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Understanding Marketing

The document discusses marketing concepts including behavioral theory of management, basic marketing strategies, marketing basics, developing marketing strategies and plans, and creating long-term loyalty relationships. It covers topics such as complex adaptive systems, the marketing myopia, STP, the 4Ps and 4As of marketing, customer value and loyalty, SWOT analysis, and CRM.

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Aahaana
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35 views7 pages

Understanding Marketing

The document discusses marketing concepts including behavioral theory of management, basic marketing strategies, marketing basics, developing marketing strategies and plans, and creating long-term loyalty relationships. It covers topics such as complex adaptive systems, the marketing myopia, STP, the 4Ps and 4As of marketing, customer value and loyalty, SWOT analysis, and CRM.

Uploaded by

Aahaana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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UNDERSTANDING

MARKETING
UNSCHOOL
Behvarioual Theory of Management

 Complex Adaptive Systems


 How can we benefit from Management Mantras?
 Personal
 Professional
 Social
 The Marketing Myopia
Basic Marketing Strategies

 Market-oriented strategic planning


 Scope of Marketing
 What is marketing, marketed and who markets?
 Needs, wants and demands
 STP
 Paid, owned and Earned Media
 Value and Satisfaction
 New marketing realities
MARKETING BASICS

 The Marketplace and company’s orientation


 The 4Ps and 4As of Marketing
 Capturing Insights
 Customer Value and Loyalty
Developing Marketing Strategies and
Plans
 The Value Chain
 Core Competencies
 Central Role of Strategic Planning
 Vision, Mission, Values
 SWOT
Creating Long-Term Loyalty Relationships

 Customer Perceived Value


 Total Customer Satisfaction
 Attracting and retaining customers
 Loyalty
 CRM
THANK YOU

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