PROJECT WE LIKE

MANISHA MADAAN
HPGD/JL19/0751
 NEWS
WIRE
WE WE STRATEGIES ON HOW TO
CHOOSE A BRAND NAME
TUBE LOUNGE
SELF MOTIVATION – MEANING
AND TYPES

WHAT IS A MECHANISTIC
ORGANIZATION?

GOAL SETTING WHATSAPP MAY ALLOW SINGLE

Mr. Robin Banerjee-Managing ACCOUNT SIGN-IN ON MULTIPLE
Director-Caprihans India Ltd. DEVICES
DECISION
WHAT IS AN INFORMAL
MAKING ORGANIZATION?
Mr. Vishwas Patel -CEO,
EMPLOYEE CCAvenue 7 KEY LEADERSHIP WORDS YOUR
ENGAGEMENT TEAM NEEDS TO HEAR YOU SAY
RIGHT NOW
BUILDING A Mr. Javed Akhtar -CEO,
STRATEGY DEFINITION – WHAT IS
WINING RESUME Travel Port STRATEGY?
TIME
HOW TO IMPROVE YOUR BRAND
MANAGEMENT REPUTATION AFTER A CRISIS

WHAT IS A SALES CHART? TYPES,

CONTENT AND TIPS

7 STEP PROCESS OF ACTION

RESEARCH
WE TUBE
5 TOPICS
 GOAL SETTING
A GOAL IS A DESIRED RESULT A PERSON OR AN
ORGANIZATION ENVISIONS, PLANS AND COMMITS
TO ACHIEVE
ACCORDING TO ALBERT EINSTEIN : ATTACH
YOURSELF TO A GOAL AND NOT TO A PERSON
AL SETTING – PERSONAL BENEFITS
OR SITUATION.
• SHIFTS EMPHASIS FROM JUDGMENT OF PERSONALITY
TO QUALITY AND PERFORMANCE.
• HELPS IN MEASUREMENT OF ACHIEVEMENT.
• KNOWING EXPECTATIONS BEFORE HAND.
• JOB SATISFACTION.
• PROVIDE DIRECTION, DESTINATION AND
MILESTONES.
• SETTING STANDARDS.
L SETTING – ORGANIZATIONAL BENEFITS
E ORIENTATION RATHER THAN PAST FAILURES.
R PLANNING.
TO DELEGATION.
CLARIFICATION SPECIALLY IN SUBJECTIVE AREAS.
R COMMUNICATION.
ILITY ASSESSMENT.
ITMENT TO OBJECTIVE AND RESULTS.
ITMENT TO ORGANIZATION GOALS DUE TO PARTICIPATION.

OALS VS. OBJECTIVES

• GOALS – ORGANIZATION GOALS PROVIDE
FRAMEWORK AND GUIDELINES FOR DEPARTMENTS.
• OBJECTIVES- MORE SPECIFIC (PARTS OF ACHIEVING
GOALS)
E HIERARCHY OF GOALS SMARTER
•
GOALS
SPECIFIC SPECIFICS ARE THE
FUEL IN THE ENGINE OF
YOUR GOALS
• MEASURABLE YOUR GOALS
SHOULD HAVE A DEEP
MEANING TO ACHIEVE THEM
• ACHIEVABLE PICK GOALS
THAT YOU CAN ACHIEVE IN
THE SHORT TERM
• RELEVANT SET GOALS THAT
ARE RELEVANT AND INLINE
WITH WHAT YOU TRULY
WANT OUT OF LIFE.
GENERATING GOALS • TIMELY SET AN EXACT DATE
ON WHEN YOU PLAN TO
MEET TO DISCUSS GOALS ACHIEVE THESE GOALS
ESTABLISH COMBINED GOALS • EFFECTIVE GOALS SHOULD
MONITOR THE PROCESS BE EFFECTIVE. BY
JOINT AGREEMENT EVALUATING YOUR GOALS
 DECISION MAKING
THE ACTION OR PROCESS OF MAKING
IMPORTANT DECISIONS.
"THE SYSTEM ENCOURAGES WORKERS'
PARTICIPATION IN CORPORATE DECISION-
MAKING"
MITTING YOURSELF TO DECIDE.
OCESS OF EVALUATING AVAILABLE CHOICES IN THE GIVEN IS
G THE UNCERTAINTY AND DOUBTS FROM THE AVAILABLE CHO
VE AT THE PERFORMABLE SOLUTION.

