Transactional
Model
YESHA MAY STA
CRUZ
WHAT IS TRANSACTIONAL
MODEL?
• IT PRESENTS COMMUNICATION
AS A TWO – WAY PROCESS IN
WHICH COMMUNICATORS ARE
CONSTANTLY SENDING AND
RECEIVING MESSAGES.
WHAT IS TRANSACTIONAL
MODEL?
• THIS MODEL OF COMMUNICATION IS
COMMONLY OBSERVED IN
INTERPERSONAL COMMUNICATION
OR WHERE ONE PERSON
COMMUNICATES WITH OTHER
PERSON.
FOR BETTER
UNDERSTANDMENT !
VENDOR
FOR BETTER
UNDERSTANDMENT !
VENDOR BUYER
FOR BETTER
UNDERSTANDMENT !
HOW MUCH FOR 1 KILO
VENDOR BUYER
FOR BETTER
UNDERSTANDMENT !
HOW MUCH FOR 1 KILO
180 PESOS
VENDOR BUYER
FOR BETTER
UNDERSTANDMENT !
HOW MUCH FOR 1 KILO
180 PESOS
VENDOR BUYER
FOR BETTER
UNDERSTANDMENT !
HOW MUCH FOR 1 KILO
180 PESOS
VENDOR BUYER
CAN YOU GIVE IT TO ME FOR
150?
FOR BETTER
UNDERSTANDMENT !
HOW ABOUT 160?
HOW MUCH FOR 1 KILO
180 PESOS
VENDOR BUYER
CAN YOU GIVE IT TO ME FOR
150?
THE NEGOTIATIONS CONTINUES
UNTIL THE VENDOR ACCEPTS
THE BUYER’S PRICE OR UNTIL
THE BUYER EITHER AGREES TO
THE FINAL PRICE SET BY THE
VENDOR OR DECIDES TO BUY
SOMEWHERE ELSE.
FOR BETTER
UNDERSTANDMENT !
VENDOR BUYER
RECIEVER SENDER
FOR BETTER
UNDERSTANDMENT !
INDEED, THE
VENDOR
AND THE
VENDOR
BUYER ARE
BUYER
BOTH
SENDER RECIEVER
THE RECIEVER
RECIEVER SENDER
AND SENDER
HOW DO YOU THINK A
PERSONS RESPECTIVE
BACKGROUND AFFECTS
THE
COMMUNICATION?
FOR BETTER
UNDERSTANDMENT !
VENDOR BUYER
The vendor He/she want
wants higher lower price to
price to earn stick to
profit budget.
HOW DO YOU THINK A
ENVIRONMENT
AFFECTS THE
COMMUNICATION?
FOR BETTER
UNDERSTANDMENT !
NOISE
refers to anything that
interferes with
the communication
process between a speaker and
VENDOR an audience. ... Noise can be BUYER
external (a physical sound) or
internal (a mental
disturbance), and it can disrupt
the communication process at
any point
NOISE IN TRANSACTIONAL
MODEL
NOISE
refers to more than just
something that takes place in
the channel. Instead, it is found
or it occurs at any part of or
VENDOR any point in the process. Noise BUYER
could be found in the source,
the encoding process, the
channel, the decoding process,
the receiver, and the feedback,
among others.
O BACK
LE T ’ S G
Dean Barnlund
People do not simply send and
receive messages and send them
back again. Instead, they send and
receive messages simultaneously
and build shared meanings during
the interaction. Furthermore, the
channel, the environment, the
communicators themselves and
their shared meanings, and even
noise are not just elements involved
in the communication process—they
are part of the message.
GIVE ME AN EXAMPLE SITUATION WHERE THE
SUBJECT ARE BOTH THE SENDER AND THE RECEIVER
WHILE THE FIELD OF EXPERIENCE AND
ENVIRONMENT IS INVOLVED. STATE THE CHANNEL
USED.