Demographics of Yelp!
According to https://brandongaille.com
men prefer to use help more than
women because it’s trustworthy and
they are more likely to leave a review if
they use the app more frequently than
women by 20%.Yelp! is mainly targeting 18-34 35-54 55+
young professionals or adults.
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YELP!’S ANNUAL REVENUE
(IN THE MILLIONS $$)
Annual Revenue
1E+09
900000000
800000000
700000000
600000000
500000000
400000000
300000000
200000000
100000000
0
2007 2012 2015 2018
Yelp!'s Yearly Revenue
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CHARACTERISTICS OF YELP! AS A
SOCIAL MEDIA PLATFORM
Sharing their reviews and rating to friends and family
Yelp! has a feature where it can connect to Facebook and you can share the reviews you gave of
the establishment or you can “check-in” to said establishment and your friends and family can all
see it and share it.
Adding friends on your profile
Yelp! Has a feature where you can add friends and family to your Yelp profile life Facebook. They
can share their thoughts and they can see what you reviewed.
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WHY SHOULD WE CARE
ABOUT YELP?
Yelp! has become a very useful tool
for many of it’s users.Yelp! gives us
the opportunity it look up the food
places before we go there to check if
its worth it or look up a salon to see
if the customer base there is satisfied
with their services.Yelp! helps it’s
users feel a sense of ease and trust. This Photo by Unknown Author is licensed
under CC BY-NC-ND
You wouldn’t go into a place blindly
now would you?
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It helps • Giving the reviews and
create trust rating, we are being
between us honest and helping
WHY WE and the fellow reviewers but also
establishment the business.
MIGHT
CARE AND
ADOPT • We get to try new
YELP! Being able to
explore our
things and see new
places because of Yelp! It
surroundings really makes us step out
our comfort zone.
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WHAT ARE THE USES OF
YELP!
Yelp! helps connect people to local businesses
Yelp really makes it easy to suppose small and local businesses.
Yelp! gives useful information from people like you and me
When you are looking at places, you look at the reviews and through those
reviews you see people who have similar taste and who are looking for
what you are looking for.
Gives business owners an opportunity to grow
Yelp help these small and local businesses bloom with the review and rating
system.
Would I use Yelp?
Of course I would! I use it now! I use it every time I want to try a new place to eat or
see a new attraction or try a new salon.Yelp! is the first app I use when I decide things!
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THANK YOU!
Thank you everyone for taking the time to view this
PowerPoint!
I hope you guys learned something new about Yelp!
If you have any questions, feel free to email me at
[email protected] 10
REFERENCES:
Images: [Yelp! Logo] Wikipedia. Retrieved 11/5/19 from https://en.wikipedia.org/wiki/Yelp
Images: [Trust] Innovation for Social Change. Retrieved 11/5/19
https://innovationforsocialchange.org/en/10-golden-rules-of-design-thinking-promoting-
collaboration-and-innovation-in-your-teams/
Images: [Geolocation Map] Stack Overflow. Retrieved 11/5/19 from
https://stackoverflow.com/questions/33074228/how-my-client-can-see-my-team-geolocation-
from-their-geo-location-in-android
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