Scribd
Upload
32 views5 pages

Cto Group

CTO GROUP would establish relations with cruise ship lines to offer 3-day tour packages to Havana, Cuba for US tourists. This would provide a competitive advantage as such a service does not currently exist due to the lack of relations between the US and Cuba. Financing could come from an SBA loan. The business would focus on cultivating relationships with cruise lines and clients to provide excellent customer service and promote cultural understanding, aiming to generate repeat business through word-of-mouth.

Uploaded by

Lina Marcela Alzate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
32 views5 pages

Cto Group

CTO GROUP would establish relations with cruise ship lines to offer 3-day tour packages to Havana, Cuba for US tourists. This would provide a competitive advantage as such a service does not currently exist due to the lack of relations between the US and Cuba. Financing could come from an SBA loan. The business would focus on cultivating relationships with cruise lines and clients to provide excellent customer service and promote cultural understanding, aiming to generate repeat business through word-of-mouth.

Uploaded by

Lina Marcela Alzate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 5

CTO GROUP:” Cuban

Tour Operator Group”


Romy Reyes
Mayle del C. Marquinez

Dr. Paul D. Maxwell


BUS 536- Entrepreneurship
 Service: Tourist Package to Cuba
 
 Name of Business: CTO GROUP. Cuban Tour Operator Group
 
 Characteristics: At this present time it is not possible for the cruise
lines to go directly to Cuba. Our new company would establish
relations with the cruise ship lines in order to offer the clients the
possibility of going to Cuba by offering several different three day
packages to Havana as tourists.
 Competitive advantage: This type of service currently does not
exist. It would be considered innovative in the tourism industry
between USA and Cuba considering the lack of relations between the
two countries for the last fifty years.
 Financing: This can be established through a private loan or a small
business loan SBA provides loans to businesses; so the requirements of
eligibility are based on specific aspects of the business and its
principals. As such, the key factors of eligibility are based on what
the business does to receive its income, the character of its
ownership and where the business operates.

 Managing a business: A successful business begins with the proper


staff and education of the staff. By this we mean the understanding
of the Cuban culture and people. Our relationship with our clients
individually and the cruise companies are crucial and need to be
nurtured on an everyday basis. Currently we would not have much
competition but we eventually will and therefore must earn the trust
of our clients.
 Marketing: Our chief focus comes from our personal relationships
with the cruise lines. It is extremely important to cultivate those
relationships. In addition our marketing will come from social media,
Facebook, Instagram, Linked In, Twitter, Company Website, and local
advertising.
 Example: At inception the bulk of our business will come from the
cruise lines who will have a huge part in promoting the trips to Cuba
to their clients and therefore our marketing costs will be very low in
the beginning of our venture.
 Final Recommendations: Our principal focus as with any service
business is customer satisfaction. Our goal is to provide an excellent
experience to Cuba so that our clients become repeat customers and
share this wonderful cultural experience to a beautiful Island so close
to the USA. This repeat customer because of our service excellence is
our best form of promotion.

You might also like