O ACTION” IS ALSO A DECISION”

E PROCESS OF DECISION MAKING
• AUTHORITY
• RESOURCES
• SKILLS

DECISION MAKING
• STYLES
ALL BY ME
• SOME BY YOU
• MORE BY YOU
• RESERVED INVOLVEMENT
• CONSULTING MODE
• RESPONSIBILTY MODE
• SHARING RESPONSIBILTY
DECISION MAKING PROCESS
 EMPLOYEE
ENGAGEMENT
• PASSION COMMITMENT AND EFFORTS TOGETHER PUT
INTO THE WORK BY THE EMPLOYEES.
• BUSINESS MANAGEMENT CONCEPT.
• CONCEPTUALIZED BY WILLIAM KAHN- 1980
• INVOLVEMENT & ENTHUSIASM ABOUT WORK.
• EMPLOYEE ENGAGEMENT EXISTS WHEN THE
EMPLOYEE FEELS ATTACHED TO WORK AS

 PHYSICALLY
 INTELLECTUALLY
 EMOTIONALLY
DOES EMPLOYEE ENGAGEMENT MATTERS
• ENGAGED EMPLOYEES PUT MORE EFFORTS FOR THE
COMPANY SUCCESS.

• ENGAGED EMPLOYEES ARE SATISFIED WITH THEIR

WORK.

• COMMITTED TO CUSTOMER SATISFACTION.

• THEY CAN PERFORM BETTER THAN LESS ENGAGED

EMPLOYEES.

• THEY ARE ALWAYS MORE INNOVATIVE AND RESULT

ORIENTED.
S ROLE IN EMPLOYEE ENGAGEMENT
AKE EMPLOYEE FEEL SATISFIED AND COMFORTABLE.
MOTIVATE THEM FOR WORK.
THEM RESPONSIBILITIES TO PROVE THEIR ABILITIES.

E 3 MAIN ENGAGEMENT DRIVERS

GHT EMPLOYEES IN THE RIGHT JOBS.
CEPTIONAL LEADERSHIP
GANIZATIONAL SYSTEM & STRATEGIES

POSITIVE IMPACT
LOYALTY
INITIATED BY TOP MANAGEMENT
ORS ENHANCING EMPLOYEE ENGAGEMENT

L OPPORTUNITIES
TH AND SAFETY MEASURES FOR THEM.
LY PERFORMANCE APPRAISAL
ATISFACTION
MUNICATION & CO-OPERATION
VATING THEM FOR EFFECTIVE WORK LIFE BALANCE.
OUS INDOOR AND OUTDOOR ACTIVITIES
BUILDING A WINNING RESUM
RESUME IS PERSONAL AND PROFESSIONAL
PROFILE OF AN INDIVIDUAL WHICH IS
DOCUMENTED
PURPOSE ON PAPER.
• PROVIDE A SUMMARY OF YOUR SKILLS, ABILITIES AND
ACCOMPLISHMENTS.

HOW IMPORTANT
• ADVERTISEMENT MEDIUM TO PROMOTE YOU
RESUME
KS AS VISITING IS ?
CARD
T OPPORTUNITIES
MOTION
ES YOU TO BE IN TEAM OF POTENTIAL CANDIDATES
AS MAGNET
 THE COMMON MISTAKES
• RESUME SHOULD BE ORIGINAL.
• NO COVER LETTER & NO SIGNATURE
• GRAMMATICAL ERRORS / SPELLING MISTAKES.
• LOTS OF INFORMATION AND NO INSPIRATION.
• PEOPLE DON’T INVEST TIME TO PREPARE/UPDATE
THEIR RESUME.

BASIC FORMATS
• STATE THE CLEAR OBJECTIVE.
• STATE –WHY YOU ARE THE BEST FIT FOR THE JOB.
• OVER VIEW- BE RELEVANT.

