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PVC Ball Valve Marketing Analysis Kerala

This document provides a marketing plan analysis for PVC ball valves in Kerala by Miharaj Plastics Pvt. Ltd. It includes a SWOT analysis, identifying strengths such as financial stability from parent company S.S. Group, but also weaknesses as a new entrant. The marketing mix is discussed including product details, pricing, promotion and distribution. Key segments like industrial distributors and the niche construction market are identified as targets. Financial projections are made and an activity schedule is presented using a Gantt chart to plan infrastructure, manpower and marketing strategies. Contingency approaches are also mentioned.

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Jai Bhoj
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99 views16 pages

PVC Ball Valve Marketing Analysis Kerala

This document provides a marketing plan analysis for PVC ball valves in Kerala by Miharaj Plastics Pvt. Ltd. It includes a SWOT analysis, identifying strengths such as financial stability from parent company S.S. Group, but also weaknesses as a new entrant. The marketing mix is discussed including product details, pricing, promotion and distribution. Key segments like industrial distributors and the niche construction market are identified as targets. Financial projections are made and an activity schedule is presented using a Gantt chart to plan infrastructure, manpower and marketing strategies. Contingency approaches are also mentioned.

Uploaded by

Jai Bhoj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ANALYSIS ON MARKETING PLAN OF

PVC BALL VALVE IN KERALA FOR


MIHARAJ PLASTICS Pvt. Ltd.

PRESENTED BY TEAM LANCIA


-CUIM
Introduction

What is the project all about


Project is market research with the objective to assess the
market scenario and existing potential of the PVC ball valves
market in respect to Kerala for Miharaj plastic pvt ltd.

About the company


Mihiraj plastic pvt ltd has been started as the latest business
venture of S.S. Group
S.S. Group started in 1985 with manufacturing of cotton
threads diversifying itself further in the field of silk thread,
hooks, machine oil, cotton spinning mill.
SWOT ANALYSIS

STRENGTH :-

• Miharaj plastics pvt. ltd is a new venture of S.S Group ( S.S


Group working since 1985 )
(a)Financial Stability
(b)Goodwill of S.S group
OPPORTUNITIES:-

• Rise on Indian valve market


• Export opportunities
• Low penetration in India
• Large pool of technically qualified personnel
• Prevalent mass of good communication skills
WEAKNESS
• New entry in such kind of market .
• Hand in Several business

THREATS
• Strong competition from cluster of minor players
(59)% and saino plastic(27%).
• Complex target group ( Dealers & end users )
Marketing mix

Product profile
PVC general purpose ball valves-
• Reliable, speed, easy operation
• Used in residential, agricultural, industrial applications
• Combination union ball valves-used for quick
connection/disconnection of location anywhere in the water
system’s line
• PVC check valves perform in a variety of fluid-performed
operations without loosing the pressure in the system ahead of
maintenance
• Available in .5”, .75”, 1”, 1.5”, 2”, 2.5”, 3”, 4”
• Color- Grey color/ red color
• Type- socket, threaded
Pricing the product
Penetration pricing

Promoting the product


• Sources of awareness of the product
- newspaper
- exhibition
- internet
• Criteria preferred to promote the brand
- cash discount
- credit period
- profit margin
• forming the brand image
- word of mouth
- opinion leaders
- after sales offer
Product Distribution
manufacturers

distributers

Wholesale dealers

retailers

customers
SEGEMENTING

• Geographic
on the basis of district of Kerala-
• Usage
- distributers
- end users
Targeting

industrial Distributers Niche market


- infrastructure - new construction
- electric power - repairing
- gas
- oil
- refinery
- chemical industry
- pharmaceuticals
- petroleum
- urban construction
Financial projection Amount in crore( approx) ,INR

             
Particular 2012 2013 2014 2015 2016 2017
fixed cost 5 0 0 0 0 0
variable cost            
1.raw materials 1 1.1 1.21 1.331 1.4641 1.61051
2. labour 1 1 1 1 1 1
3. overhead exp 0.2 0.2 0.2 0.2 0.2 0.2
adminstrative cost 0.3 0.3 0.3 0.3 0.3 0.3
selling & distribution 1.5 1.65 1.815 1.9965 2.19615 2.415765
financial exp. 0 0 0 0 0 0
total 9 4.25 4.525 4.8275 5.16025 5.526275
             
sales 5 5.25 5.775 6.3525 6.98775 7.686525
profit (contribution) 1 1 1.25 1.525 1.8275 2.16025
CGS 4 4.25 4.525 4.8275 5.16025 5.526275
             
Breakeven -4 -3 -1.75 -0.225 1.6025 3.76275
             
ACTIVITY SCHEDULE:-
Application of Gantt chart

(A)Infrastructure

Searching & purchase of land- by the month December


2010
Building the office and plant- starting from mid Jan of 2011
Plant specification- stating from Jan, 2011
Plant purchasing – by end of nov,2011
Plant installation- start from dec , 1st week ,2011
Plant testing - end of dec ,2011.
(B) Man power planning

 Hiring of top level Man power- by jan 2011


 Departmentalization by the end of april
 Hiring of top level managers for different
departments by the end of september
 Hiring of permanent employees by the end of
december
 Hiring of the workers starting in the beginning of
january
( C) MARKETING STRATEGIES

• Formation of marketing plan starting from mid


july
• Implication by the end of december
Contingency approach

Outsourcing

Acquisition

More promotions

Diversification

R&D
OPEN TO QUESTIONS

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