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Twatch

Titan Watches is India's largest watchmaker with over 60% market share in the organized watch market. They have achieved this through innovation and customization, creating multiple brands targeting different segments. Some of their brands include Fastrack targeting youth, Sonata for affordable stylish watches, Raga for upwardly mobile women, and high-end Swiss brand Xylys in collaboration with designers. Their marketing strategy focuses on segmentation, innovation in designs and technology like their dual watch Titan Flip, and social causes through partnerships like with WWF. This has allowed Titan to shape the watch industry in India from a niche product to one owned by 27% of Indians.

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46 views13 pages

Twatch

Titan Watches is India's largest watchmaker with over 60% market share in the organized watch market. They have achieved this through innovation and customization, creating multiple brands targeting different segments. Some of their brands include Fastrack targeting youth, Sonata for affordable stylish watches, Raga for upwardly mobile women, and high-end Swiss brand Xylys in collaboration with designers. Their marketing strategy focuses on segmentation, innovation in designs and technology like their dual watch Titan Flip, and social causes through partnerships like with WWF. This has allowed Titan to shape the watch industry in India from a niche product to one owned by 27% of Indians.

Uploaded by

romirathi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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TITAN WATCHES

BY- Romi
Ritu
Manisha
Karishma
Gaurav
Sailesh
SCOPE OF PRESENTATION
1. INTRODUCTION
2. MARKETING STRATEGY
3. INNOVATIONS AND CUSTOMISATION
4. CONSEQUENCES
INTRODUCTION
• India is an under-penetrated market for watches – only 27
% of Indians own a watch

• Total estimated market in 2008-09 Volume ~ 43.5 mn


units & Value: Rs 3000 Crores (USD 600 Mn)

• Vast proportion of the Indian market is below Rs 500 ~


68% (85% by volume)

• Market has been split into: Low end, Mass


market,Premium,Luxury
MARKETING STRATEGY
• TITAN-Shaper of the watch industry not an
adapter
• AN ADVANTAGE THROUGH THE LAST TWO
ELEMENTS OF VALUE CHAIN-marketing and
service
• MOST IMP COMPONENT OF MARKETING
STRATEGY-innovation
• PERRFECT MARKETING MIX
INNOVATIONS AND CUSTOMISATION
TITAN EDGE-

• Positioned as World's Thinnest watch. With a


thickness of 3.5 mm and an incredible slim
movement of 1.15 mm.
• The brand is targeting Business Executives and
professionals.
• NEBULA
• A collection of intricately carved
designs for women inspired by paisley
and floral patterns
• Perfect to complement a traditional or
contemporary outfit
• AVIATOR
• Inspired by the World War II fighter planes.
• Targeting the up market global
Indian.
• SONATA
• India's largest selling watch brand
• Offers stylish looks at affordable prices
• With exquisite appearance and world-class
quality
• FASTRACK
• Targeting the urban youth in 2005
• It has carved a niche for itself
• Fastrack has ‘moved on’ to open its own stores
for its young consumers
TITAN RAGA
• Titan also made its presence in the ladies
watch segment. It have a sub brand Raga
targeting the upwardly Mobile ladies in the
premium segment
• Epitome of feminine grace
TITAN FLIP
• INDIA’S FIRST DUAL WATCH
• A DRAMATIC FUSION OF TECHNOLOGICAL
AND STRUCTURAL INNOVATION.
• FLIP BEHAVES LIKE TWO DIFFERENT WATCHES,
BUT ALLOWS YOU TO CHOOSE YOUR STYLE TO
BLEND INTO ANY SITUATION, AT ANY GIVEN
TIME.
TITAN-WWF
• . This series is being launched in collaboration
with the International NGO -Worldwide Fund for
Nature ( WWF).

• Targeted at the new generation consumers who


wants to express their concern about animals and
nature.
• Added a touch of social equity to the brand
XYLYS
• Xylys offers an exclusive range of Swiss-made
watches created in collaboration with renowned
designers
• The logo on the crown - contribute to the
uniqueness of the Xylys timepiece.
• Inspired by architecture and engineered in steel,
this is a watch crafted for connoisseurs.
CONSEQUENCES
• Branding laddering risky.
• Today, the Titan portfolio has over 60% of the
domestic market share in the organized watch market.
• Titan has carefully created a market for itself through
careful segmentation and branding strategies.It is a
brand that showed the world that Indians are good in
Branding.
THANK YOU…..

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