BASIC ETIQUETTES
• BE RELEVANT.
• ADD COVER LETTER.
• PROPER SIGNATURE.
 CREATIVE IDEAS TO MAKE
•WINNING RESUME
CUSTOMIZE RESUME
• MATCH YOUR SKILLS ALONG WITH RECRUITERS
REQUIRED SKILLS.
• EMPHASIS ON HOW YOU ARE SUITABLE TO THE
POSITION.
• STATE YOUR VISION STATEMENT FOR THE JOB
• ADD TESTIMONIALS IN YOUR RESUME
• HIGHLIGHT YOUR ACHIEVEMENTS AND FAILURE.
UNTOLD STORY OR SECRET
• FIRST FEW LINES OF RESUME ACT AS A FIRST
BIASNESSYOU.
IMPRESSION TOWARDS OR LEADING THE INTERVIEW
 TIME MANAGEMENT
INTRODUCTION
TIME MANAGEMENT” IS THE PROCESS OF
ORGANIZING AND PLANNING HOW TO
DIVIDE YOUR TIME BETWEEN SPECIFIC
ACTIVITIES
• AN INDIVIDUAL CAN EXERCISE OVER A SERIES OF
EVENTS IS DEFINE A TIME.
• TIME MANAGEMENT IS NOTHING BUT MANAGING SELF.
• TIME CAN NOT BE MANIPULATED.
• ONE CANNOT CONTROL TIME AS ONE CAN CONTROL
OTHER RESOURCES.
• TIME CAN NOT BE REPLACED OR RECREATED.
UNDERSTANDING TIME
MANAGEMENT
• SETTING PRIORITIES AND TAKING CHARGES.

• CHANGING THE ACTIVITIES THAT CAUSE WASTE OF

TIME.

• ADOPT THE HABITS AND METHODS TO MAKE

MAXIMUM USE OF TIME.

• ONE CAN CONTROL OF TIME, STRESS AND ENERGY

LEVELS.

• CAN MAINTAIN BALANCE BETWEEN WORK AND

PERSONAL LIFE.
ISADVANTAGES OF TIME MANAGEMENT:
• MISSED DEADLINES.
• INEFFICIENT WORK FLOW.
• POOR WORK QUALITY.
• A POOR PROFESSIONAL REPUTATION AND A STALLED
CAREER.
• HIGHER STRESS LEVELS.
NEFITS OF TIME MANAGEMENT
• GREATER PRODUCTIVITY AND
EFFICIENCY.
• A BETTER PROFESSIONAL REPUTATION.
• LESS STRESS.
• INCREASED OPPORTUNITIES
• GREATER OPPORTUNITIES TO ACHIEVE
IMPORTANT LIFE AND CAREER GOALS.
FECTIVE TIME MANAGEMENT
• GOAL SETTING/CLEARLY
ARTICULATE GOALS
• DEFINING PRIORITIES
• SCHEDULING ACTIVITIES
• ACTION PLAN WITH FOLLOW UP
WE LOUGE
3 TOPICS
 MR. ROBIN BANERJEE
MANAGING DIRECTOR-CAPRIHANS INDIA
LTD.

BOUT MR. ROBIN BANERJEE

• MANAGING DIRECTOR AT CAPRIHANS LTD. WITH 28
YEARS OF EXPERIENCE.
• HE BELIEVES IN FOCUSING ON THE NEGATIVE AREAS.
• FOCUSES ON INTERPERSONAL SKILLS AND
COMMUNICATION.
• HE HAS BEEN KNOWN FOR THE TURNING AROUND THE
PERFORMANCE OF THE ORGANIZATION.
• STRESSED ON ENHANCING EMOTIONAL QUOTIENT
ALONG WITH THE I.Q.
DILIGENCE’ IS THE SECRET
TO SUCCESS.

