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This document provides tips for improving sales performance. It emphasizes establishing trust with customers, focusing conversations on addressing customer needs rather than making pitches, listening to understand the customer experience, using data to demonstrate understanding of their business, strengthening relationships with loyal customers, having in-depth product and industry knowledge, and personalizing incentives to drive desired sales behaviors. The overall message is that salespeople should prioritize understanding the customer perspective to build strong relationships and provide the best possible customer experience.

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Mekhna Francis
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85 views19 pages

Presentation 1

This document provides tips for improving sales performance. It emphasizes establishing trust with customers, focusing conversations on addressing customer needs rather than making pitches, listening to understand the customer experience, using data to demonstrate understanding of their business, strengthening relationships with loyal customers, having in-depth product and industry knowledge, and personalizing incentives to drive desired sales behaviors. The overall message is that salespeople should prioritize understanding the customer perspective to build strong relationships and provide the best possible customer experience.

Uploaded by

Mekhna Francis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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• SALES

 A sale is a transaction between two or

more parties, typically a buyer and a


seller, in which goods or services are
exchanged for money or other assets.
Qualities of the sales person to their success

 Appearance
 Manners
• Smile
• Greeting
 Attitude
• Be Natural
• Enthusiasm
• confidence
Knowing your products 
 Product knowledge is an essential sales skill.
Understanding your products' features allows
you to present their benefits accurately and
persuasively.
 Customers respond to enthusiastic sales staff
who are passionate about their products and
eager to share the benefits with them
Know Your Customer

 Know your customers better because only they can


help you get more lead and more business.
 Understanding customers is the key to giving them good
service which in turn results into strong customer relationships
and new sales through positive word-of-mouth
recommendation.
 However, understanding the customers’ psyche is not easy and
most often requires a thoughtful analysis to identify their
preferences or purchase patterns so that you can anticipate
their needs and exceed their expectations.
HOW TO IMPROVE SALES
 Establish Trust with Prospects and Customers

The key to accessing the peak of sales performance


is to understand the customer and prospect
mindset, and adjust your practices to cater to the
modern buyers audience. 
Ditch the Pitch and Have Real Conversations

Salespeople sometimes think it means they should


talk at someone, but that’s not an effective way to
communicate. A good pitch is one where you ask
questions, listen to the prospect, and offer them a
solution to a problem.
  Center Every Interaction Around Experience

Every time a rep speaks with someone, they should


be focused on ensuring the conversation provides
the strongest customer. This means taking a stroll
in that person's shoes and understanding the pain
points they're living in their day-to-day life.
Listen First, Then Speak

The 80/20 rule can be a good gauge for this. 80% of content or

information shared within a sales conversation should be

catered to addressing prospect or customer pain points with tips,

tricks, and how they can make a change today.

The other 20% should specifically about your company and the

benefits you offer. 


 Let Your Data do the Talking

When it does come time to talk, Provide them with


solid market infographics , actionable information,
and comparative analytics gives them the strong
impression that you understand their business and
have their best interests at heart.
 Turn to Loyal Customers and Enhance Relationships

Building and maintaining these relationships is

essential to improving your sales performance.

Remember: happy customers are more likely to

become fans and share their positive experience.


 Know Your Field

Be a friendly resource for your customer


ideally ,not only know the products and
services you are selling like the back of you
head, but also those of your competitors .
 Personalize Incentives to Drive Sales
Performance
Focus on incentives that lead to sales, such as
lead conversion, prospecting, face-to-face
conversations, and advancing stages. 
5 steps to happy clients

 Be Proactive
 Communicate
 Have a Positive Attitude
 Understand the Clients' Business
 Follow Up

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