ISET Nabeul 2020-2021
Data Science Applications in
Travel & Transport
Presented by :
Abdelbacet Bourounia
Plan
1 . Data Science Definition
2 . Data Science Workflow
3 . Data Science Applications
4 . Example 1 :UPS
5 . Example 2 : Moovit
6 . Closing
8 . Conclusion
Data Science
Definition:
Data science is the field of study that combines :
- domain expertise
- programming skills
- knowledge of mathematics and statistics
to extract meaningful insights from data
in order to solve a problem .
Data Science Workflow
Data Data Data Data
Deployment
Collection Cleaning Exploration Modelling
Delete useless
Databases Automated
data .
Excel , CSV Files scripts Web App
Filling empties Supervised learning
Social Media Manually Mobile App
Replacing data Un-supervised learning
Web Scraping Embeded
with meaningful Reinforcment learning
Elctronic Sensor systems
values
IOT
How Data Science Helps In
Travel & Transport Fields
Up-Selling and Cross-Selling
- UP-Selling
-> Suggest personalized offer when the client start searching
* When client search for a travel destiny airlines suggest their matching offers
-Cross-Selling
-> A company A can suggest offers from their partners that helps their customers
* Airlines suggest train and taxi services .
Safer Travel
- Today’s planes, trains and automobiles are equipped with a wide array of sensors
- These provide control centers with a continuous stream of real-time data on every aspect of the journey
- With this information in hand, transportation data scientists are creating complex algorithms to predict
problems and, even better, prevent them.
Identifying Most Valuable Customers
- Identifying most valuable customers
- combining this historical information with real-time analytics
- anticipate what MVCs will likely want in the future.
- It costs far more to acquire a new customer than it does to retain an old one.
Examples of Applications that
use
Data Science
UPS : Optimizing packages routing
- Preview bottlenecks caused by bad weather or during rush hours
- Suggest alternatives roads
UPS : Optimizing packages routing
- It suggests decisions that serve customer satisfaction
Moovit : Crowdsourced maps
- Create maps from users contributions :
- Smartphone
- Cars sensors ,,,
Moovit : Crowdsourced maps
- Provide data for smart cities :
* parkings
* tranport plans ,
* infrastructure decisions
ISET Nabeul 2020-2021
Conclusion
- Big Data exist !
- Artificiel intelligence power
- BUT we should use it in a good way
ISET Nabeul 2020-2021
Learning Ressources
Data Science Certificate:
https://www.coursera.org/professional-certificate
s/ibm-data-science
160 Data science solved & explained projects :
https://morioh.com/p/51552a83b75e
Data Science Road Map:
https://www.kaggle.com/getting-started/148810