“FOR EVERY SUCCESS THERE ARE

ROBIN’S JOURNEY WITH CAPRIHANS
• SINCE THE ORGANIZATION WAS RUNNING IN LOSSES HE
FOCUSED TO FIND THE INDIVIDUAL PERFORMANCE OF
THE PRODUCT.
• FOCUSED ON THE RIGHT PRODUCT MIX
• THE ORGANIZATION ADDS VALUE BY ON TIME
DELIVERY & ADOPTED JUSTIN TIME PROCESS.
• INVESTMENT IN TECHNOLOGY TO ADD VALUE FOR THE
ORGANIZATION.
• FUTURE PLAN TO REDUCE COST TO COMPETE WITH THE
UNORGANIZED SECTOR.
• HE BELIEVES
JOURNEY IN FAIR
WITH COMPENSATION
MITTAL AND
INDUSTRIES
FAVOURABLE WORK ENVIRONMENT FOR THE
• EMPLOYEE.
HE JOINED AS THE MANAGING DIRECTOR OF MITTAL
INDUSTRIES HANDLING OPERATIONS IN
GERMANY.
• HE FACED SO MANY CHALLENGES AS HE DON'T HAVE
ANY KNOWLEDGE ABOUT THE PRODUCTS &
OPERATIONS.
HOWEVER, HE FOCUSED ON
• THE BASICS OF MANAGEMENT SKILLS- REDUCTION OF
COSTS TO YIELD PROFIT.
• FOCUSED ON CUSTOMER SATISFACTION BY ON TIME
DELIVERY.
 MR. VISHWAS PATEL
CEO, CCAVENUE
ABOUT MR. VISHWAS
• HE IS AN ENTREPRENEUR IN MULTIPLE FIELDS FROM
REAL ESTATE, LEGAL, INTERNET AS WELL AS INTO
FASHION.
• CURRENTLY THE CEO OF AVENUES INDIA, HE HAS
ACHIEVED VARIOUS MILESTONES IN LIFE
• MR. PATEL HAS A VERY CLEAR VISION IN MAKING
CCAVENUE A GLOBAL ORGANIZATION THROUGH HIS
EFFECTIVE LEADERSHIP.
IGHTS OF HIS JOURNEY AS AN ENTREPRENEUR
• CONSTRUCTIONS /
REAL ESTATE:
• LAW
• FASHION
• IT SECTOR
ABOUT AVENUE
• CCAVENUE-FOUNDED IN 2001
• AVENUES IS SOUTH ASIA'S LARGEST PAYMENT
GATEWAY SOLUTION COMPANY.
• NO.1 SERVICE PROVIDER FOR E-COMMERCE.
• OFFER WIDEST RANGE OF PAYMENTS.
• POWER MORE THAN 85% OF THE E-COMMERCE
MERCHANTS.
KEY LEARNING
• HAVE POSITIVE MINDSET AND DON’T BE AFRAID OF
FAILURE
• ALWAYS HAVE SHORT-TERM AND LONG-TERM GOALS
• CONSTANT INNOVATION AND DIFFERENTIATION FROM
COMPETITORS LED TO THE GROWTH CCAVENUE
• ENTREPRENEURSHIP HAS CONTRIBUTED TO POSITIVE
PERSONAL LIFE
 MR. JAVED
AKHTAR
CEO, TRAVEL PORT
ABOUT MR. JAVED
• MR. JAVED INTRODUCED REWARD PORT .
• SERIAL ENTREPRENEUR WITH PENCHANT FOR
MARKETING SERVICES.
• AT REWARD PORT, HE COMBINES SOUND TECHNOLOGY
WITH GREAT INNOVATION.
• ADDED GLAMOUR TO THE SALESPERSON & CHANGED
THE“IDEA IS USELESS WITHOUT EXECUTION.” - JAVED A
PERCEPTION.
• HE BELIEVES IN EARLY FAILURES THAT KEEPS A
ABOUT TRAVEL PORT
• BEING ADAPTIVE & INNOVATIVE ARE THE SECRET TO
HIS SUCCESS AT TRAVEL PORT.
• HE BELIEVES IN REINVENTING STRATEGY TO SUSTAIN
THE BUSINESS.
• HE MADE DIVISIONS IN THE BUSINESS AND FOCUSED
HIS DIRECTIONS ACCORDINGLY.
• HE IS PASSIONATE ABOUT ADAPTIVE, CREATIVE &
INNOVATIVE.
• MAJOR FOCUS WAS PROVIDED TO THE CORPORATE
SECTION
REWARD
. WHERE REWARD PORT WAS INTRODUCED
PORT
• REWARD PORT FOCUSES CORPORATE CUSTOMERS.
• AS POSITIONING, HE FOCUSES ON ENGAGEMENT.
LOYALTY FOLLOWS THEN.
• REWARD PORT IS FREE FROM RECESSION DANGERS.
• “SUCCESS IS MOVING FROM FAILURE TO FAILURE
WITHOUT LOSING ENTHUSIASM.” - JAVED AKHTAR
NEWSWIRE
10 TOPICS
 1. STRATEGIES ON HOW TO CHOOSE A
BRAND NAME (PHILIP KOTLER SUMMARY
WITH EXAMPLES)
OSE A BRAND NAME- A BRANDING STRATEGY
• ONE OF THE MOST IMPORTANT BRANDING DECISIONS
WHILE DEVISING A BRANDING STRATEGY IS HOW TO
CHOOSE A BRAND NAME FOR THE PRODUCT.
• IN GENERAL, IN TODAY’S ERA, THERE IS ALMOST NO
PRODUCT WHICH SELLS WITHOUT A BRAND NAME. IT
COULD AS SIMPLE AS THE FAMILY NAME OF THE
MANUFACTURER E.G. MDH
 THE FOUR STRATEGIES TO CHOOSE A BRAND
 

