Scribd
Upload
130 views18 pages

Pepsi 2003

PepsiCo is a global food and beverage company founded in 1890 with headquarters in New York. It produces popular brands like Pepsi, Mountain Dew, Lay's, Gatorade and Tropicana. PepsiCo segments its market demographically, geographically, psychographically and behaviorally. It targets young consumers aged 14-30 through advertising at schools, restaurants and stores. PepsiCo positions itself competitively in the market and uses the 4 P's of marketing - it offers a variety of products at reasonable prices through extensive promotion and wide distribution.

Uploaded by

singhraj82
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
130 views18 pages

Pepsi 2003

PepsiCo is a global food and beverage company founded in 1890 with headquarters in New York. It produces popular brands like Pepsi, Mountain Dew, Lay's, Gatorade and Tropicana. PepsiCo segments its market demographically, geographically, psychographically and behaviorally. It targets young consumers aged 14-30 through advertising at schools, restaurants and stores. PepsiCo positions itself competitively in the market and uses the 4 P's of marketing - it offers a variety of products at reasonable prices through extensive promotion and wide distribution.

Uploaded by

singhraj82
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 18

Presented

by:
Maharaj Singh
SEQUENCE OF PRESENTATION

 Introduction
 Introduction
 SWOT Analysis
 Four P’s
 Market Segmentation
 Market Targeting
 Market Positioning
Indra Nooyi- CEO of PepsiCo
Introduction

 Industry –Food non –alcoholic beverage


 Founded :New Bern N.C, U.S. (1890)
 Founder (S)-caleb bradham, Donald M. Kendall
and  herman W. Lay
 Headquarters :New York, U.S.
 Area served: Worldwide
 Key people :Indra Nooyi (Chairperson and CEO)
Product
Diet Pepsi
Mountain Dew
Aquafina
7up
Mirinda
Tropicana Products
Gatorade
Lay's
Kurkure
Fritos
Slice
SWOT analysis
Strength :
 Pepsi has a broader product line and outstanding
reputation.
 Great brands, strong distribution, innovative capabilities

 Number one maker of snacks, such as corn chips and

potato chips
 PepsiCo sells three products through the same distribution

channel.
For ex- combining the production capabilities of Pepsi,
Gatorade and Tropicana is a big opportunity to reduce
costs, improve efficiency and smooth out the impact of
seasonal fluctuations .
Weakness
 Pepsi hard to inspire vision and direction for
large global company.
 Not all PepsiCo products bear the company
name
 PepsiCo is far away from leader Coca-cola in the
international market
 demand is highly elastic
Opportunity
 Food division should expand internationally
 Noncarbonated drinks are the fastest-growing
part of the industry
 There are increasing trend toward healthy foods
 Focus on most important customer trend -
"Convenience".
Threat
 F&B industry is mature
 Pepsi is blamed for pesticide residues in their
products in one of their most promising emerging
market e.g in India
 Over 50 percent of the company's sales come from
Frito-Lay; this is a threat if the market takes a
downturn
 PepsiCo now competes with Cadbury ,Coca-Cola,
and Kraft foods .
 Local soft drink manufacturer.
MARKET SEGMENTATION
Pepsi has divided its market in many ways
 demographically

 geographically

 psycho graphically

 behaviorally;
MARKET TARGETING

 Pepsi customers are mostly young group


between the age of 14-30 and also
targeted at school, colleges, universities,
homes, restaurants, hotel and stores.
MARKET POSITIONING

Pepsi has positioned itself in the


market very perfectly.
4 P’s (THE MARKETTING MIX)

 Products
PepsiCo operates in three major US and international
businesses.
 Beverages: Pepsi-Cola
Mountain Dew
7up
Mirinda
slice
 Snack Foods:

Lays
Kurkure
 Other Products:

juice drinks
Gatorade
Aquafina drinking water
THREE LEVELS OF PRODUCT
FOR PEPSI
 Core Benefit
 Actual product
Brand name

Variety
Packaging
Features
Quality
 Augmented Product
PROMOTION
 Spends a huge amount on promotions.
 Include advertisements sponsorships of
sporting events, musical shows and many
more.
 Build strong brand equity.
 Spends a huge budget on advertisements
also.
 Slogans
“Ask For More”
“ye hai yongistan meri jaan “
“yongistan ka wow”
PRICE
 PepsiCo sets the prices of its products
according to the prices of its competitors.
 PepsiCo always sell its products at
reasonable prices.
 The products of Pepsi are easily available
at affordable prices all over the India.
 Also sells its products at discount prices at
special occasions .
PLACE
 Distribution is movement and product
from manufacture to end user.
 Distribution objective of Pepsi is to make
Pepsi available at an arms length.
 Incentives to Distributors.
 Credit facilities.
Thank you …….

You might also like