DECISION-MAKING
Dr. FM Sahoo, Ph. D (Queen’s, Canada)
Xavier University, Bhubaneswar
FLOW OF DISCUSSION
• Two Systems for Decision Making
• The Neuroscience of Decision Making
• Fast Decision-making
• Slow Decision-making
• Decision-making in Complex Environment
• Decision-making Fatigue
• Tips and Tricks
TWO SYSTEMS FOR DECISION MAKING
• Conscious decision-making
• Other-than-conscious (Unconscious)decision-making
• Nature of Conscious Process
• Slow
• Subject to reasoning
• Cost-benefit analysis
Unconscious Process :Matching to a huge catalogue of experiences
THE NEUROSCIENCE OF DECISION
MAKING
• Neural processes for conscious and unconscious
are same
• Brain computes value for each possible characters
• Neural coding-Prefrontal cortex
• More activity in amygdala, anterior insula, and
anterior cingulate for risk-averse people
FAST DECISION-MAKING
•Fast Decision-making in milliseconds
•Expertise development & fast decisions
•Role of unconscious bias
•Some Examples of Biases
1. Confirmation bias
2. Negativity bias
3. Availability bias
4. Affect bias
SLOW THINKING
•Activation of Different Brain Cortex
•Ventromedial Prefrontal : emotional reasoning
•Lateral &Dorsolateral Prefrontal : reasoning &logic
DECISION-MAKING IN COMPLEX
ENVIRONMENT
Elements complicating decisions
1. Imbalance in buying &selling
2.Value of object changes over time
3.The degree of stress affects decision making
DECISION-MAKING FATIGUE
•Capacity may be depleted
•Important Tips
• Sleep will revitalize your battery – even short naps will work.
• Add energy through glucose – your decision-making battery is depleted by lack of
food.
• Feeling more energetic will increase your battery life.
• Feeling motivated and believing that there is no limit to your capacity for will
power will increase your battery life.
• Giving great feedback (constructive or positive) will increase other people’s
battery life.