NAME
MARKETINGNAMES
1.INDIVIDUAL MANAGEMENT BY DR. PHILIP
KOTLER:
A COMPANY MAY DECIDE TO CHOOSE INDIVIDUAL BRAND
NAMES FOR EVERY PRODUCT LINE. THE ADVANTAGE OF
CHOOSING A DIFFERENT BRAND NAME WITH THE PRODUCT IS
THAT THE COMPANY DOESN’T ATTACH ANY REPUTATION WITH
THE NEW BRAND. E.G.- VOLKSWAGEN GROUP: AUDI, BENTLEY,
BUGATTI, LAMBORGHINI, PORSCHE, SEAT, SKODA,
VOLKSWAGEN

2. BLANKET FAMILY NAMES

MANY FIRMS CHOSE TO USE THEIR CORPORATE BRAND
ACROSS THEIR RANGE OF PRODUCTS. E.G. HEINZ, GENERAL
ELECTRIC ETC-.

3. SEPARATE FAMILY NAMES FOR ALL PRODUCTS

COMPANIES MAY CHOOSE TO USE SEPARATE FAMILY NAMES
FOR A DIFFERENT LINE OF BUSINESSES. THIS APPROACH IS
PREFERRED WHEN THE COMPANIES ARE INTO VARIOUS
 2. SELF MOTIVATION – MEANING AND
TYPES
MOTIVATION
MOTIVATION TERM FOCUSES ON ONE’S ‘MOTIVE’.
MOTIVE CAN BE REGARDED AS DESIRE, WANTS OR
ANY NEED WITHIN THE INDIVIDUALS. THIS IS A
PROCESS IN WHICH PEOPLE WORK OR INSPIRE TO
ACHIEVE A SPECIFIC GOAL.
 
 AND MOTIVATION IS ABOUT EVERY INDIVIDUAL,
EITHER SELF OR SELFLESS.
 
IF A PERSON INSPIRES OTHERS AND ENCOURAGES
THEM TO ACHIEVE THEIR TARGET, THAT IS ALSO
MOTIVATION.
 AND IF A PERSON WORKS FOR HIS BETTERMENT AND
PES
 
OF SELF MOTIVATION
 Intrinsic Motivation
THE MOTIVATION THAT MAKES US AWARE OF
WHAT WE “WANT”.
 
 Extrinsic Motivation
THE MOTIVATION THAT HELPS US IN
REALIZING WHAT WE “NEED”.
HOW
 HOW TO MOTIVATE YOURSELF?
•SETTING YOUR GOALS FOR SELF-MOTIVATION
•BEING WITH GOOD PEOPLE CHANNELIZES SELF
MOTIVATION
•STOP OVER THINKING TO CHANNELIZE SELF
MOTIVATION
•KNOWING YOURSELF IS SIGNIFICANT IN CHANNELIZING
SELF-MOTIVATION
•USING MISTAKES AS YOUR EXPERIENCE IS PIVOTAL IN
SELF-MOTIVATION
 3. WHAT IS A MECHANISTIC
ORGANIZATION?
• AN ORGANIZATIONAL STRUCTURE THAT IS
BUREAUCRATIC AS WELL AS HIERARCHICAL BY
NATURE. ONE OF THE MOST FORMAL
ORGANIZATIONAL STRUCTURES WHICH HAS A
SPECIFIC DIVISION OF LABOUR THAT RESULTS IN
SPECIALIZED JOB PROFILES.
 
