Target Analysis
Lydia Harris
Southern New Hampshire University
MKT 265 Final Project II
(Target logo- Google Play Store)
Overview of Brand and Marketing
Campaign
(Target YouTube, 2019)
(Target Facebook, 2019)
(Target, 2019)
Target’s Digital Strategies
(Target Facebook, 2019) (Target Twitter, 2019)
(Pinterest logo- wblibarary.com; Facebook logo- Facebook Brand; Instagram logo- Pinterest; Twitter logo- Metric Metal; YouTube logo- YouTube; Target logo- Google Play Store)
Target Digital Campaign- TV
Advertisements
* Expand Target audience to * Use Bullseye, the Target
males and younger people dog, and influencers from
* Create funny, playful the YouTube videos
commercials like the * Create a series of ads &
YouTube videos keep adding on
(Target YouTube, 2019) (Corporate Target, 2018) (Target YouTube, 2019)
Target Digital Campaign- Social Media
& Online
* Lenses * Hashtags
* Series * #MyTargetEssentials
* Unseen footage * Influencers interacting
* BTS with consumers
(Snapchat logo- USA Today, 2019; Twitter logo- Metric Metal)
Target Digital Campaign- Social Media
& Online (con’t)
* Consumers share what * Share more videos on
they purchase other social media
* Link items in pictures to platforms
buy * Create new subsection
videos
(Instagram logo- Pinterest; YouTube logo- YouTube)
Target Digital Campaign- Mobile
* Promoted tweets and
ads
* Upgrade Target app
* Polls customers can
take
* Customized
experience
* Seamless transitions
from other platforms
(Corporate Target, 2015) (New York Times, 2015)
Target Digital Campaign- Goals
* Increased interactions on * Increased amount of
the hashtags on each males and younger
platform people shopping at
Target
(Vunela Magazine, 2017)
Marketing Research
* Focus groups
* Website visitor research
* Correlation research
(Naylor, 2016)
(Hinge Marketing, 2018)
Legal and Ethical Concerns
* Endorsement must reflect
endorser’s honest opinion
* Must not make illegal
claims
* Must disclose
(FTC Twitter, 2019)
endorsement if it affects
how people view product
* Contracts may need to be
drawn up
(Your Dictionary, 2019)
References
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* account, F. T. C. V. (2019, December 17). FTC (@FTC). Retrieved from https://twitter.com/ftc.
* account, T. V. (2019, November 17). Target (@Target). Retrieved from https://twitter.com/Target.
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* "f" Logo. (n.d.). Retrieved from https://en.facebookbrand.com/facebookapp/assets/f-logo.
* Harr, E. (2019, May 31). B2B Marketing Research: What You Need to Know. Retrieved from https://hingemarketing.com/blog/story/b2b-marketing-research-what-you-need-to-know.
* McEwen, M. (2017, March 23). 8 Things You Must Do to Achieve Your Greatest Goals. Retrieved from https://magazine.vunela.com/8-things-you-must-do-to-achieve-your-greatest-goals-d12e3b69753e .
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* Target.com's Green Monday Sale Is Back With Major Offers on Apparel, Home, Toys and More. (n.d.). Retrieved from https://corporate.target.com/article/2018/12/green-monday.
* The FTC's Endorsement Guides: What People Are Asking. (2019, May 15). Retrieved from https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking.
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