Crafting Messages for
Electronic Media
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 1
Media for Brief Messages
Memos and
Memos and Letters
Letters
E-mail Messages
E-mail Messages
Instant Messages
Instant Messages
Blogs and
Blogs and Podcasts
Podcasts
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 2
Memos and Letters
Make
Make aa Formal
Formal Accompany
Accompany
Impression
Impression Physical
Physical Materials
Materials
Stand
Stand Out
Out Follow
Follow Legal
Legal
From
From E-Messages
E-Messages Requirements
Requirements
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 3
Workplace Considerations
Legal Issues
Confidential Information
Network Security
E-Mail Hygiene
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 4
Three-Step E-Mail Process
Planning
Planning
Writing
Writing
Completing
Completing
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 5
Planning E-Mail Messages
Practice
Practice E-mail
E-mail
Etiquette
Etiquette
Send
SendNecessary
Necessary Respect
Respectthe
the Avoid
AvoidUnnecessary
Unnecessary
Messages
Messages Chain
ChainofofCommand
Command Copies
Copies
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 6
E-Mail in the Workplace
Observe Writing Rules
Aim for High Quality
Enhance Your Career
Avoid Legal Problems
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 7
Writing E-Mail Messages
Effective
Effective
Subject
Subject Lines
Lines
Appropriate
Appropriate
Content
Content
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 8
Completing E-Mail Messages
Revision
Revision Production
Production
Proofreading
Proofreading Personalization
Personalization Distribution
Distribution
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 9
Instant and Text Messaging
Computer-Based Telephone-Based
Technology Technology
••Routine
RoutineCommunication
Communication ••Person-to-Person
Person-to-PersonContact
Contact
••Online
OnlineMeeting
MeetingExchanges
Exchanges ••Marketing
MarketingMessages
Messages
••Internal
InternalCommunication
Communication ••Entertainment
EntertainmentUses
Uses
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 10
Business IM Benefits
Rapid
Rapid Reduced
Reduced
Response
Response Costs
Costs
Conversation
Conversation Wide
Wide
Aspects
Aspects Availability
Availability
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 11
Business IM Concerns
Technical
Technical Issues
Issues
Security
Security User
User Message
Message Incompatible
Incompatible
and
andPrivacy
Privacy Identification
Identification Logging
Logging Systems
Systems
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 12
Three-Step IM Process
Planning Writing Completing
Conversational Tone Acronyms Revise
Overall Exchange Etiquette Proofread
Coherence Professionalism Transmit
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 13
Effective Workplace IM
Schedule
Schedule Protect
Protect Avoid
AvoidPersonal
Personal
Usage
Usage Confidentiality
Confidentiality Messages
Messages
Limit
LimitImpromptu
Impromptu Send
SendSimple
Simple Avoid
AvoidMultiple
Multiple Maintain
Maintain
Meetings
Meetings Messages
Messages Conversations
Conversations “SPIM”
“SPIM”Filters
Filters
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 14
Effective Business Blogs
Personal
Personal Quick
Quick Interesting
Interesting Participation
Participation
Style
Style&&Voice
Voice Up-Dates
Up-Dates Topics
Topics &&Comments
Comments
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 15
Using Blogs in Business
•Project Management •Employee Recruiting
•Intranet Replacements •Policies and Issues
•Company News •Crisis Communication
•Customer Support •Market Research
•Public Relations •Brainstorming
•Media Relations •Viral Marketing
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 16
Three-Step Blog Process
Planning Writing Completing
Audience Content Evaluate
Purpose Style Proofread
Scope Information Post
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 17
Using Podcasts in Business
Audio-Video
Training Sessions
Product Brochures
Virtual Tours
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 18
Three-Step Podcast Process
Planning Writing Completing
Situation Previews/Reviews Revise
Information Transitions Rehearse
Organization Scripts/Outlines Record
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 19
The Podcasting System
Basic Options Advanced Options
PC Microphone Audio Processor
PC Sound Card Mixer & Microphone
PC Software Advanced Software
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 20
Distributing Blog and
Podcast Content
Syndication Aggregators Podcatchers
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 21
Connecting with Audiences
Feed Capabilities
Directories
Tagging
Blogrolls
Trackbacks
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 22
