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Media and Information Language

The document discusses various media languages used in communication. It describes technical, symbolic, and written codes that media professionals use to convey meaning. Technical codes refer to camera techniques like shots, angles, and movements. Symbolic codes represent deeper meanings through objects and settings. Written codes involve language style and layout. The document also covers genres, conventions, and video treatments for organizing media messages.

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Jhoanne Cruz
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2K views32 pages

Media and Information Language

The document discusses various media languages used in communication. It describes technical, symbolic, and written codes that media professionals use to convey meaning. Technical codes refer to camera techniques like shots, angles, and movements. Symbolic codes represent deeper meanings through objects and settings. Written codes involve language style and layout. The document also covers genres, conventions, and video treatments for organizing media messages.

Uploaded by

Jhoanne Cruz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MEDIA AND

INFORMATION
LANGUAGES
MS. JOANNE CRUZ
LANGUAGE
It pertains to the technical and
symbolic ingredients or codes
and conventions that media
and information professionals
may select and use in an
effort to communicate ideas,
information and knowledge.

This Photo by Unknown Author is licensed under CC BY-SA-NC


MEDIA LANGUAGES
These are codes, conventions, formats,
symbols and narrative structures that
indicate the meaning of media messages to
an audience.

This Photo by Unknown Author is licensed under CC BY


GENRE
GENRE
• comes from the French word meaning 'type' or
'class‘
• can be recognized by its common set of
distinguishing features (codes and
conventions)
• Media genres appear within a medium (film,
television) such as the "horror" film or the
television "situation comedy".
CODES
are systems of
signs, which
create meaning

This Photo by Unknown Author is licensed under CC BY-SA


Types of Code

Technical Symbolic Written


TECHNICAL CODES
• ways in which equipment is used to tell the
story (camera techniques, framing, depth
of fields, lighting and exposure, etc.)
TECHNICAL CODES AND CAMERA TECHNIQUES
BASIC CAMERA CAMERA ANGLES ADVANCE
SHOTS CAMERA SHOTS

Extreme Wide Shot Eye-level Two Shot

Wide Shot High Angle Cut Away

Medium Shot Low Angle Over the Shoulder

Medium Close-up Bird’s Eye view Point of View

Close-up Worm’s Eye view Selective Focus

Extreme Close-up Slanted (Canted) Arc Shot


CAMERA MOVEMENTS- STORYTELLING WITH
CINEMATOGRAPHY

LINK:
https://youtu.be/J9APrV5c
YnE
This Photo by Unknown Author is licensed under CC BY-SA
LIGHTING WITH ZACH KING

LINK:
https://youtu.be/6W70YkN
jFKY
SYMBOLIC CODES
show what is beneath the surface of what
we see (objects, setting, body language,
clothing, color, etc. )
SYMBOLISM IN FILMS

https://www.youtube.com/
watch?v=WhijmmePlU8
WRITTEN CODES
use of language style and textual layout
(headlines, captions, speech bubbles,
language style, etc. )
CONVENTIONS
In the media context, refers to a standard or
norm that acts as a rule governing behavior.
CONVENTIONS AND ICONOGRAPHY OF ACTION FILM

https://www.youtube.com/watch?v=HuxNc
pC9a0A&list=PLvqJQ
CINEMALAYA 2016
VIDEO
TREATMENT
VIDEO TREATMENT
• consists of a written condensation of a proposed film
or TV dramatic production
• covers the basic ideas and issues of the production as
well as the main characters, locations, and story
angles
EXAMPLE OF VIDEO TREATMENT(MCDONALD TV
COMMERCIAL) BY JOHN MASTROMONCO
“Chain Reaction” is all about how one simple moment can
spark a continuous, natural series of events. When we open
the spot, we’re mid-stride, a woman on her way to work as
she crosses the street. It’s morning, it’s a nice day—we’re
right in stride with her. A simple camera move or cut reveals
to us what she sees—in the stopped car she passes at the red
light, the passenger is eating an Egg McMuffin. For just a
moment, we move in slowly—now we see the Egg McMuffin
in its wrapper, familiar golden arches unmistakable.
Now we know it’s morning. Then when we cut back to the
woman, she’s at a subway platform, enjoying her Egg
McMuffin as the subway pulls into the station. So with a few
simple shots—we’ve started our Chain Reaction. From there,
our job is to let our continuing series of vignettes unfold as
effortlessly and as simply as that. As the subway pulls into
the station, we see a teenager who is inside, he sees the
woman eating, enjoying her Egg McMuffin. When we cut
back to the teenager, we’ve shifted time and place again with
minimal intrusion. Our teenager’s now stepping off the
elevator inside a large, modern building—and he’s enjoying
his Egg McMuffin.
Cut to well-dressed businessman who sees the teenager
steeping off the elevator. When we next see him
(businessman) he is sitting in a beautiful European garden on
a bench, eating an Egg McMuffin. In turn, the gardener
notices the businessman then—chain reaction. The next time
we see the gardener he’s selling fresh flowers with one hand,
holding an Egg McMuffin in the other. And so it goes.
STORYBOARD
STORYBOARD
• A storyboard is a graphic representation of how your
video will unfold, shot by shot.
• Think of it as sort of a comic book version of your
script.
This Photo by Unknown Author is licensed under CC BY-SA
EXAMPLE OF VIDEO PROJECTS:
• Digital Storytelling • Documentary
• Public Service • Infomercial
Announcement • Music Video
• Audio-Visual • Short Film
Presentation • Vlog
• Parody Video
• Advertisement
THANK YOU!

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