Price Determination
• Usually we assume that we have a free
market, i.e. one in which demand and
supply alone determine the price.
• Since our demand and supply curves have
the same axes, i.e. price and quantity, we
can put them on the same diagram.
• We can see that at price P1 the demand
and supply curves intersect at the same
quantity, Q1
Price Determination
• Any price other than P1
there will clearly be a
tendency for change and
will result into:
• Excess Supply
• Excess demand
Price Determination
Changes in market price and quantity
• We have seen that changes in the
conditions of demand or supply will shift the
demand or supply curves.
• This in turn will cause changes in the
equilibrium of price and quantity in the
market.
• Therefore, it will be useful to consider how
increases and decreases in both demand
and supply will influence price and quantity
equilibrium.
Price Determination
• Causes for the increase in Demand
• Demand curve may shift to the right (increase) for a number of reasons:
• a rise in the price of a substitute in consumption;
• a fall in the price of a complement in consumption;
• a rise in income for a normal product;
• a change of consumer tastes in favour of the product, etc.
Price Determination
• In this figure demand increases from D to D’,
therefore the original equilibrium price quantity
P1–Q1 can no longer continue.
• At price P1 we now have a situation of excess
demand.
• In a free market, price will be bid up.
• As price rises, supply expands along S and demand
contracts along D, until we reach the higher price
P2 at which demand and supply are again equal at
Q2.
• We call P2–Q2 the new price and quantity
equilibrium.
Price Determination
Decrease in demand
• In the opposite case (In this figure), where
demand shifts leftwards from D to D”, we
find the new price-quantity equilibrium at
P2–Q2.
• At price P1 we now have a situation of excess
supply. In a free market price will fall.
• As price falls, demand expands along the
new demand curve D” and
supply contracts along S until we reach the
lower price P2 at which demand and supply
are again equal at Q2.
Price Determination
• Increase in supply and its conditions
• We have seen that the supply curve may shift to the
right (increase) for a number of reasons: a fall in the
price of a substitute in production; a rise in the
price of a complement in production; a fall in costs
of production; a reduction in tax on the product etc
Price Determination
• In this figure supply shifts from S to S’
therefore the original equilibrium price
quantity P1–Q1 no longer continues.
• At price P1 we now have a situation of
excess supply.
• In a free market, price will fall as producers
try to dispose of surplus stock.
• As price falls, supply contracts along S, and
demand expands along D until we reach the
lower price P2, at which demand and
supply are again equal at Q2
Price Determination
• Decrease in supply
• In the opposite case (This figure), where
supply shifts leftwards from S to S-, we find
the new price-quantity equilibrium to be
P2–Q2. At price P1 we now have a situation
of excess demand.
• In a free market price will be bid upwards.
As price rises, supply expands along the new
supply curve S- and demand contracts along
D until we reach the higher price P2 at
which demand and supply are again equal at
Q2
Price Determination
• Q&A