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SEO Company in New York

The document discusses search engine optimization (SEO) and how search engines work. It explains how search engines crawl websites, index content, and rank documents using algorithms by assigning weights to various ranking factors. The document also discusses the importance of SEO for businesses and provides basic SEO tips and strategies.

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Webdesigninginnyc
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33 views13 pages

SEO Company in New York

The document discusses search engine optimization (SEO) and how search engines work. It explains how search engines crawl websites, index content, and rank documents using algorithms by assigning weights to various ranking factors. The document also discusses the importance of SEO for businesses and provides basic SEO tips and strategies.

Uploaded by

Webdesigninginnyc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Search Engine Optimization (SEO)

Shalabh Mishra
Agenda
• What is a Search Engine?
• Examples of popular Search Engines
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
Examples popular Search Engines
How Do Search Engines Work?
 Spider “crawls” the web to find new documents (web pages, other documents)
typically by following hyperlinks from websites already in their database

 Search engines indexes the content (text, code) in these documents by adding it to
their databases and then periodically updates this content

 Search engines search their own databases when a user enters in a search to find
related documents (not searching web pages in real-time)

 Search engines rank the resulting documents using an algorithm (mathematical


formula) by assigning various weights and ranking factors
How Do Search Engines Work?
 Spider “crawls” the web to find new documents (web pages, other documents)
typically by following hyperlinks from websites already in their database

 Search engines indexes the content (text, code) in these documents by adding it to
their databases and then periodically updates this content

 Search engines search their own databases when a user enters in a search to find
related documents (not searching web pages in real-time)

 Search engines rank the resulting documents using an algorithm (mathematical


formula) by assigning various weights and ranking factors
100+ Billion Searches / Month
Important?
 80% of consumers find your website by first writing a query into a box on a
search engine (Google, Yahoo, Bing)

 90% choose a site listed on the first page

 85% of all traffic on the internet is referred to by search engines

 The top three organic positions receive 59% percent of user clicks.

 Cost-effective advertising

 Clear and measurable ROI

 Operates under this assumption:


More (relevant) traffic + Good Conversions Rate = More Sales/Leads
Business Card
SEO Effectiveness
What is SEO?
SEO = Search Engine Optimization

Refers to the process of “optimizing” both the on-


page and off-page ranking factors in order to achieve
high search engine rankings for targeted search
terms.

Refers to the “industry” that has been created


regarding using keyword searching a a means of
increasing relevant traffic to a website
Reach Us

Skype: shalabh.Mishra

Telegram: shalabhmishra

What’s No - +91-9212306116

Email Id – [email protected]

Contact No - +91-9212306116
THANK YOU FOR WATCHING

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