SUMMER INTERNSHIP

PROJECT

PRESENTED BY PROJECT MENTOR

NEHA SINGH Dr. SMITA GHOSHAL
PGDM GLOBAL
ERP-0191PGM082
 TABLE OF CONTENT
 Introduction
 Executive summary
 Mission and Vision
 Print Media
 Outlook
 Organization structure
 Competitors
 Objective of project
 CRM of outlook magazine
 SWOT Analysis
 Learning outcomes
 Bibliography
 INTRODUCTION
 Owner :- Mr Rajan Raheja.
 Date of Establishment :- October 1995.
 Headquarters Address :- AB-10, S.J.Enclave, New Delhi- 110029, India.
 Branches :- Mumbai, Kolkata, Chennai, Bangalore & Hyderabad.
 Publishing :- New Delhi (since October 1995) by Outlook Group, whose founding editor-in chief is
Vinod Mehta.
 Current net worth :- $1250 million

Outlook, the weekly general interest English and Hindi news magazine published in India was first
issued in October 1995 with Vinod Mehta as the editor in chief, it is owned by Rajan Raheja Group.
The Publisher is Outlook Pvt.Ltd. It features contents from politics, sports, cinema, and stories of
broad interest.
 EXECUTIVE SUMMARY
 Two main objectives of any publishing group are:
 To increase Geographic Dispersion / Circulation
 To Improve Readership profile

 This is because the main source of revenue for any publishing group is advertising and an advertiser would like to
know the facts and figures before investing his money in advertising. Outlook is part of the Rajan Raheja Group
which made its beginning in the construction business and after building a huge presence in the realty market, the
Group diversified laterally into manufacturing, financial services and media. The magazine division of Outlook
consists of Outlook, Outlook Money, Outlook Traveler, Outlook Hindi, and Outlook Profit & Outlook Business.
Moreover, it has taken over the sales & marketing of Newsweek, an international news magazine and Marie Claire,
an international women’s magazine. The purpose of the project is to identify the segments for the newly launched
magazine in business-to-business markets and promoting these magazines by creating awareness among the
potential business clients in generating sales for Outlook India Ltd. Now-a-days, a new marketing concept of
“SPACE SELLING” has arisen in the print media; say it, newspapers or magazines. These new promotional tools
comprises of Strip, Flap, Cover-on Cover in order to give customized solution to the business clients.
 MISSION AND VISION
Mission:
 Employee cost-effective processes and thereby create a strong organization.
 Develop mutually and beneficial relationship with our business partners.
 Achieve customer delight by offering quality products and services.

Vision:
 To be the first choice for our customers, people and investors.
 PRINT MEDIA
Print Media Market Global Outlook include:
 Magazine Publishers,
 Digital Publishing,
 Book and Newspaper Publishers,
 Directory and Mailing List ,
 Publishers Covering
 Newspaper & Magazines Publishers,
 And other Publishers, Books Publishers, Directory.
ATTRACTIONS FOR CUSTOMERS:

 Fully updated monthly

 Identity growth segment and opportunities.
 Facilitate decision making on the basis of historic and forecast data and
understand the drivers and restraints on the market.
 Develop strategies based on likely future developments.
 Gain a global perspective on the development of the market.
OUTLOOK
 Started in October , 1995
 Headed By: Mr Vinod Mehta ( Editor-in-chief)
 1.5 Million Reader ( National Readership Survey)
 One of the India’s Four Top-Selling English Weekly Magazine
 Competitor: India Today
PRODUCT SEGMENT:
 OUTLOOK WEEKLY MAGAZINE
 It’s the most liked magazine because it covers International affairs
 Was honoured with best magazine award at International level in 2005.
 The news week offers comprehensive coverage of world event with a global
network of correspondents, reporters and editors covering national and
international affairs, business, science and technology, society and arts and
entertainment.
 It is truly a magazine, which fuels the global perspective
 OUTLOOK BUSINESS
MAGAZINE
 Outlook Business ‘Think Beyond Stay Ahead’, the focus is not
news, but important business issues that are exclaimed from an
impact/bottom-line perspective and developments with a view to
providing clear takeaway- impact and implication for decision-
making.
 A holistic approach ensures all influences on business: economic,
Political, and markets driven and examined.
 It provides detailed analysis of market trend, stock prices, and sales
strategies of several business undertaking.
 OUTLOOK TRAVELLER
 Outlook Traveller is a monthly magazine from the stable of OUTLOOK Publishing India Pvt
Limited and the only significant magazine aimed at the travel reader.
 For serious traveller , Outlook Traveller is a mine of Information , keeping you-up-to-date with the
latest trends in travel and tourism.
 For those who prefer to travel in their armchairs, it lays out a sensual feast.
 Postcard pretty visuals, practical advice and atmospheric travel experiences make Outlook
Traveller an engrossing and refreshing read.
OUTLOOK MONEY MAGAZINE
 Launched in July 1998, Outlook Money has relentlessly worked as your money
manager, helping you invest well, borrow wisely and spend smartly. The Outlook
Money magazine has been advising its readers on finance, investing, real estate,
smart saving, insurance, healthcare, travel, besides buying and maintaining cars.
Through our stories we attempt to give you specific, actionable tips that you can use
to make your money grow. It is these efforts of 16 years that has helped us grow
from being India’s first personal finance magazine to India’s No.1 personal finance
magazine.
 OUTLOOK HINDI MAGAZINE

