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Models of Development Communication

The document describes three models for communication planning: 1. The ACADA model has 8 steps including situation assessment, problem analysis, determining behaviors to address, audience and channel analysis, objectives, strategies, and evaluation plans. 2. The P-Process model has 5 steps: analysis of situation/audiences, strategic design with objectives and channels, message development, implementation and monitoring, and evaluation. 3. The SBCC model examines individual and social factors to identify tipping points for change. It uses advocacy, social mobilization, and behavior change communication and follows a 5 step C-Planning process.

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Aniqa Felangie
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1K views

Models of Development Communication

The document describes three models for communication planning: 1. The ACADA model has 8 steps including situation assessment, problem analysis, determining behaviors to address, audience and channel analysis, objectives, strategies, and evaluation plans. 2. The P-Process model has 5 steps: analysis of situation/audiences, strategic design with objectives and channels, message development, implementation and monitoring, and evaluation. 3. The SBCC model examines individual and social factors to identify tipping points for change. It uses advocacy, social mobilization, and behavior change communication and follows a 5 step C-Planning process.

Uploaded by

Aniqa Felangie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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C4D Models

Assessment, Communication Analysis, Design, Action (ACADA) Model (UNICEF, 2008)


ACADA...
ACADA has 8 steps: 1. Situation assessment;
2. Problem analysis and formulation;
3. Determination of problem behaviour(s) to address;
4. Behaviour, participant and channels/media analysis;
5. SMART communication objectives;
6. Develop strategies, activities and monitoring and evaluation indicators;
7. Develop plans for message and material development and dissemination;
8. Develop training plan; 9. Put together the communication plan.
P-Process
P-Process The Johns Hopkins Bloomberg School of Public Health/Center for
Communication Program (CCP) and its partners in the USAID supported Population
Communication Services (PCS) project developed the P-Process as a tool for
planning strategic evidence-based communication programs.
P-process....

Their model has five steps, which process is illustrated in the diagram below: 1.
Analysis of the situation and of the audience/communication, including participants,
behavioural and communication channels; 2. Strategic design, including
communication objectives, channel choice, implementation and monitoring and
evaluation; 3. Development and pre-testing of the messages; 4. Implementation and
monitoring, including capacity building of the participants; 5. Evaluation and
replanning to reach the communication objectives.
C-Planning
Social and Behavior Change Communication (SBCC)..  the systematic application of interactive, theory‐
based, and research‐driven communication processes and strategies to address tipping
points for change at the individual, community, and social levels. A tipping point refers to the dynamics of social 
change, where trends rapidly  evolve into permanent changes.
SBCC has Three Characteristics:
1. SBCC is a process: a. It is interactive, researched, planned, and strategic. B.
It aims to change social conditions and individual behaviors. 
2. SBCC applies a comprehensive, socio­ecological model to identify effective  tipping
points for change by examining:  a. individual knowledge, motivation, and other behavior 
change communication concepts  b. social, cultural, and gender norms, skills, physical and economic
access, and legislation that contribute to an  enabling environment 
3. SBCC uses three key strategies: a. advocacy:: to raise resources as well as political and social leadership 
commitment to development actions b. social mobilization—for wider participation, coalition building, and 
ownership, including community mobilization c. behavior change communication—
for changes in knowledge, attitudes,  and practices among specific audiences 
C-Planning continues...
The SBCC process includes five steps shown in the C‐Planning graphic::
Strategic C4D Planning Model (UNICEF)
Five Steps of the Strategic C4D Planning Model (UNICEF).

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