Topic

Supply Chain Strategies of Blue Dart

Presented by
Avishek kumar
Suvashis Mahapatra
BidishaBhattacharya
 BLUE DART is South Asia's leading integrated air
express carrier and premium logistics-services
provider.
 It has the most extensive domestic network
covering over 13,880 locations, and service more
than 220 countries
 Warehouses at 14 locations across the country as
well as bonded warehouses at the 6 major metros
of Bangalore, Chennai, Delhi, Mumbai, Kolkata and
Hyderabad
 ISO 9001 - 2000 countrywide certification
by Lloyd's Register Quality Assurance for
their entire operations, products and
services.
It’s Competitive Advantage lies
in:
 Blue dart’s vast and unparalleled Domestic
Network .
 A spectrum of services to provide customized
solutions.
 Its Customs and Regulatory expertise.
 Its Technology.
 Its Air Network.
  Its financial credibility . 
 Its People force.
Company’s Vision:


"To be the best and set the pace in the air
express integrated transportation and distribution
industry, with a business and human conscience.
We commit to develop, reward and recognize our
people who, through high quality and
professional service and use of sophisticated
technology, will meet and exceed customer and
stakeholder expectations profitably."
Company’s future plans:

 Blue Dart would also leverage its vast

customer base for global distribution
through its alliance with DHL.
 There domestic network will continue to
differentiate itself in all areas of our core
competencies - supply chain
management, logistics and Ecommerce.
Blue Dart-Federal Express
Relationship:
 Blue Dart and FedEx have determined a new
agreement in October 1997 to coincide.
 This agreement, Blue Dart is the exclusive provider
of transportation, pickup and delivery, customs and
related services for FedEx's International Priority
shipments.
 Blue Dart continues to consolidate its dominant
domestic position, and service and enhance its
international customer base as a licensee of FedEx,
to support FedEx's international growth
SERVICES OF BLUE DART 
REGIONAL SERVICES IN SAARC
AREA

 Between India, Bangladesh, Bhutan and

Nepal.
  Regional Priority: Documents (RPDX)
 Regional Priority: Non-Documents (RPDT)
Let see different type of regional
services:

 DOMESTIC PRIORITY
 DART APEX
 DART SURFACELINE
 SMART BOX
INTERNATIONAL SERVICE
 International services of Blue dart are taken
over DHL EXPRESS in 2002.
 Quality network of Blue Dart and DHL.
 
THE BLUE DART SUPPLY CHAIN
 A supply chain is a network of sub-suppliers,
suppliers, internal operations, trade customers,
retail customers, and end users.
 Supply chain management is a loop that starts
with the customer and ends with the customer.
 It requires looking at your business as one
continuous process that absorbs such traditionally
distinct functions as forecasting, purchasing,
manufacturing, distribution and sales, and
marketing into a continuous flow of business
interaction.
Factors shaping supply chain
management
 It is believed that six business and economic
forces will most impact future supply chain
management. These include the three
external factors: consumer demands,
globalization & information/ communication.
 Three additional topics are : competition,
regulation and environmental concerns
Blue dart purchases from suppliers in
two primary ways:

 Centralized purchasing
 Decentralized purchasing
SUPPLY CHAIN TOOLS OF BLUE
DART
 E-Shipping Tools-These tools are convenient aids to
support your shipping management processes.
 Track Dart shipment by using the Track Dart box, which
is available on the upper left panel of every page on our
website.
 Mail Dart- the Waybill Number or the Reference Number
to track the status of your shipments. This feature helps
you to track Single or Multiple shipments.
To track the status of your shipments by Waybill Number
enter the waybill numbers either in `Subject' or in the text
of the mail, each Waybill number .
 Location Finder: Find the service locations
of Blue Dart and the Blue Dart counter or
franchisee located closest to you.
Transit time finder- Check the transit times for
your domestic and international shipments,
and for the various services offered by Blue
Dart to help you identify the service that
meets your requirements.
 Price Finder- Calculate your shipping costs
for your domestic and international
shipments by using our Price Finder.
 COSMAT II: COSMAT II (Computerized On-
line System for Management, Accounting
and Tracking) is a complete ERP system
indigenously developed by Blue Dart.
 SMART- SMART (Space Management Allocation
Reservation and Tracking), is an inhouse
developed state-of-the-art technology system,
which allows real-time space and revenue
management on the Blue Dart Aviation network.
 Ship Dart:
Ship Dart is a Blue Dart proprietary solution
especially created for the convenience of regular
customers. Ship Dart enables user control over the
entire shipping and tracking processes.
 Customized Solutions:
Blue Dart has delivered customized solutions to
various industry segments such as Finance,
Pharmaceutical, Consumer Durables and
Information Technology, among others.

 E-Business Tools
 These tools may be efficiently integrated with your
systems to provide you with a convenient and cost-
effective solution to your shipping requirements.
 Internet Dart : Track on-line the status update
of your shipments sent over the last 45 days.
You may track by a range of dates, origin,
destination, delivered or undelivered shipments
or service used, on-line.
 Shop Track : Shop Track is an API
(Applications Program Interface) designed
specifically to support and enhance the
services provided by a portal or any e-business
 Pack Track: Pack Track is an API (Applications
Program Interface) designed for any client
involved in logistics, distribution and inventory
control
 Mobile Dart: Mobile Dart- WAP works on any
mobile phone or device which supports Wireless
Application Protocol. Using Mobile Dart-WAP, the
customer can check the current status of his
shipments on-line by entering the waybill number
RECOMMENDATIONS
 Analyze the observed routes by comparing
beneficial routes of Blue Dart with the
competitor.
 Map the transit time of surface
transportation in tabulation form.
 Observe the routes which are beneficial in
terms of cost cutting and time saving
a