SUKA ni PEDRO

ALLAN DAVE GA-AS.RANIEL SALVANIA

MARKETING PLAN
PRESENTATION
 SUKA ni PEDRO

Suka ni Pedro will be a small

entrepreneurial business located
in Matina Crossing, Davao City.
 Marketing Objective

-To achieve 20% sales in

the end of 2018 and
creating consumer
awareness, generating
interest and desire and
moving the customer to
make purchase.
 SWOT Analysis

Strength
-Suka ni Pedro use hand free machine
than can produce more than 500 bottle
a day, give importance to its worker
and the owner are flexible enough to
adapt change for the success of the
business.
 Weakness
-Suka ni Pedro own one machine
only in production: the business
cannot produce product if machine
is not in condition
-The business is dependent to
supplier
-The owners are first time to have
business
 Opportunities
-City government of Davao is very
supportive on development projects,
modernization of infrastructure that
highly attract foreign and local investor.
-Tourism of the city are booming at the
same time the economy
-Suka ni Pedro sees the opportunities of
growing balut businesses in the city
 Treats

 High Competition
 Terrorism
 Martial Law in Mindanao
 Pricing
After Suka ni Pedro first opens, its key objectives
will include strong market share, survival and return
on investment. Achieving these aspirations will
eventually allow the business become profitable.
Keeping these goals in mind, the business will
choose prizes which are competitive with the
industry.
 Costing
Costing Explanation
Ingredients Price (pesos)
Cocunut Vinegar ₱5.00
Onion ₱2.50
Garlic ₱2.00
Ginger ₱2.00
Chili ₱10.00
Indirect Materials
Bottle ₱5.00
Label and Seal ₱2.50

Labor ₱8.30
Utilities (water and electricity) ₱2.62
Deliver Cost ₱1.72
Total ₱41.64
 Costing
SILVER SWAN SOY
SUKA NI PEDRO PAPA KETCHUP MANG TOMAS SAUCE
SAUCE

PRICE P64.00/700G P28.00/550G P42.25/550 P43.00/ 1L

ADVANTAGES Our product is -Papa Ketchup is -The main -One of the longest
refillable, it means long in the industry advantage of Mang year condiments in
you can add vinegar of condiments, it Tomas is their the market, for
after it off but the almost 50 years in product “parang about 70 years.
taste is still the the market. ulam na” , it could -Its affordable price
same -It could be pair with not be deny that really attract the
-We can assure that any food especially their product s customer at the
our customer will in occasions. slowly dominating same time is its
satisfy our product. -It is one of the the market multi-purpose.
-Our product is famous Catsup in - Mang Thomas also - every home has
100% organic the Philippines. is usually use as their product
partner of Lechon
baboy and lechon
manok.
 Costing
SILVER SWAN
SUKA NI PEDRO PAPA KETCHUP MANG TOMAS SOY SAUCE
SAUCE

DISADVANTAGES -Lot of competitors -It is already -The unhealthy -It should be

common in the ingredients paired with
-Vinegar is already market. discouraged the vinegar.
common in costumer to buy
market. -Has expiration the product. -It is very
date 1 year after is common sauce
-The product has being made. -The product has and there is
lot of way to do, so indicated nothing new.
anyone can expiration date.
imitate.
 Marketing Strategies

Market Share
Target Market Population 140,400
Assumed Sales Percentage 50%
Assumed One Year Customers 70,200
Assumed Monthly Customer 5,850
Assumed Daily Customer 225
Sales per Year @ ₱65 ₱4,563,000
Sales per Month @ ₱65 ₱380,250
Sales per Day @ ₱65 ₱14,625
 Promotion

Marketing through joining Food Bazaar or Food Exhibit

 Promotion

Marketing in Social Media

 Promotion

Sponsoring and taking part in local events such as parades

 Financial Statement
Sales Projection

I. Sales Projection PHP

225.00
65.00
Quantity of Goods Sold Per Day
Selling Price

Suka ni Pedro expected that PHP 14,625.00

26.00
Sales Per Day
Operating Days per Month
PHP 380,250.00 Sales Per Month
January will have 18% and
December have 25% expected Cost Projection
225.00 Quantity of Goods Sold Per Day
increased in sales, for the reason PHP 41.64 Cost per Product
PHP 9,369.00 Cost Per Day
that those month there are a lot of 26.00 Operating Days per Month
PHP 243,594.00 Cost Per Month
celebration happened like
*Notes
Christmas and New Year Parties There is a Sales Increase of 15% during the month of January.
There is a Sales Increase of 25% during the month of December.
and fiestas. In contrast, the month There is a Sales Decrease of 3% during the month of April.
There is a Sales Decrease of 3% during the month of May.
of May and April has both expected Montly Sales and Cost Projection

