BEAUTY
PARLOUR
PRESENTED BY
SHARMIN - HR
GWEN - MARKETING
ROUNAK - FINANCE
SIMMONE - HR
PREIANSH - MARKETING
SUVITA - HR
INTRODUCTION
• Beauty Salon is an ironic figure in the western culture and in ever
growing modern generation
• Women choose their beauty salon on their ethnic background, which
may sound odd, however they need to change according to the ethics
• “GET GORGEOUS” is a full service beauty salon specializing in making
women look great by providing out-of-this world with high quality
professional service rendering and attaining brand recognition
• GG is a close-knit team of highly skilled estheticians
dedicated towards making our client visit a memorial &
enriching one
• GG a magical venue of dedication towards beauty and
youth whenever women choose to use their time and
money over our services
PROPERTY SEARCH AND FUNDING
• Property Venue : Breach Candy (Mumbai)
• Operational Area Requirement : 1700sq.ft. – 2000sq.ft.
• Additional Requirement : Ground Floor/ Parking Area/ Mini Garden
• Funding : Self Investment will be 40%
Borrow Funding will be 60%
• Self Investment will be pooled capital of all partners together
• The location will be on Out-right basis or on Lease basis
• Borrowed Funds will be used for all Installation
purpose and other Funds will be utilized for operation
BREACH CANDY IN MUMBAI MAP
LEGAL FORMALITIES
• A State license to operate parlour is necessary and it requires license
fees differing from State to State
• Formation of a corporate structure and filing of articles of the
business to secure federal tax identification number through which
business is registered under Federal Government for taxation
purpose
• Appointment with State department of Cosmetology to get license of
operating parlour
• License requirements for employees for peddling
manicures, pedicures and massages
• Registration under Bank for getting Payment facilities
• Securing accounts books like Cash Registers and
Membership Records
SCALE OF OPERATION
• This project is National Base
• Beginning this venture from Mumbai
• This business has been initiated after studying market situations and
demand
• A good amount of analysis has been done regarding presence of the
competitors
• There shall be an expansion in this venture after the branding
gains momentum in the market
• Customer focused and Customer oriented
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FINANCIAL REQUIREMENTS OR ESTIMATE BUDGET
• The Total Funds required shall be both from Borrowings + Owned
• Budget can be drawn as following :
Property Cost (Purchasing) - 8 crore
Interior Set-Up Cost - 20 lakh
Product Attainment - 5 lakh
Initial Marketing Costs - 50 lakh
Vehicle for travelling - 5 lakh
Other - 10 lakh
• Total Capital requirement will be – 8 Crore 90 lakhs &
rounding it up makes it to almost 9 Crores
• Cost incurred in Salary, Maintenance will be taken up
by revenues generated
• After few months of operation Reserves will be
accounted for further planning of expansion
INTERIOR SET - UP
• Soothing Paint/ Tiling
• Reception Desk with Soothing Ambience
• Well decorated entrance with pleasant aroma
• Salon plumbing parts and fixtures
• Electrical sockets and Extensions
• Cabinets
• Beds/ Sofa
• Hydraulic Hairstyling Chair, Staff and Reception Chair
• Children Chair
• LCD Television set and Telephone Lines
• Computer System
• Shampoo Station
• Backwash Unit
• Designed Manicure and Pedicure Table
• Hair-Drying Accessories
• Roller Trolleys
• Washroom
• Cafeteria
• Children Playing Section
• All other equipments required
PRODUCT USAGE
• Choices of Brands : Local or International
• Hair products / Styling
• Skin Tightening ( Anti-Aging Products )
• Bridal Products
• Manicure and Pedicure products
• Hair Scalp products
• Whitening and Polishing
• Facial products
Usage of products according to the Client Choices
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STAFF AND OPERATIONS
• Hair dressers - 5 (+2/3 Years experience)
• Facial/ Manicure and Pedicure - 2
(+2/3 Years experience)
• Waxing - 2 (+2/3 Years experience)
• Outlet Manager - 1 (+3 Years experience)
• Accountant - 1 (Fresher/+1 Year experience)
• Cleaners and Gardener - 2
• Baby care taker (Fresher)
Duty timings – 11am to 9pm
1 Hour break during the day for everyone
SERVICE RENDERING
• Hair: Haircuts, Styling, Highlights/Foils & Weaving,
Hair & Scalp Treatments, Relaxers, perms,
Re-Bonding , Color Sand Conditioning & Shampoo
• Nails: Manicures, Pedicures, Polish, Sculptured
Nails, Nail repair, Hand Conditioning Treatments
• Skin Care: Facials, body waxing, Body Steam, Body
Bleaching, Body Polishing, Threading, Make-Ups
• Sale of Professional Hair/Beauty products: Selling of
top-of-the-line beauty products shampoo, daily and
deep treatment conditioners, hair styling products
such as mousse, gel, pomades, among others; and
other specialty hair and skin products
SERVICE DIFFERENTIATION
• Door to Door service provided
• Special Dermatologist
• Baby Sitter
• Mini Garden / Playing area for kids
• Cafeteria
• Parking Area
• Complimentary Services and Membership Vouchers
• Seasonal Discounts
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MARKETING & PROMOTION
•PRINT MEDIA :
Newspapers
Magazines
Pamphlets
Banners & Hoardings
Vouchers
• AUDIO – VISUAL MEDIA :
Television channels
Social Networking Sites
Own Website
SMS
TARGETING
BEAUTY IS DIRECTLY RELATED TO WOMEN SO EVERY
WOMEN LIVING ON THIS PLANET IS MOST WELCOME TO
OUR PARLOUR
We have following package for our Customers :
KIDS Package
TEENAGE Package
NEWLY WED Package
ADULT Package
CORPORATE Packages
OLDIES Package
FUTURE FORECASTS
• After our brand gets established in MUMBAI and
gains some stability then future forecasting shall be done
• This forecasting will include not only Performance of
Business but also Feedback and demands of our
Customers
• Market research shall be taken up to analyze new Market
Conditions
• Further expansion shall be planned for other Metro Cities
THANK YOU
PLEASE VISIT US !!!!!