 
•IT
IS CREATED FOR A COMPANY THAT DEALS IN MASS
 
PRODUCTION AS IT CAN BENEFIT FROM ECONOMIES OF
SCALE.

•IT INCLUDES CEO AT THE TOP FOLLOWED BY

EXECUTIVES, SUPERVISORS, MANAGERS AND SUPPORT
PERSONNEL.
 CHARACTERISTICS OF MECHANISTIC
BLE ENVIRONMENT
ORGANIZATION
W DIFFERENTIATION OF TASKS
LE INTEGRATION
TRALIZED DECISION-MAKING
NDARDIZATION AND FORMALIZATION

ADVANTAGES
MPLE TO WORK •STATIC AND RIGID
DISADVANTAGES
OMPT DECISION MAKING •DOES NOT ADAPT TO CHANG
NIMIZES SUPERVISING COST •WORK OVERLOAD
ECTIVE EMPLOYEE MANAGEMENT•AUTOCRATIC LEADERSHIP
OPER DISCIPLINE •FORMALIZED STRUCTURE
TWORK POSITION • IMPRACTICAL DECISIONS
CIFIC RESPONSIBILITY •DIFFICULTY IN COORDINATI
4. WHATSAPP MAY ALLOW SINGLE
ACCOUNT SIGN-IN ON MULTIPLE DEVICES

THE MULTI-DEVICE SIGN-IN FEATURE WOULD ALLOW

USERS TO USE SINGLE WHATSAPP ACCOUNT ON
MULTIPLE DEVICES SIMULTANEOUSLY
WHATSAPP IS TESTING MULTI DEVICE
AUTHENTICATION, WHICH SHALL ALLOW USERS TO
SIGN IN FROM THE SAME ACCOUNT ON MULTIPLE
DEVICES. CURRENTLY, USER CAN AUTHENTICATE
SINGLE DEVICE BY MEANS OF MOBILE NUMBER
VERIFICATION.
AS SOON AS YOU CHANGE THE DEVICE AND SIGN- IN
ON ANOTHER DEVICE, WHATSAPP AUTOMATICALLY
LOGS YOU OUT FROM ALL OTHER DEVICES. THE
MULTI-DEVICE SIGN-IN FEATURE, WHICH IS
THE MULTI-DEVICE SIGN-IN FEATURE WOULD ALLOW
USERS TO USE SINGLE WHATSAPP ACCOUNT ON
MULTIPLE DEVICES SIMULTANEOUSLY. THEREFORE, IT
WOULD BE EASIER TO SWITCH FROM A MOBILE PHONE
TO TABLET OR IPAD, AND COMPUTER AND CONTINUE
THE CONVERSATION FROM WHERE YOU LEFT ON THE
LAST USED DEVICE.
 

THOUGH THE DETAILS ARE SCARCE, THE MULTI-

DEVICE FEATURE MIGHT ALSO ALLOW USERS TO
TRANSFER DATA FROM ANDROID TO IOS DEVICE IN
REAL TIME. CURRENTLY, YOU CAN MOVE WHATSAPP
TO IOS DEVICE FROM ANDROID DEVICE BUT THERE IS
 5. WHAT IS AN INFORMAL ORGANIZATION?
A NETWORK OF SOCIAL AND PERSONAL RELATIONSHIPS
THAT OCCUR IN A WORK ENVIRONMENT. IT IS A FACT
THAT AN INFORMAL ORGANIZATION CO-EXISTS WITH A
FORMAL ONE AND GENERALLY EMERGES BECAUSE OF
DEFAULT. ALTHOUGH FORMAL PRINCIPLES DO NOT
BOUND THESE, THEY ARE STILL CONSIDERED AN
CTERISTICS OF AN
INTEGRAL PART OFINFORMAL ORGANIZATION
FORMAL ORGANIZATION.
•IT IS CREATED BASED ON COMMON CULTURE, RELIGION,
LANGUAGE, ISSUES, TASTE ETC.
• CREATED WITHOUT THE APPROVAL OF AN AUTHORITY
•EASILY UNDERSTOOD AND EXPLAINED
•NOT BASED ON ANY RULES AND PROCEDURES
•MORE THAN TWO PEOPLE CAN CREATE AN INFORMAL
ORGANIZATION
•MEMBERSHIP IS VOLUNTARY IN AN INFORMAL
CTIONS OF INFORMAL ORGANIZATION
AD THE SOCIAL AND CULTURAL VALUES
R SOCIAL CONTROL 
MOTES COMMUNICATION  

