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International Marketing Plan On "RFL Vision Induction Cooker in India"

This document presents an international marketing plan for RFL Vision Induction Cooker in India. It begins with an introduction to RFL as an organization and the objectives of analyzing the current induction cooker market, identifying strengths, weaknesses, opportunities and threats, and creating an entry strategy. It then provides a situation analysis of RFL, the induction cooker market, and main competitors. The document outlines segmentation, entry and marketing strategies including the marketing mix of product, price, place and promotion strategies. It concludes with discussing implementation and control of the marketing plan.

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Mahmud Ahmed
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71 views17 pages

International Marketing Plan On "RFL Vision Induction Cooker in India"

This document presents an international marketing plan for RFL Vision Induction Cooker in India. It begins with an introduction to RFL as an organization and the objectives of analyzing the current induction cooker market, identifying strengths, weaknesses, opportunities and threats, and creating an entry strategy. It then provides a situation analysis of RFL, the induction cooker market, and main competitors. The document outlines segmentation, entry and marketing strategies including the marketing mix of product, price, place and promotion strategies. It concludes with discussing implementation and control of the marketing plan.

Uploaded by

Mahmud Ahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

PRESENTATION

ON
International Marketing Plan on “RFL
Vision Induction Cooker in India”

EM 505: Principle of Marketing


GROUP- 07
Arafat Kabir Tasim (03-18-40-070)
Sharif Mehedi Hasan (03-19-42-005)
Mahmud Ahmed (03-19-42-060)
S.M. Nasrum Islam (03-19-43-011)
Md. Mostafijur Rahman(03-19-44-044)
Introduction

Organization Profile

 Foundry Limited (RFL) started its glorious


journey in 1981 with cast Iron product.

 RFL started marketing of electrical and


electronics product from 2012; Bizli, the
cable brand; Click for Switches, lamp, Fan
etc, VISION, the brand for household
electronic items.
OBJECTIVES

 To analyze the current market situation of


induction cooker.

 Identifying our strength, weakness,


opportunities and threats of the market
based on our analysis.

 Based on our research create a market entry


strategy for the product.
Situation Analysis

“RFL started its journey in 1981, the main


objectives were to ensure pure drinking water and
affordable irrigation instruments for an improved
rural life” (“RFLBD.com: Welcome”, 2018). Today
this company has its large range of products and
achieves the famous brand name which is spread
over the world. RFL electronics is a privately
owned manufacturer company by Pran-RFL
which is one of the largest conglomerates of
Bangladesh.
Situation Analysis

Our product is a brand new entrant in the


market. Even though our product is new in the
market there are companies which produce and
sell similar lines of products. Hence our products
cannot be classified in the intro stage of the
product stage cycle. However there is a massive
potential in the market to grow and if we market
our product in the right we have the ability to
capture a large amount of market share. Our
brand can establish a strong foothold in the
market.
Situation Analysis

Bangladeshi market is a very competitive market


for any product to market. Our main competitors
in the market are Philips, prestige, Bajaj, pigeon
etc. Philips is a universal brand and its induction
cooker is one of their bestselling product in the
market. Prestige is another brand with very good
brand recognition in the market. Keeping in mind
all our competitors are firmly established in order
to penetrate the market we have to market our
product very aggressively.
SWOT Analysis
MARKETING STRATEGIES

Target Household
Market

Professional
MARKETING STRATEGIES

Segmentation strategy
 Geographic segmentation

 Demographic segmentation

 Psychographic segmentation

 Behavioral segmentation
MARKETING STRATEGIES

Market Entry Strategy


 Product Designing
 Hygiene Factor
 Informative Advertisement
 Extensive Promotion
 Providing Discount
 Competitive and Reasonable Price
MARKETING MIX
MARKETING MIX

Product strategy
 Product Categories
 Product Benefits
 Actual Benefits
 Product Design
 Product Quality Features and
Branding
MARKETING MIX

Place and distribution structure


MARKETING MIX

Price strategy
 Market penetration pricing
 Cost pulse pricing
 Segmented pricing
 Product from pricing
 Geographic pricing
 Premium pricing
 Value based pricing
MARKETING MIX

Promotional strategy
 Push strategies
 Pull strategies
 Promotional mediums
 Sales Promotion
 Trade Promotion
 Internet Marketing
 Website
 Social Media Marketing
IMPLEMENTATION AND CONTROL

Implementation and control


 Implementation of recommendations

 Monitoring of action plan

 Formal contingency plan


Thank You 

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