Google: The World's Most
Successful Corporate Culture
1 By Khongchanok Paepipatmongkol
Spencer Hayashi
Differences
Organizational Organizational
Structure Culture
§ The formal system of Involves the values
work roles and and norms
authority relationships shared by managers
that govern and associates
how associates and that influence
managers behavior. It is a
interact with one powerful force in
another. organizations.
2
Foundations of Google’s Culture
Expectations
Empowerment
Innovation
Employee centered
3
Expectations
Free work schedule
Relaxed, team-based
atmosphere
High expectations
4
Empowerment
“Flat”
structure- high
middle management
collaborative culture
High Tech environment
5
Innovation
Adhocracy culture- Examples
focus on flexibility and Google Earth
creativity, Google Chrome
leaders are YouTube
entrepreneurial
Effectiveness measured
in creativity and
innovation
Vibrant workplace, but
high risk taking
6
Employee Centered
Young work place
Facilities
Hiring methods
Fortune magazine “Best Companies
to Work For”
Attracts the best applicants
applicant tracking system (ATS)
7
Google, the future of corporate culture?
Many new companies following this trend.
Nike, Keen, Wyden and Kennedy
Each companies culture is different
8
Works Cited
"The Google Culture - Google Corporate
Information." Google. Web. 17 Nov. 2010.
<http://www.google.com/corporate/culture.html
>.
"Google: The World's Most Successful Corporate
Culture." Suite101.com: Online Magazine and
Writers' Network. Web. 17 Nov. 2010.
<http://www.suite101.com/content/google-the-
worlds-most-successful-corporate-culture-
a242303>.
"YouTube - Google Culture." YouTube - Broadcast
Yourself. Web. 17 Nov. 2010.
<http://www.youtube.com/watch?v=9bJBeCI0e3U>. 9