Business Plan Presentation
Managing Enterprise- Business Plan
Cake-Me-Away is a home-based cake company .
Simona Dumitrascu is the sole owner.
The mission statement of the Cake-Me-Away "to make the finest and quality freshly baked containing
all-natural and fresh ingredients cake, with a sophisticated abstract style and looks and a touch of
hazelnuts, chocolate mousse and a bit of ice cream with environment-friendly business practices.
The objectives of this company are:
1. To produce cake decorating business by introducing new services and design which are not standard.
2. To enhance the customer's satisfaction.
3. To develop new flavours for the customers.
4. To increase communications with the customers to get their feed back.
Introduction
This product was chosen because it is equally popular in all age groups and enjoyed by
everyone.
Cake-Me-Away is mindful that taste matters for the consumers and a slight error in
making a cake can ruin the taste.
The objective of Cake-Me-Away is to deliver a perfectly baked cake of premium quality.
Cake-Me-Away is also mindful of plastic and general waste; so, the company aims to
reduce plastic use.
There are two competitors but they focus on the quantity rather than the quality.
Product/Service
Cake-Me-Away will offer:
1. Cake decoration services as well as cater the events such as
birthdays and marriages.
2. Customisation services to cake lovers.
3. Cupcakes, as per the customer demands.
4. Free delivery services to customers living in near localities.
Marketing activities
Marketing mix refers to a number of factors that can be controlled by the company to sell
the products it offers (Constantinides, 2006).
A marketing mix includes several areas to be focused on to carry out a comprehensive
plan of marketing (Borden, 1964).
The business will be advertised online via paid promotion advertisements.
One of the food bloggers will be invited for the review.
Cake-me-away will be advertised on Facebook and Instagram, the two of the most used
networking sites (Shareef et al., 2019).
It will cost $100 a year.
Questionnaire
Have you bought a cake/ cupcake in last three months?
Yes No Maybe Don’t Know
Do you enjoy eating cakes/ cupcakes
Yes No Maybe Don’t Know
How much you spend on cakes/ cupcakes in an year?
=<$100 <=$200 <=$500 Don’t Know
Do you feel excited about opening of a high end cake service in your area?
Yes No Maybe Don’t Know
Physical Resources
As the Cake-Me-Away is a homemade cake company, so the location will be the house.
It will be a bricks business venture
The equipment required for the cake business will include the following:
• Cake tins, Cooling rack such as non-stick, cooling racks, Shaker Steel, mesh shaker
• Icing smoother Ingredient or food mixer, Food processor, Marzipan spacers
• Measuring jugs, Mixing bowls, Palette knife, Brushes, Baking pans
• Cupcake or muffin pans Ovens
Financial Resources
There are two options for financing,
one is equity, and another is debt (Cassar, 2004).
The business will comprise 60% equity and 40% debt.
The debt will be taken from local bank which support the start-ups.
60% equity will be used to maintain a good balance of capital and not rely more on the
debt.
Human Resources
The owner of the bakery is a certified pastry chef and have several years of experience in
the field.
As there is only one owner so for now he will undertake the following role –
Human Resources, Marketing Finance, Operations (physical and product/service)
manager
In the near future five people will carry out all the important tasks.
The business, in the future, will source these people from a local bakery that is closed due
to this COVID-19.
SWOT
SWOT analysis discusses the strength, weaknesses, opportunities and threats for the business (Leigh,
2009).
The business's strengths are that it is the first to try an abstract style of cakes in the city. Secondly, it will
provide an authentic home-baked cake taste, and cakes will be baked on orders, ensuring freshness.
The weaknesses of the business are it is home-based, there is limited space for the kitchen, so making it
difficult to manage multiple orders at a time .
The opportunity for Cake-Me-Away is that abstract cake and customized cakes demands are very high in
the locality, and there is only one bakery nearby that often serves stale cakes; so, there is a huge demand
in the market for fresh cakes.
The threat is that the business has limited space; therefore, there will be supply shortages. Secondly,
finding new ingredients in a lockdown situation is also a difficult task.
Cash Flow
Cash flow from operations
Net Income $12000
Additions to Cash
Depreciation $ 3000
Increase in accounts payables $ 1000
Subtractions from cash
Increase in accounts receivables $8000
Increase in inventory $ 7000
Net cash from operations $1000
Cash Flow
Cash flow from investing
Purchase of equipment and advertising $2000
Cash flow from financing
Notes Payable $2000
Cash flow at the end of business year $1000
References
Borden, N. H. (1964) ‘The concept of the marketing mix’, Journal of advertising research, 4(2), pp. 2–7.
Cassar, G. (2004) ‘The financing of business start-ups’, Journal of business venturing, 19(2), pp. 261–283.
Constantinides, E. (2006) ‘The marketing mix revisited: towards the 21st century marketing’, Journal of marketing
management, 22(3–4), pp. 407–438.
Leigh, D. (2009) ‘SWOT analysis’, Handbook of Improving Performance in the Workplace: Volumes 1-3, pp. 115–140.
Shareef, M. A. et al. (2019) ‘Social media marketing: Comparative effect of advertisement sources’, Journal of
Retailing and Consumer Services, 46, pp. 58–69.
