16IT217 - Entrepreneurship

Development
 COURSE OUTCOMES
• On successful completion of the course, students
will be able to
• CO 1 : Understand the development of
Entrepreneurship and the role of Entrepreneurial
Institutions.
• CO 2 : Apply the knowledge on Management of
Technological Innovation and Startups.
• CO3 : Develop Business Plan and explain operational
implementations for Project Management.
 INTRODUCTION TO TECHNOLOGY INNOVATION AND STARTUPS

• Idea versus Opportunity - Sources of Ideas and

Opportunities - Identification - Evaluation and
selection of Opportunities - Innovation and its
Forms - Myths and Realities - Understanding
the Process - Product Development Cycle –
Management of Technological Innovation -
INTRODUCTION TO TECHNOLOGY INNOVATION AND STARTUPS

Technology Fusion and the New R&D - New

Age Startups -Social Entrepreneurship -
Marketing through Growth Hacking Tools such
as Email and Social Media Marketing - Case
Study 1- Zomato: An IndianStartup acquiring
the World, Case Study 2 - Uber: What's Fueling
Uber's Growth Engine?
 AGENDA

• Case Study 1- Zomato: An IndianStartup

acquiring the World
• Case Study 2 - Uber: What's Fueling Uber's
Growth Engine?
• Micro, Small And Medium Enterprises
• Agricultural Entrepreneurship
 Case Study 1- Zomato: An Indian Startup
acquiring the World
• Zomato, an online restaurant guide, is one of the
fastest ways to search places to eat around you.
• It is currently serving 22 countries worldwide and
covers more than 1 million restaurants.
• Initially known as Foodiebay, this successful Indian
startup was started by IIT graduates Deepinder Goyal
and Pankaj Chaddah in 2008.
• Zomato has its headquarters in New Delhi. In June
2010, it expanded its reach to Pune and Bangalore and
then to Chennai, Ahmedabad and Hyderabad in 2011.
 Case Study 1- Zomato: An Indian Startup
acquiring the World
• In a very short span of time, Zomato went global
and started providing its services in Dubai in
September 2012. Later, it expanded to United
Kingdom, Sri Lanka, Qatar, Philippines, South Africa,
Turkey, New Zealand, Brazil, Indonesia and Portugal.
• The collaboration of Zomato with travel itinerary
planning portal TripHobo allow users to access
content and deals on restaurants in addition to
itinerary based recommendations.
 Case Study 1- Zomato: An Indian Startup
acquiring the World
• Objectives:
• To expand across the globe as a leading service provider
• To increase their fund and revenue
• To own the communication channel between the
consumer and the businesses
• Strategies Adopted:
• Zomato uses different platforms to engage their
customers with them. It is one of the finest brands in
terms of social media marketing.
 Case Study 1- Zomato: An Indian Startup
acquiring the World
• Images play a very important role in social
media marketing.
• The images posted on Zomato’s facebook page
are very entertaining and each post marks
excellence and higher degree of creativity.
• They create something for ongoing events.
One cannot miss the posts which are simple
yet engaging. They prefer quality to quantity.
 Case Study 1- Zomato: An Indian Startup
acquiring the World
• Zomato also chose Mobile Marketing to reach their
customers which took the compnay to a different
 level.In the initial phase, it was just a website which
displayed number of restaurants, revenues and
recommendations.
• Then the company came up with the decision to have a
smartphone based application and Zomato application
was developed and made available for Google Android
operating system. Later it launched applications for
Windows phone, IOS and BlackBerry devices.
 Case Study 1- Zomato: An Indian Startup
acquiring the World
• When it comes to restaurant search and
discovery, Zomato is indisputably the leader. It
has experienced phenomenal growth in recent
years.
• It knows its audience and it has used the right
approach to engage with them through their
marketing strategies. It has been constantly
evolving around user experience.
 Case Study 2 - Uber: What's Fueling Uber's
Growth Engine?
• The companys two leaders right now,
– Dara Khosrowshahi, CEO
– Garett Camp,co-founder of uber

– Travis Kalanaick,who founded the company with

CAMP and has left shares also.
 Case Study 2 - Uber: What's Fueling Uber's
Growth Engine?
• Uber is completely changing the way getting
private transportation is done in several key ways.
•  First, their smart phone app is integrated with
Google maps so that we can see how far away the
nearest cars are, set a meeting point on the
screen, and hail a car to meet you there.
• The customer can even see driver’s information
(including ratings) as you watch the car get closer
to your location.
 Case Study 2 - Uber: What's Fueling Uber's
Growth Engine?
• Uber drivers call or text to confirm that they’re
on the way, giving you peace of mind that your
order was received.
• Their platform for both rider and driver has been
an integral resource.
• Uber’s focus on improving its algorithms and
data analysis.
• Their analysis is also directed towards the growth
of their network.
 Why uber is so successful?
• The service provided by uber to riders and easy
payments to drivers accounted for a win.
• But again the success is due to the fact that they
touched a great market, had a great team and
made a great product.
• Uber is present on all social media marketing
platforms.
• Separate applications also available for uber
services.
 Why uber is so successful?
• Images more than text any advertisement,
post, or website only has a few seconds to
grab the user’s attention.
• Uber adopts rating and reviewing system.
• It adopts multichannel approach and right
technology.
• It adapts the current technology and grabs the
customer’s attention.
MICRO, SMALL AND MEDIUM ENTERPRISES

