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Fashion Forecasting Essentials

Fashion forecasters predict upcoming trends in colors, fabrics, materials, prints, styles, and accessories for different levels of the fashion industry. They are responsible for attracting consumers and helping businesses sell their brands. The forecasting process involves understanding the business vision, target customers, collecting trend information, and selecting merchandise appropriate for the business and customers. Accurate forecasting is important for the fashion industry to prepare for and meet consumer demand.

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Saloni Sakaria
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457 views18 pages

Fashion Forecasting Essentials

Fashion forecasters predict upcoming trends in colors, fabrics, materials, prints, styles, and accessories for different levels of the fashion industry. They are responsible for attracting consumers and helping businesses sell their brands. The forecasting process involves understanding the business vision, target customers, collecting trend information, and selecting merchandise appropriate for the business and customers. Accurate forecasting is important for the fashion industry to prepare for and meet consumer demand.

Uploaded by

Saloni Sakaria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Fashion Forecast

FASHION FORECASTING

 A fashion forecaster predicts the


colors, fabrics, textures,
materials, prints, graphics,
beauty/grooming, accessories,
footwear and other styles that will
be presented on the runway and
in the stores for the upcoming
seasons.

 The concept applies to not one,


but all levels of the fashion
industry including haute couture,
ready-to-wear, mass market,
and street wear.
FASHION FORECASTING

 Fashion forecasters are responsible for


attracting consumers and helping retail
businesses and designers sell their brands.
Today, fashion industry workers rely on
the Internet to retrieve information on new
looks, hot colors, celebrity wardrobes,
and designer collections.

 The fashion forecasting process includes the


basic steps of understanding the vision of
the business and profile of target
customers, collecting information about
available merchandise, preparing
information, determining trends, and
choosing merchandise appropriate for the
company and target customer.
FASHION FORECASTING

 Fashion forecasters are responsible for


attracting consumers and helping retail
businesses and designers sell their brands.
Today, fashion industry workers rely on
the Internet to retrieve information on new
looks, hot colors, celebrity wardrobes,
and designer collections.

 The fashion forecasting process includes the


basic steps of understanding the vision of
the business and profile of target
customers, collecting information about
available merchandise, preparing
information, determining trends, and
choosing merchandise appropriate for the
company and target customer.
FASHION FORECASTING
FASHION FORECASTING
FASHION FORECASTING

 Short term forecasting is used by product


developers, merchandisers and production
managers to give style direction and shape
collections. For short term forecasting most
apparel companies subscribe to one or more
services, whose job is to scan the market and
report on the developments in color, textiles and
style directions.
IMPORTANCE OF FORECASTING
 Accurate forecasting makes it
possible for the fashion industry
segments to prepare for and
meet consumer demand with
products that will be accepted
and purchased.

 Keen worldwide competition


increases the importance of
accurate trend identification.

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