KARACHI
CIRCULAR
RAILWAY
PRESENTED BY:
BILAL SAEED 20181– 23595
BREIF INTRODUCTION
History Revival
Encroachments Route
LINES
Main line Loop line Malir line
Karachi City Depot Hill Malir Colony
Karachi Cantonment Karachi University Malir Cantonment
Chanesar Urdu College
Karsaz Gilani
Drigh Road > Loop line Liaquatabad
Drigh Colony Nazimambad
Jinnah International Airport North Nazimabad
Malir > Malir line Orangi
Landhi Junction Manghopir
Jummah Goth Site
Bin Qasim Port Shah Abdul Latif
Gaddar Baldia
Dabheji Lyari
Wazir Mansion
Karachi Port Trust Halt
INDUSTRY OBJECTIVES &
KEY ISSUES
In the absence of a good, convenient and efficient public transport system in urban areas, there has
been an increasing trend towards more and more ownership and utilization of personalized motor
vehicles to commute which is not more energy intensive and polluting, but also more expensive to the
economy
Types of vehicle Number Percentage
Mini-buses 15,807 (8,773 in 1998) 0.60%
Buses 6,506 (14,854 in 1998) 0.25%
Taxi 47,165 (13,613 in 1998) 1.80%
Rickshaw 105,684 (23,337 in 1998) 4.04%
Motorcycles 1,296,481 49.59%
Cars 998,920 38.21%
Others 144,017 5.51%
Total* 2,614,580 100.00%
AS IS STRATEGY CURVE
Karachi transport sector
Buses Private Conveyance Careem/Uber/Bikea Airlift/SWVL
12
10
8
Customer experience
0
T r af f i c j am s P r i ce t r avel t i m e S peed Con ven i en ce F r equen cy S er vi ce Di gi t i zat i o n capaci t y
Rel ai bi l i t y
Value factors
PMS MAP
Uber, Careem, Airlift, SWVL,
Pioneers Karachi Circular Railway
Bykea
Uber, Careem, Airlift, SWVL,
Radio cabs (such as: metrocab,
Migrators Bykea, Radio cabs
whitecab)
Conventional transport services Conventional transport services
Settlers (such as: buses, yellow cabs, (such as: minibuses, yellow cabs,
rickshaw and private conveyance) rickshaw and private conveyance)
Today Tomorrow
THE SIX PATHWAYS
Looking Across Substitute Industries
By eliminating the conventional ticketing system, KCR will introduce state of the art
ticket less travelling
If we compare KCR with IT industry, then KCR must provide free Wi-Fi hotspot
services in its train so that passenger can utilize their time during traveling
THE SIX PATHWAYS
Across Strategic Groups Within Industries
KCR Combines the benefits of Other transport industries of Karachi
Lowest price (as low as bus fare)
Convenience in booking (as ride hailing services)
Eliminated the issues of parking (a big issue for private conveyance)
THE SIX PATHWAYS
Looking Across the Chain of Buyers
In this case of transportation, the influencer, purchaser and user are same.
The other influencer can government as this is a government project.
The celebrities who will use this mass transit system can also motivate people to use
this public transport.
THE SIX PATHWAYS
Looking Across Complementary Product and Service Offerings
KCR will offer international standard train stations for travelers to wait till the train
arrives
THE SIX PATHWAYS
Looking Across Functional or Emotional Appeal to Buyers
Special traveling arrangements for elderly and disable persons.
Separate department of lost and found items on each station
Patriotism
THE SIX PATHWAYS
Looking Across Time
Since Karachi is densely populated and around 24.2 millions trips are generated
each day so the is a massive requirement of safe, reliable and affordable traveling
medium.
BUYER UTILITY MAP
6 Stages of Buyer Experience Cycle
Purchase Delivery Use Supplements Maintenance Disposal
Day to day need for
Customer large number of trips in
customers, as it can handle
Productivity each day
700,000 people / day
System for
Simplicity purchasing
6
ticket
Utilit
y The service would
Lever Convenience be convenience due
s to no traffic
Risk
Infrastructure for
Fun and Image
recreational shops
Less pollution in
Environmental
roads if mass transit
Friendliness
use KCR
NON CUSTOMERS
Unexplored
Refusing
Soon to be
Current
Market
NON CUSTOMERS
Soon To Be:
lower class/upper lower class travelers who want a cheaper alternate for their day to day travel
Refusing:
middle class travelers who prefer Careem/Uber due to their privacy and getting ride right at their doorstep
Unexplored:
Upper class travelers who have their own cars and do not prefer public transport
TO BE STRATEGY
KARACHI TRANSPORT SYSTEM
Buses Private Conveyance Careem/Uber/Bikea Airlift/SWVL KCR
12
10
8
Customer Experience
0
T r af f i c j am s P r i ce t r avel t i m e S peed Conv eni ence F r eq uency S er vi ce Di gi t i zat i on capaci t y P unt u al
Rel ai bi l i t y t r anspo r t
Value Factor
ELIMINATE REDUCE RAISE CREATE – ERRC
REDUC
E
ELIMINATE Cars & Traffic on roads Cost of travelling
Time to reach from one
Mafia for buses
place to other
E
CREAT
Mass transit public transport Create a environemental friendly
transportation system
RAISE
A proper infrastructure for
transport
REFERNCES
Exploring Karachi’s transport system problems. A diversity of stakeholder
perspectives (Mansoor Raza) http://pubs.iied.org/10773IIED
http://www.kutckcr.com/silentfeature.html
Urban Transport and Sustainable Transport Strategies: A Case Study of Karachi,
Pakistan (Intikhab Ahmed Qureshi, LU Huapu) (2007)
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.529.8532&rep=rep1&t
ype=pdf#:~:text=Karachi%20is%20the%20only%20mega,transport%20for%20th
e%20urban%20poor
.
Towards An Inclusive Public Transport System In Pakistan (Muhammad Adeel,
Anthony G.O Yeh and Zhang Feng)( 2014 (ICTPUM14),)
THANKYOU
Any Question?
