Name: Sally Jones
Sally is a social and knowledgeable working professional. She appreciates the finer things in life and will invest in
things that make her feel good, save time or bring her family joy and peace. She needs a hair stylist who is easy to
schedule and can help with a style that looks professional and is easy to maintain.
Quote: Dream Big! Life is a canvas and you own the paint brush!
Age: 35 Big Goals: Problems / Pain Points:
Gender: Female Wants to retire before age 50 after selling her Sally struggles with having enough time to do all
business! the things she wants to do in her life. Her hair is
Relationship: Married
curly, requires maintenance and a lot of products
# Children / Age: 2, 5-10 to reduce the frizz.
Location: Orlando, FL
Short Term Goal: Buying Objections:
Occupation: Business Owner
Enjoy her life with her family while investing in
Income: $150k+ their future. She strives for balance. Not able to make appointment in a timely
manner. If salon service takes too long during
Education: Masters Degree service. She wants to get in and out fast. Tired of
wasting money on products that don’t help her
hair.
Buying Stage: Discovery
News: Facebook or TV if Values: Trust, honesty Favorite Social Facebook, Instagram, LinkedIn
time Networks: and Twitter
Weekend Family, house cleaning, laundry, kid
Books: 4 Hour Work Week Time: sports, beach Conferences: Social Media/ Biz
Blogs / Websites: Entrepreneur, Forbes Shopping: Mall, discount stores, Target Associations: Amer Marketing Assoc.
Influenced by: Tony Robbins
Name: Enter Name Here
Enter 2-3 sentences describing the person. Include needs, wants, priorities.
Quote: Enter a quote this person would say about life or business.
Age: Big Goals: Problems / Pain Points:
Gender:
Relationship:
# Children / Age:
Location:
Short Term Goal: Buying Objections:
Occupation:
Income:
Education:
Buying Stage:
News: Values: Favorite Social
Networks:
Books: Weekend
Time: Conferences:
Blogs / Websites:
Influenced by: Shopping: Associations:
Name: Tom Jones
Tom is a fairly social and knowledgeable professional. He loves technology and enjoys teaching others how to
integrate mobile, digital and cloud technology to advance their business. He lives for data that can help his
organization and his clients business run more efficiently.
Quote: Data is power. Use it to your advantage.
Age: 45 Big Goals: Job Measurement:
Gender: Male Travel the world after retirement. Efficiency, service, customer satisfaction for assigned
accounts.
Relationship: Married
Problems / Pain Points:
# Children / Age: 2, 12-17 Career Goals:
Tom struggles with keeping up to date on industry
Location: San Diego, CA Become an adjunct professor at local university. technology changes. He needs partners and vendors that
can clearly articulate value proposition, costs associated
Occupation: Data Scientist and realistic timelines for delivery and implementation.
Reports to: CTO Buying Objections:
Corp Size: 10K Values: Trust, honesty, quality No time to waste on long sales cycles.
Industry: Mfg, Tech work ethic Dislikes over priced consulting /implementation service
charges. He’d rather work late nights and weekends vs
Income: $150k+ Weekend Time: Coach kids baseball, getting ripped off by greedy service providers.
catching up on industry
Education: Masters Degree news
Shopping: Amazon, Apple, Best-Buy
Role in Buying: Influencer
Favorite Social Twitter, LinkedIn primarily. Facebook
Buying Stage: Discovery Networks: only for friends / family.
Conferences: Big Data, Cloud
Associations: Data Security Council
Blogs / Websites: IBM, Dell/ EMC, Cisco,
News: TV, Twitter, Facebook Krebs on Security Preference for Email, blog contact form, LinkedIn.
Contact: (Phone last)
Books: Advanced Data Security Influenced by: Snowden, NSA
Name: Enter Name Here
Enter 2-3 sentences describing the person. Include needs, wants, priorities.
Quote: Enter a quote this person would say about life or business.
Age: Big Goals: Job Measurement:
Gender:
Relationship:
Problems / Pain Points:
# Children / Age: Career Goals:
Location:
Occupation:
Buying Objections:
Reports to:
Corp Size: Values:
Industry:
Income: Weekend Time:
Education:
Shopping:
Role in Buying:
Favorite Social
Buying Stage: Networks:
Conferences:
Associations:
Blogs / Websites:
News: Preference for
Contact:
Books: Influenced by:
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