A
PRESENTATION ON
“A STUDY ON CUSTOMER SATISFACTION FOR THE
SERVICES OF RITIKA SECURITIES”
AT
“RITIKA SECURITIES”
BY
SANDEEP SHARMA
MBA PREMIUM 2nd YEAR
ROLL NO. 191211
INTRODUCTION RITIKA SECURITIES
❏ Ritika Securities Private Limited is a Private incorporated on 15 February 1995. It is classified as Non-govt
company and is registered at Registrar of Companies, Delhi
❏ Mr Sushant Kumar Das is Managiing Director & CEO of Ritika Securities.
❏ We have partnered with LKP Securities and Narnolia as a sub-broker. Ritika Securities focused on all
segments of the market. Based in Mumbai, we serve customers across the country from various classes of
mass. It is said that the stock markets are for the Rich, but we say it is for one and all. Any person who
earns or has a surplus amount can invest in stock markets and improve their financial security.Based in
Mumbai, we serve customers across the country from various classes of mass.
MISSION AND VISION OF RITIKA SECURITIES
Mission -Strengthen Ritika’s endeavors to enable clients in achieving lifelong financial independence & peace
of mind.
Vision -To collaborate with our partners in the relentless pursuit of meeting their business results through an
integrated capability that delivers on quality, value, cost efficiency & speed to market.
RESEARCH METHODOLOGY
Definition of Research Methodology :-
A research methodology involves specific techniques that are adopted in the research process to
collect, assemble and evaluate data. It defines those tools that are used to gather relevant
information in a specific research study. Surveys, questionnaires and interviews are the common
tools of research.
RESEARCH METHODOLOGY
Research design Descriptive research
.
Research instrument Questionnaire
Questionnaire Open ended and close ended
Contact method Survey and Personal interview
Method of data collection Primary data and Secondary data
Sampling method Non-probability sampling
Sampling type Area sampling
Sampling unit Friends
Sampling size 50
DATA ANALYSIS AND INTERPRETATION
1. What are the Occupation/Income sources of the clients.
❏ Agriculture - 0
❏ Govt. Employee - 6
❏ Private Employee - 4
❏ Business/Profession - 1
❏ Student - 39
Interpretation:
★From the above chart we can say that 78% are of the students.
★There is not a single farmer considered in the group.
★12% are government employees, 8% are private employees and 2% are business professionals.
2. What is the Age of the clients ?
Below 20 - 01
20-25 - 30
26-35 - 11
36-45 - 08
45-55 - 02
Interpretation:
There are around 60% clients who come under the 20-25 age category.
These are the age clients who know much about the share market.
There are 12% under 45-55 age, 4% 36-45 age, 16% 25-35 age and 8% below 20 age group.
Do you think the Stock Market will recover after lockdown?
Yes - 35
No - 10
Maybe - 05
Interpretation:
There are 70% of clients think that the share market will recover after the lockdown.
20% of clients think it will not recover and 10% think it may recover.
4. What’s the annual income of the survey data?
0-3 lakhs/ annum - 35
3-5 lakhs/annum - 10
5-8 lakhs/annum - 05
More than 8 lakhs/annum - 00
Interpretation:
With the above data we can understand that there are more students whose annual income is less as
compared to other income.
There is zero people in the survey of the range of above 8 lakh, there are 10 client in between 3-5
lakhs/annum and 5 clients between 5-8 lakhs/annum.
5. Have invested in the stock market?
Regularly - 10
Never - 28
Long but not now - 12
Interpretation:
The data shows that majority (28 clients) have not invested in stock market.
Only 10 out of 50 clients invest in share market on regular basis and 12 client used to invest but not now.
6. How many clients do have the Demat account in Ritika securities?
Below 20 - 00
20-25 - 05
26-35 - 09
36-45 - 01
45-55 - 00
Interpretation:
From above data we can say that there are 5 clients in between 20-25 who have Demat account.
There are 9 clients who comes under the 26-35 age group and 01 client who have Demat account.
7. How many clients are satisfied with service of ritika securities?
Satisfied - 13
Not satisfied - 02
Interpretation:
Only 13 out of 15 clients are satisfied with the service of ritika securities.
2 clients are not satisfied with the services.
08. How many have attended the webinar?
Attended - 48
Not Attended - 02
Interpretation:
From above graph we can say that only 48 client found attending the webinar related to ritika securities and 2
clients were not attended.
FINDINGS
● From the study it was found that the majority of the customers are highly students,who are
surveyed..
● From the study it was found that many of the customers think that the share market will recover
after the lockdown.
● Most of the customers prefer the brokers while investing in the share market.
● Many customers open the account in ritika securities but not invest.
● Many clients are fully aware about the ritika securities and many of them are not aware about it.
SUGGESTIONS
★ From the above analysis of the survey and personal observation of the customer towards the
awareness of the share and the share company ritika securities. Lots of experience gained from the
survey. The observations and suggestions provided by the researcher will help the company to survive
in the market and also improvise their market potential in the competitive.
★ The company should explain the benefits of intraday (buy and sell today) operations certain customers
invest in shares.
★ Many of the customers are not aware of software. This usefulness should be explained to them by giving
demonstrations again and again which is necessary to them for buying and selling the shares and for
watching the market.
