BUSINESS DESIGN AND

I N N O VAT I O N

SMART
DESIGN
B y : A ks hay Zuts hi
N a y az Kha n
N is hi Ag r a wa l
P o o ja Kuma r i
R iy a P aul
Sha ha b Na c ha n
Va rs ha Ve r ma
Z ue s Ghe ew a la
ABOUT SMARTDESIGN

When? By Whom?
Founded in 1980, Smart has
studios in New York and Davin Stowell
London

What? How?
Smart Design is a strategic By Launching category
design company that helps defining products and
people live better and work experiences
smarter.
 Product and Service Design
Product design involves reinventing a new
• Product name: Mini
product category or reimagining an entire system.
Two-Match Lipstick
To the end user, the design is seamless; for Smart,
it’s an intense process of creating, testing and
• Client: Etude House
refining to consider all the key moments that
make good experiences great.
When designing a product or service for the
digital or physical world, an integrated approach is
taken: the dots are connected between activities,
infrastructure, materials, people and
communication. An important part of any design
process includes rapid iteration and prototyping
to make sure the final product or service gets to
market faster, is the best it can be and can stand
the test of time in the real world.

Offerings
• Interaction Design • Product name:
• Industrial Design Drinkfinity
• Visual Design
• Service Design • Client: PepsiCo
• Communication Design
• Design Prototyping
• Design Research
Customer Research and Insights
• Product name: Ford
SmartGauge Dashboard
Customer research and insights involve a
variety of approaches— immersive market • Client: Ford
research, competitive landscape audits and
customer journey mapping, to name a few. At
the highest level, it’s all about understanding
how your product, service or experience
should be positioned in the market—and then
giving a strategic roadmap to make that new
position a reality.
It helps to identify the motivations and
patterns from which we develop meaningful
insights.

Offerings
• Customer journey mapping
• Competitive landscape audits • Product name: Air
• Design research Apparent-Intelligent
• User testing thermostat system
• Trend research
• Market research • Client: Schneider
Electric
Business and Organizational
Design • Product name: UX
Sometimes the clients are looking to grow Design Interface
their internal innovation capabilities (e.g.
running better ideation sessions). Other times • Client: BBVA
they need help entering emerging markets or
understanding where to play in a new
category. No matter what, we look at your
company holistically, working with senior
leaders to develop a complete set of design
recommendations and help you activate a
plan.

Offerings
• Organizational assessment
• Design and innovation capability
development
• Opportunity assessment • Product name:
• Go-to-market strategies Biometric I.D. Scanner
• New business model creations
• Client: Simprints
 Engineering and Technology
The engineers and designers work behind the • Product name: HP
scenes to turn concepts into realities. From
Photosmart Portable
developing new technologies that boost athletic
Printer
performance to launching revolutionary ways to
heal acne, they make sure design works within • Client: HP
the realities of cost, performance, manufacturing,
safety and quality standards. That includes
building, testing and iterating prototypes at all
levels in our own workshops to ensure viable
designs and faster time to market.
Smart combines cutting edge technology
frameworks with a software-inspired, agile
approach.

Offerings
• Design engineering and analysis
• 3D printed evaluation prototypes • Product name: OXO
• Design for manufacture and assembly Good Grips
• Complete buildouts of functional prototypes
• Web and native framework implementation • Client: OXO
• Piloting functional prototypes
 LEARNINGS

Connect with what people Bring the strategy to life

Question. Test. Learn. Refine Get to market. Get results.