LESSON 2 Introduction To Media and Informartion Literacy
LESSON 2 Introduction To Media and Informartion Literacy
Introduction to
Media and
Information Literacy
The ability to identify, understand,
interpret, create, communicate and
compute, using printed and written
materials associated with varying contexts.
It involves a continuum of learning,
wherein individuals are able to achieve
their goals, develop their knowledge and
potential, and participate fully in their
community and wider society.
LITERACY
The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers
to any physical object used to
communicate messages.
MEDIA
The ability to recognize when
information is needed, and to
locate, evaluate, and
effectively communicate
information in its various
formats. INFORMATION
LITERACY
A broad term that covers processed data,
knowledge derived from study,
experience, instruction, signals or
symbols.
INFORMATION
The ability to access, analyze,
evaluate, and create media in a
variety of forms. It aims to empower
citizens by providing them with the
competencies (knowledge and skills)
necessary to engage with traditional
media and new technologies.
MEDIA LITERACY
The essential skills and competencies
that allow individuals to engage with
media and other information
providers effectively, as well as
develop critical thinking and life-
long learning skills to socialize and
become active citizens.
MEDIA AND INFORMATION
LITERACY
The ability of an individual, either
working independently or with others,
to responsibly, appropriately, and
effectively use technological tools. Using
these tools an individual can access,
manage, integrate, evaluate, create and
communicate information.
TECHNOLOGY LITERACY
GROUP ACTIVITY
Based from the definitions
each group will create a
poster/illustration of the your
understanding of the concept
of the term assigned to your
group. (10 minutes)
Online Media Information Technology
Activities Literacy Literacy Literacy
Sending an as platform (text; content tools (mobile,
electronic email; (appropriateness, computers,
message messenger; video tone, recipient, others)
message; voice others)
message; others)
Getting the traditional content knowing how to
latest news (newspaper, tv, (appropriateness, use mass media
radio, others) reliability, platforms (tv,
accuracy, tone, radio, others)
digital audience, others) where to access
(websites, social giving feedback digital content
(reactions, navigational
media, others) skills
comments, rate,
others)
Entertainment
Others
GUIDE QUESTIONS:
1.How do Media Literacy, Information
Literacy, and Technology Literacy and
Media and Information Literacy differ in
terms of use? Are they similar in form?
Elaborate.
2. Are they similar in use? Elaborate.
Media and Information Design
Framework
“Imagine yourself as a journalist.
You were tasked to write an
article. Accomplish the media and
information design framework for
this article by answering the
matrix below:”
Component Guide Questions Your Answer
Target Audience Who is the intended
audience?
Sender / Author Who is the
producer?
Purpose What is the
purpose?
Key Content What is the topic?
What are the facts?
Form / Style How can I present this
information? How
would this affect my
audience?
Medium / Format What platform will I
use? Why?
Form/Style can also pertains to tone, mood,
color, font types, space, speed, direction,
balance, repetition, emphasis, movement,
rhythm, unity, contrast, hierarchy, contrast,
proportion, alignment, proximity, pattern,
others.