FACEBOOK MARKETING
Part of Social Media Marketing
• Submitted by –
Simran Bachani
Ishika Jain
Smriti Sharma
WHAT IS SOCIAL MEDIA
MARKETING?
• Social Media Marketing is the use of Social Media
platforms to promote our products and service.
• Using social media marketing, companies can gain traffic,
followers, and brand awareness.
• The major social media platforms are Facebook, Instagram,
Twitter, LinkedIn, Pinterest, YouTube, and Snapchat..
FACEBOOK
• Facebook is a social networking site that makes it
easy for you to connect and share with family and
friends online.
• Nowdays Facebook is also used as a platform for
Social Media Marketing.
• Facebook is one of the best social media
platforms for businesses to use to reach their
target market.
FACEBOOK MARKETING
• Facebook marketing refers to creating—and actively using—a
Facebook page as a communications channel to maintain contact
with and attract customers.
• Facebook provides with the option to create Facebook page for our
business, which is the very first step in Facebook Marketing.
WHAT IS FACEBOOK PAGE?
• A Facebook Page is a public profile of your
business or company.
• People can like and follow your page and receive
updates about your business on their newsfeed.
• You can easily create a Facebook page from your
own profile by clicking on Create Page option on
Facebook
• Your Business Page should have the relevant
name , profile picture and all necessary
information about your business.
• You can also add Call To Action ( CTA) button to your face book page to help audience to
contact you easily.
• You can also share your Facebook Page with your friends and family and other contacts to
have more reach.
• After creating Facebook page you should keep posting relevant content in form of pictures
and videos related to your business to keep your audience engaged and to create brand
awareness.
TOOLS TO MEASURE OUR PAGE’S
PERFOMANCE
• Number of Likes , Comments and Shares on our Facebook
posts are the most important tools to measure how well our page
is doing.
• It tells us how well our audience is getting engaged with our
brand / business.
• Facebook provides us with the option of “ Facebook Insights”
which gives us total analysis of our Facebook page .
• Facebook Insights gives you the information about your posts
reach , engagement , Likes , Comments and Shares on ours
posts.
• What is Reach?
Reach is basically measure of people who see your post on their
newsfeed.
• What is Engagement?
Engagement is when your audience engage with your post by liking,
commenting or sharing it.
• How to get good Reach and Higher Engagement?
To keep your audience engaged you should be active on your page and
keep posting relevant content about your business so that your posts
reach your target audience hence attracting them to your products or
services.
FACEBOOK ADVERTISING
• Facebook provides businesses with the option called “ Facebook
Ads” to reach wider audience by paying money to Facebook.
• With Facebook ads, you are able to target those who are most
likely willing and ready to purchase your products or services.
• Facebook Ads ensures that your business gets your ad content in
front of the right users at the right time.
• Facebook Ads look like normal posts but display sponsored ads
on left hand corner.
FACEBOOK ADVERTISING
STEPS TO CREATE A FACEBOOK AD
• Set some goal for your Facebook Ad
• Go to Facebook Ad Manager
• Set your Objective
• Define your audience
• Create your Advertisement
• Set your Budget
• Place your order
CONCLUSION
Facebook is a powerful social media marketing site which is widely
used by millions of user all over the world. No matter what type of
company you run, it has enough different marketing options that
you can tailor your marketing efforts to fit your company, your
budget, and your time constraints. Getting your business on
Facebook is best way to make your business reach wide
audience, interact with your customers and attract new customers.
THANK YOU
