Human Resource Management
Corporate Appraisal Methods
Faculty Name: Student Name:
Dr. Pallavi Pathak Nikhil Yadav
Associate Professor PG/25/053
Content
o Corporate Appraisal
o Corporate Appraisal Methods
What is Corporate Appraisal ?
• It a process through which managers analyses the various factors
of their organization to evaluate their relative strength and
weakness so as to meet the opportunities and threat of the
environment.
• A corporate appraisal is examining the operations of an entire
company from different angles.
• The purpose of corporate appraisal is to assess the strength and
weakness of company.
• It is similar to SWOT analysis.
• A corporate appraisal should be one of the first part of preparing a
strategic plan for company.
Corporate Appraisal Methods
• Value Chain Analysis
• Historical Analysis
• Industries Norm
• Benchmarking
Value chain Analysis
• It is a strategy tool used to analyze internal firm activities.
• Its goal is to recognize which activities are the most valuable to
firm and which one can be improved to provide competitive
advantage.
Historical Analysis
• Comparison with one’s own performance over a period of time.
• Comparison can be done to see improvement and pitfall.
Industries Norm
• Comparison with competitor.
• More specially, comparison with strategic groups.
Benchmarking
• Purpose is to find the best performers, so that one could match
own performance with them and even surpass them.
Thank you