Teleological & Deontological
Theories in Utilitarianism
Utilitarianism means such public services that is
usefulness, standardize styles offering in the open
markets.
Utility means “benefits which taken by the
customers.
It is the law, “Ethical doctrine testing the moral
value of an action by its utility in creating the
greatest happiness of the greatest numbers of
people.
Moral means (decent, proper, honorable, good)
Teleological Theories
in Utilitarianism
Teleological derived from the Greek word Telos
which means to an “end”.
Rightness of actions is determined on the basis of
good consequences they produce.
Actions are justified on teleological theories by
virtue of the end they achieve.
Goodness is fundamental concept which reflects
rightness, obligation or duty in any situation is to
perform the action, that will result in the greatest
possible balance of good over evil.
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Utilitarianism is able to explain why such actions
as lying, for instance:
Breaking promise, stealing, assault…..(Wrong)
Truth telling, promise keeping, respect for
property rights………(Right)
This theory provide a relatively precise & objective
method for moral decision making.
Goodness of consequences can be measured &
compared.
Utilitarianism is attractive matter of individual
choice as well as an issue of public policy.
Deontological Theories
in Utilitarianism
Deontological is a Greek word stand for “Duty”
derived from deon.
Right & duties not because of benefit to ourselves
or others, but because of the nature of these
actions or the rules from which they follow.
For example, bribery is wrong (regardless of the
consequences).
Arguments based on principles such as “Golden
Rule” which appeal to basic notion of human
dignity & respect for others.
7 Rules:
of British Philosopher W. D. Ross
Duties of fidelity: (being faithful)
To keep promises, both explicit (clear) & implicit
(absolute/understood).
Duties if reparation:
To compensate people through good business.
Duties of gratitude: (thankfulness)
Favorable actions for all.
Duties of Justice:
To ensure that goods & services distributed according
to people's merit.
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Duties of beneficence:
To improve the conditions of others.
Duties of improvement:
To improve our own conditions with respect to
virtue & intelligence.
Duties of non maleficence: (non criminal)
To avoid injury to others.