Data Visualization
Story Telling With Data
Shakeel Khan
Confidential and Proprietary
BUSINESS INTELLIGENCE
CERTIFICATE (ECE)
Program Topics
• Data collection
• Data preprocessing
• Data storage
Shakeel Khan • Data queries
• Basic data mining
Adjunct Professor, Business Intelligence • Descriptive data analytics
Emory Continuing Education (ECE) • Data visualization, and results
presentation
Product Management Leader
IoT & Data Analytics Products
Overview
• Data Visualization – Pivotal Part of Presentation
• Golden Rules of Data Visualization
• Basic Charts
• Tools for Data Visualization
Data Visualization
Pivotal Part of Presentation
What is Data Visualization ?
Presentation of data in a pictorial or graphical format
It’s Purpose ...
Visual tool for story telling using data for
effective communication, understanding and analysis
It’s Importance …
Large amount of data in functional and attractive format
Easy to Read
Human brain can easily understand visual vs numbers
Enables Decision Making
Decision makers can identify patterns and trends
Historic Use
Preventable Diseases
Wounds
Other Causes
Florence Nightingale’s famous chart highlighting deaths
from various causes
Historic Use
Dr John Snow’s most influential map (1854) to
understand how cholera was spreading
Current Use
JHU COVID-19 Live Dashboard
Current Use
COVID-19 Visualizer
Current Use
Map with gradient to show worst-affected areas in US
Current Use
Comparison of COVID-19 with other diseases
Current Use
Timeline and Impact of Pandemics
Current Use
Math Behind Social Distancing
Here is how distancing measures can control spread of COVID-19
5 Golden Rules
Creating Data Visualization
Identify Your Purpose
Increase
Public Health awareness
Public safety
Decrease
Mortality rate
Health risk
Know Your Data
Headlines
Spot Mistakes
Avoid (and recognize) bias
Basic Math
Know Your Audience
Organization Leaders
Managers
Policy Makers
General Public
Align Your Content to Purpose and Audience
Matrices
Charts
Geo-spatial
Statistics
Infographics
Structure Your Story
Themes
Hierarchy
Take Away
Call to Action
Basic Charts
Most used chart types
Easy to Understand Charts
Pie chart Area Chart
Bar chart Scatter Plot
Line Chart Bubble Chart
Pie chart
Show proportions and percentages between categories, by
dividing a circle into proportional segments
Bar chart
Show discrete, numerical comparisons across categories
Line chart
Display quantitative values over a continuous interval
or time period
Area chart
Line graph with the area below the line filled in with
a certain color
Scatter Plot
Display values from two variables
Bubble chart
Multi-variable graph that is a cross between
a Scatterplot and a Proportional Area Chart
Tools for Data Visualization
Self Service BI
Commonly Used Tools
MS Excel
Power BI
Tableau
Qlik
D3
High Chart
Using MS Excel
Using Power BI
Resources
http://datavizcatalogue.com/index.html
http://www.vizhealth.org
https://www.visualcapitalist.com
https://www.covidvisualizer.com
Excel
https://support.office.com/en-us/article/tables-charts-da893558-3b39-4e50-
af08-d05c50e0a8f7?ui=en-US&rs=en-US&ad=US
Power BI
https://docs.microsoft.com/en-us/power-bi/guided-learning/
Thank You
&
Stay Safe !!
