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Customer Lifetime Value: - User Activity and Demographics, and Demonstrating Campaign-Related Actions

Starbucks measures key performance indicators such as customer and employee satisfaction surveys, the number of Starbucks Cardholders and customer complaints, as well as financial metrics like revenue and profit per store/customer, customer retention and acquisition rates, total revenue growth, and customer lifetime value. User data is also analyzed for activity, demographics, and actions related to marketing campaigns.

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32 views

Customer Lifetime Value: - User Activity and Demographics, and Demonstrating Campaign-Related Actions

Starbucks measures key performance indicators such as customer and employee satisfaction surveys, the number of Starbucks Cardholders and customer complaints, as well as financial metrics like revenue and profit per store/customer, customer retention and acquisition rates, total revenue growth, and customer lifetime value. User data is also analyzed for activity, demographics, and actions related to marketing campaigns.

Uploaded by

Dhruv
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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• Online and store surveys to measure customer satisfaction

• Employee satisfaction survey


• Number of Starbucks Cardholders: Customer reactivation, Cross-sell
• Number of customer complaints
• Revenue per store/ per region
• Profit per customer
• Customer retention, acquisition
• Total Revenue & Growth
• Customer lifetime value
• User activity and demographics, and demonstrating campaign-related actions

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