URES OF INFORMAL ORGANIZATION

NPLANNED STRUCTURE
O FORMAL STRUCTURE
NFORMAL COMMUNICATION
OCIAL NEEDS
NFORMAL LEADERS
O FIXED TENURE
HE OUTLOOK IS ESSENTIAL
O RULES AND REGULATION
 ADVANTAGES
ULFILS SOCIAL NEEDS •LACK OF SPECIALIZATION
DISADVANTAGES
ASTER COMMUNICATION •CREATES RUMOURS
FFICIENT WORK SYSTEM •HIGH OPERATING COSTS
NHANCED PRODUCTIVITY •POOR MOTIVATION
OB SATISFACTION •LEADS TO CONFLICTS
AFETY VALUES •ROLE CONFLICTS
AREFUL PLANNING •CAUSES INSUBORDINATION
 6. 7 KEY LEADERSHIP WORDS YOUR
TEAM NEEDS TO HEAR YOU SAY RIGHT
7NOW
KEY WORDS THAT WILL STRIKE BOTH CONCRETE AND
REASSURING TONES WITH EMPLOYEES.
LISTENING
PEOPLE WANT TO KNOW THAT YOU ARE LISTENING,
AND THAT THEY ARE BEING HEARD. THEY WANT TO
KNOW THAT YOU'RE PAYING ATTENTION
 SECURITY
SOME ARE WORRIED ABOUT THEIR HEALTH. OTHERS
ARE WORRIED ABOUT THEIR JOBS AND THEIR
ECONOMIC SURVIVAL. OTHERS HAVE FAMILY
CONCERNS, FEARS ABOUT THE DIRECTION OF THE
COUNTRY -- AND EVEN A COMBINATION OF ALL OF THE
ABOVE.
  FLEXIBILITY
OPTIMISM
PEOPLE WANT TO BE TOLD THE TRUTH, AND THEY WANT
TO BE TOLD THAT THINGS ARE BUT OVERALL: OPTIMISM
INCREASES THE LIKELIHOOD OF POSITIVE RESULTS.
COMMUNITY
SHARED SACRIFICE, SHARED EFFORT, SHARED REWARD:
PEOPLE WANT TO KNOW THAT YOU'RE ALL IN THIS
TOGETHER, AND THAT THEY REALLY CAN COUNT ON
LEADERS AND CO-WORKERS.
 SACRIFICE
A LACK OF DISCUSSION ABOUT SHARED SACRIFICE
RIGHT NOW COULD ACTUALLY BE A RED FLAG TO MANY
EMPLOYEES, WHO EXPECT THAT SACRIFICES WILL HAVE
TO BE MADE.
PLEASE AND THANK YOU
THESE TWO PHRASES: PLEASE AND THANK YOU THEY
IMPLY RESPECT.
 7. STRATEGY DEFINITION – WHAT IS
STRATEGY?
STRATEGY CAN BE UNDERSTOOD AS A PLAN OF ACTION
DESIGNED BY PAYING HEED UPON DIFFERENT FACTORS
TO ACCOMPLISH ONE OR MORE GOALS.
  “A VISION WITHOUT A STRATEGY REMAINS AN
STRATEGY REFERS TO THE VARIOUS ACTIONS
ILLUSION”
UNDERTAKEN
  BY THE MANAGERS AND OTHER PEOPLE
IN HIGH-LEVEL POSITIONS TO ACHIEVE THE GOALS OF
THE COMPANY.
 IT CAN ALSO BE CALLED AS THE GENERAL DIRECTION
AND VARIOUS OTHER COMPONENTS THAT THE
COMPANY USES TO MEET ITS TARGETS.
  “SUCCESS IS 20% SKILLS AND 80%
STRATEGY.
 