3% decreased in sales for the Changes Sales Cost

January 1.15 PHP 437,287.50 PHP 280,133.10
reason that classes of students February 1.00 PHP 380,250.00 PHP 243,594.00
March 1.00 PHP 380,250.00 PHP 243,594.00
ended during at this time and April 0.97 PHP 368,842.50 PHP 236,286.18
May 0.97 PHP 368,842.50 PHP 236,286.18
expected that number of street June 1.00 PHP 380,250.00 PHP 243,594.00
July 1.00 PHP 380,250.00 PHP 243,594.00
food vendors will temporary closed August
September
1.00
1.00
PHP
PHP
380,250.00
380,250.00
PHP
PHP
243,594.00
243,594.00
because of summer break. October
November
1.00
1.00
PHP
PHP
380,250.00
380,250.00
PHP
PHP
243,594.00
243,594.00
December 1.25 PHP 475,312.50 PHP 304,492.50
Annual Sales PHP 4,692,285.00 PHP 3,005,949.96
 Financial Statement
II. Income Statement
Suka ni Pedro
Statement of Comprehensive Income
For the Year ended Dec. 31, 2018

Sales ₱ 4,692,285.00
Less: Cost ₱ 3,005,949.96
Gross Profit ₱ 1,686,335.04

Less:
Repair and Maintenance ₱ 9,600.00
Depreciation ₱ 156,222.21
Employees Benefits ₱ 26,886.60
Total Expenses ₱ 192,708.81
Income Before Tax ₱ 1,493,626.23
less: Income Tax ₱ 448,087.87
Net Income ₱ 1,045,538.36
III. Financial Position

Suka ni Pedro
Balance Sheet
For the year ended, Dec. 31, 2018

Assets
Current Assets:
Cash 901,726.54
Petty Cash Fund 15,000.00
Prepaid Expense 999.00
Supplies:
Gloves 4,680.00
Trash Can 600.00
Fire Extinguisher 3,000.00
First-Aid Kit 1,500.00
Calculator 900.00
Laptop 27,000.00
Printer 5,500.00
Paper 1,500.00
Total Current Assets 961,406.54
Non-Current Assets:
Land 1,500,000.00
Building 968,833.34
Equipment
Machinery 226,000.00
2 Tricycle 188,866.67
Office Furniture 712,444.45
Total Non-Current Assets 3,597,143.46
Total Assets 4,558,550.00

Current Liabilities:
Trade and other payable 31,664.00
SSS premium payable 15,696.00
Philhealth premium payable 6,390.00
Pag-ibig fund payable 4,800.00
Toal Liability 58,550.00

Partner's Equity
Ga-as, Capital 2,500,000.00
Salvania, Capital 2,000,000.00
Total Capital 4,558,550.00
 PERFORMANCE INDICATOR

Current Ratio=Current Asset/Current Liabilities

= (₱ 961,406.54/₱58,550)
= 16.42
The current ratio of the business is 16.42, it
means there is excess cash that should possibly
involved elsewhere in the business or that there
is too much inventory.
 PERFORMANCE INDICATOR

Quick Ratio= Quick Assets/Current Liabilities

= ₱ 916,726.54/₱58,550
= 15.6
The Quick Ratio of the business is 15.6, it
means that a social enterprise can pay its bills
without having to sell inventory.
 PERFORMANCE INDICATOR

Return on Equity= Net Income/ Average

Shareholders’ Equity
= ₱ 1,045,538.36/₱ 4, 500,
000
=0.23 or 23%
Base on computed result, the entity generated
0.23 of profit every P1.00 of shareholders equity.
Giving the equity an ROE of 23%
 PERFORMANCE INDICATOR

Return on Assets= Net Income/Total Assets

= ₱1,045,538.36/₱4,558,550
=0.23 0r 23%
Base on the computed result, the business
will have the entity generated of 0.23 of profit for
every P1.00 of total assets. Giving the assets
return of 23%.
 PERFORMANCE INDICATOR

Return on Investments = Net Income/ Total Investment

202903766
= ₱1,045,538.36/ (₱2,029,037.66)
= 0.5153 or 51.53%
Base on the computed result, the net income which
amount to ₱1,045,538.36 is divided to the total
investments of the entity ( cash, machinery,, equipments
and furnitures and fixtures) which amounted to ₱
2,029,037.66 with the result of 51.53% that simply
indicates of investments progress.
GANTT CHART