• Small businesses are playing an important role

in the industrial economy of the world.
• These are particularly important in the
developing economies.
• Small business is predominant even in
developed countries
MICRO, SMALL AND MEDIUM ENTERPRISES

• THE MICRO, SMALL AND MEDIUM

ENTERPRISES (MSME) DEVELOPMENT ACT,
2006
• Under this act, the central Government shall
set up, for the purpose of the act, a Board
known as the National Board For Micro, Small
and Medium Enterprises.
 CLASSIFICATION OF ENTERPRISES

• Case of Manufacturing Enterprise

• Case of Service Enterprise
 CLASSIFICATION OF ENTERPRISES
• Case of Manufacturing Enterprise
• A micro enterprise is one in which the investment in
plant and machinery does not exceed Rs.25 Lakhs.
• A small enterprise one in which the investment in
plant and machinery is more than Rs.25 Lakhs but
does not exceed Rs. 5 crores.
• A medium enterprise is one in which the
investment in plant and machinery is more than Rs.
5 crores but does not exceed Rs. 10 crores.
 CLASSIFICATION OF ENTERPRISES
• In Case of Service Enterprise
• A micro enterprise is one in which the investment in
plant and machinery does not exceed Rs. 10 lakhs.
• A small enterprise one in which the investment in
plant and machinery is more than Rs. 10 lakhs but
does not exceed Rs. 2 crores.
• A medium enterprise is which the investment in
plant and machinery is more than Rs. 2 crores but
does not exceed Rs. 5 crores.
 CLASSIFICATION OF ENTERPRISES
• ANCILLARY UNITS
• These units provide inputs to other industries. These are
engaged in the manufacture of parts, components, light
engineering products like cycles, sewing machines diesels
engines, machine tools, electrical application. The
investment in plant and machinery should not exceed Rs. 5
crores.
• EXPORT ORIENTED UNIT
• Export oriented units are those SSI units which export at
least 30% of its annual production by the end of the 3th
year of commencement of production.
 CHARACTERISTICS OF MSMEs
• They are generally organized and run by
individual entrepreneurs and require less
capital.
• They are fundamentally labour-intensive units
facilitating greater utilization of man power.
• They involve the use of simple technology,
intensive utilization of individual skill leading
to professional specialization.
 CHARACTERISTICS OF MSMEs
• They are highly localized industries. Using local
resources MSMEs are decentralized and
dispersed to rural areas.
• They are eligible for government assistance
and for concessional finance by banks,
financial institutions etc.
 OBJECTIVES OF MSMEs
• To provide increased employment opportunities.
• To provide production of large variety of goods
especially consumer goods through labour intensive
methods.
• To bring backward areas too in the mainstream of
national development.
• To improve the level of living of people in the country.
• To create a climate for the development of self-
employed experts, professionals and
smallentrepreneurs.
 IMPORTANCE OF MSMEs IN DEVELOPING
COUNTRIES
• Large Employment Opportunities
• Balanced Regional Development
• Mobilization of Locals Resources
• Promotion of Self Employment and exports
• Facilitate Development of Large Scale
Enterprises
• Protection of Environment
 PROBLEMS FACED BY MSMEs
• Lack Of Management
• Inadequate Finance
• Lack Of Proper Machinery And Equipment
• Problem Of Marketing
• Lack Of Technical Knowledge
• Irregular Supply Of Raw Materials
• Other Issues
 AGRICULTURAL ENTREPRENEURSHIP

• Agricultural students have been entrepreneurs

since the beginning of agricultural education.
• The Smith-Hughes Act of 1917(which provided
federal funding for agricultural programs)
required all students to have an
entrepreneurship program.
 Early Entrepreneurship
• These early entrepreneurship programs are
called by different names:
– Farming program
– Productive or Production Enterprises.
– Ownership
 Entrepreneurship today
• Today agricultural students are involved in
many different types of entrepreneurial
activities.
• Entrepreneurship in agriculture can still be
raising livestock and growing crops, but it can
be much more than that.
 Agri-Entrepreneurs
• Lawn Maintenance service
• Raise and sell fishing bait
• Custom crop harvesting
• Pet sitting service
• Fishing guide
• Tractor and farm equipment detailing
• Operating a roadside marketing
• Selling products for occasions.
• Operating a small engine repair service in agri fields
 Agri-Entrepreneurs
• Agri tourism
• Tree Farming
• Horticultural farming
• Agro forestry
• Herbal and arometic products
• Animal husbandry and dairying
• Sericulture
 DISCUSSION
• Youngest Entrepreneurs
• Old Entrepreneurs
• Middle-aged Entrepreneurs
• Man Entrepreneurs
• Women Entrepreneurs
THANK YOU