REE LEVELS OF STRATEGY
CORPORATE STRATEGY
BUSINESS UNIT STRATEGY
TEAM STRATEGY

COMPONENTS OF A BUSINESS
STRATEGY
TRATEGIC INTENT STATEMENT
MISSION STATEMENT
ISION STATEMENT
OALS AND OBJECTIVE STATEMENT
8. HOW TO IMPROVE YOUR BRAND
REPUTATION AFTER A CRISIS
BUILDING A REPUTABLE BRAND TAKES A LOT OF
TIME. WE HAVE TO SPEND YEARS TRYING TO CRAFT
A STRONG BRAND IMAGE FOR BUSINESS. BUT WHEN
SOMETHING GOES WRONG, THAT BRAND IMAGE
INVESTED SO MUCH TIME AND EFFORT INTO
CREATING CAN BECOME TARNISHED IN JUST A FEW
MINUTES.
 
UNFORTUNATELY, EVEN WITH THE RIGHT
PRECAUTIONS IN PLACE, WE CAN'T ALWAYS AVOID A
CRISIS.
 

 
THINGS WE CAN DO TO PREVENT OUR BRAND
REPUTATION FROM TAKING TOO HARD
ACT QUICKLY- WHEN SOMETHING GOES WRONG, BE
READY TO ACT QUICKLY.

ADMIT YOUR FAULT- ADMIT WHAT WE COULD DID

BETTER TO PREVENT THE CRISIS FROM HAPPENING IN THE
FIRST PLACE.

 DO WHAT IS RIGHT-. WE NEED TO DO WHAT WE

CAN TO SET YOUR AUDIENCE RELATIONSHIPS BACK ON
THE RIGHT PATH.

AVOID SOCIAL MEDIA FIGHTS- IF CUSTOMERS

COMPLETELY UNASSOCIATED WITH OUR BRAND START
TALKING ABOUT OUR BUSINESS ON SOCIAL MEDIA. WE
MAY START FIGHTING BACK TO DEFEND OUR
REPUTATION.

PLAN FOR THE LONG- HAUL-BE REALISTIC ABOUT

 9. WHAT IS A SALES CHART? TYPES,
CONTENT AND TIPS
THE SALES CHART IS A VISUAL REPRESENTATION OF
THE SALES DATA FOR A GIVEN PERIOD. USUALLY, THE
SALES CHART REPRESENTS COMPARISONS OF SALES
DATA FOR A SPECIFIC PERIOD, OR PARTICULAR
CUSTOMER, FOR ONE SPECIFIC PRODUCT OR AS A
ESCOMPARISON
CHART ASWITH A GRAPHING TOOL
OTHER PRODUCTS OR PERIOD.
 •THE SALES CHARTS CAN BE CREATED USING MANY

TOOLS. THERE IS A STATIC CHART, AS WELL AS

DYNAMIC CHARTS.
•DYNAMIC CHARTS ARE INTERACTIVE AND ANIMATED
CREATED WITH THE HELP OF THE USER INTERFACE..
• THERE IS ALSO AN OPTION OF REPRESENTING THE
CHART IN 2-D OR 3-D AND CONVERTING THE CHART
FROM ONE TYPE OF GRAPH TO A DIFFERENT ONE.
YPES OF SALES CHART
NNUAL SALES ANALYSIS
UDGET ANALYSIS
OTAL SALES CUSTOMER WISE
USTOMER ACQUISITION COST
RFORMANCE OF SALES REP
ALES CYCLE
PS FOR A PROFESSIONAL SALES CHART

FEW TIPS TO MAKE A

PROFESSIONAL
LEAN AND SIMPLE LAYOUTSALES CHART
PPLY CALCULATIONS
AKES SALES CHART AND DASHBOARD
10. 7 STEP PROCESS OF ACTION
RESEARCH

ACTION
RESEARCH IS
DEFINED AS A
PROCESS OF
INQUIRY
• INFORMED
CONDUCTED FOR ACTIONS
AND BY THOSE 7

WHO ARE
ASONS FOR USING ACTION RESEARCH
UILDING THE REFLECTIVE PRACTITIONER
MAKING PROGRESS ON SCHOOL-WIDE PRIORITIES
UILDING PROFESSIONAL CULTURE
THANK YOU