 Outlook, India’s most exciting newsmagazine covers the entire spectrum

of issues from current affairs, business, sports, 42, technology ,
international affairs etc.
 Outlook gives you a holistic pictures, insightful analysis and fresh
perspective
 ORGANIZATION STRUCTURE

Mr Rajan Raheja Mr Vinod Mehta

Net worth $950 million Editor-in-chief ( Outlook Magazine)
 BUSINESS
OFFICE
• VICE PRESIDENT
• ASST VICE PRESIDENT

• GENERAL MANAGER
• DY GENERAL MANAGER

• NATIONAL HEADS
• REGIONAL MANAGER
• SENIOR MANAGER
• ASSOSIATE MANAGER
MANAGEMENT AND STAFF
Editor-in- President & Executive Feature
chief publishers Editor Editor

Political Senior Business Foreign

Editor Editor Editor editor

Senior
Deputy
BUREAU Books Special
Foreign
Editor Editor Corresponden
Editor
t
 OUTLOOK’S COMPETITIOR
 Outlook’s biggest competitor is INDIA TODAY
 INDIA TODAY is a 35 years old brand
 Which has touched all the segments of the market and shown a ray of light to print media
 The All- India readership of the 2 magazines is 16.43 lacs for outlook and 14.96 lacs for the
week . The leaders in this segment is undisputedly India today, which leads with 57.61 lacs
 Outlook leads the week in Delhi by a hefty margin of 1.81 lacs where its readership is close
to 2,57 lacs as compared with week’s 76k.
 OBJECTIVE OF PROJECT
TITLE : IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT
IN MAGAZINE INDUSTRY

 To sell the subscription of magazine.

 To promote the magazine of Outlook through email, social networking sites and cold calling.
 To convince the people .
 To make people aware about the subscription prices, discount and gift offered with every magazine.
 To find the frequency of magazine purchased or subscribed
 To know the reading perception of customers like what the people think about the content, articles
and advertisements of the magazine
 To know customer preferences towards the outlook magazine over other magazines like India today
and so on
 CRM OF OUTLOOK COMPANY

 Constant communication with target customers through:

 E-mails
 SMS
 Phone calls (if necessary)

 Personalized Advertising
 Subscribe sales and circulation
 Provide samples of magazines
 Coupons & broachers
 S.W.O.T ANALYSIS
STRENGTHS
 Every magazines covering each and every segment of the market.
 The parent company has a good brand presence in the Indian media
 The parent company operates several other successful magazines such as
Outlook Business, People, Traveller, Career 360, News weekly etc.
 WEAKNESSES
 Despite of being one of the leading magazines in India, it is not very popular
internationally.
 Competition from other free internet media has decreased its brand loyalty
 OPPORTUNITIES
 The magazine can increase its circulation by offering special
subscription offers to colleges and offices.
 By making good use of the virtual and social media space , the
magazine can increase its popularity.
 It can leverage upon the vast media experience of its parent
company.
 THREATS
 A number of international brands are coming to India which will
pose stiff competition
 With the advent houses in India are coming up with weekly
magazine that have potential to steal readership
 LEARNING OUTCOMES
 In today’s competitive world we management interns have to put lot of hard work to survive in
a business world, we always need to be attentive to get functioned with the corporate world.
 Glad that this Industrial training was an integral part of Management Program, as it aimed to
provide the me with an adequate exposure of various operations that took place in a company.
 I, as a Management intern was engaged with Outlook Group of Magazine , I worked in a
subscription division for 2 months. It was a very educative professional experience and
thereby gaining a overview of the corporate work culture.
 BIBLIOGRAPHY

 OutlookIndia.com
 Businessstandard.com
 Marketresearch.com
THANK YOU