Scribd
Upload
228 views11 pages

Marketing Management CIA-1 PP

Godrej Industries was established in 1897 in India. It has its headquarters in Mumbai and operates in various sectors including FMCG. The presentation discusses Godrej's branding and pricing strategies. It notes that brand development focuses on the FMCG sector as it has the most brands and potential for the company. The strategies aim to address shortcomings identified in the Customer-Based Brand Equity model. Specifically for FMCG, serviceability and brand communities are less relevant, but the sector has scope for product extensions and going global. The presentation also discusses differentiation, positioning, and market entry strategies.

Uploaded by

Akash Pawar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
228 views11 pages

Marketing Management CIA-1 PP

Godrej Industries was established in 1897 in India. It has its headquarters in Mumbai and operates in various sectors including FMCG. The presentation discusses Godrej's branding and pricing strategies. It notes that brand development focuses on the FMCG sector as it has the most brands and potential for the company. The strategies aim to address shortcomings identified in the Customer-Based Brand Equity model. Specifically for FMCG, serviceability and brand communities are less relevant, but the sector has scope for product extensions and going global. The presentation also discusses differentiation, positioning, and market entry strategies.

Uploaded by

Akash Pawar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 11

MARKETING MAGAGEMENT –II CIA-1

A Presentation on

• By
Akash Ashok Pawar Div B Roll No.26
• Slogan- "Ideas That Make life Brighter''

• Parrent of company – Godrej Industries.ltd

• Establishment year – 1897

• Founder- Ardeshir Godrej and Pirojsha Godrej


Branding strategy

• Strategy Brand development is a determined endeavour


entrenched with the combination of strategic thinking and
tangential creativity which drives the business ahead. Out of the
seven main companies of 'Godrej' group FMCG sector has
most number of brands and maximum potential, hence for
brand development focus is done on this sector only. Also as
mentioned above godrej's FMCG products were ranked among
Top 100 brands of India.
The shortcomings observed from the CBBE model has to be
targeted while developing strategy for the company. Considering
FMCG, serviceablity doesn't play any role and not even require
for creating brand community. But do have a immense scope for
extension and going global.
Label of Godrej Refrigerator-
Programmabl Logic Controller
• Product Differentiation Most competitive advantages lasts
only a short time. Companies therefore constantly need to
think up new value adding features and benefits to win the
attention and interest of choice rich, price prone consumers.
• Personnel Differentiation Competence Courtesy Credibility
Reliability Responsiveness Communication
• Differentiation can be done in various ways depending on
the industry and product category. Differentiation can occur
in one or more of these areas – product, services, personnel,
channel, image.
Plc cont....
• Positioning The act of designing the company’s offering and
image to occupy a distinctive place in the consumer’s mind.
Positioning normally takes one position in the mind. More
than one, the company runs the risk of customer credibility
and dilution of positioning
• Introduction Skimming the market Penetrating the market
Must have sufficient resources to withstand the initial losses
and heavy promotion costs Incremental selling efforts at this
stage is highest
Ashok Leyland Trucks Price List in India
Ashok Leyland Trucks in India Trucks GVW Trucks Price

Ashok Leyland 4220 42000 KG Rs. 38.22 Lakh - 38.67 Lakh

Ashok Leyland 4825 47500 KG Rs. 45.32 Lakh - 45.52 Lakh

Ashok Leyland 2820 28000 KG Rs. 29.55 Lakh - 30.34 Lakh

Ashok Leyland 3520 Twin Steering 35000 KG Rs. 35.56 Lakh - 36.31 Lakh
Pricing strategy
• The shortcomings observed from the CBBE model has to be
targeted while developing strategy for the company.
Considering FMCG, serviceablity doesn't play any role and not
even require for creating brand community. But do have a
immense scope for extension and going global.
Pricing strategy
• The shortcomings observed from the CBBE model has to be
targeted while developing strategy for the company.

• Considering FMCG, serviceablity doesn't play any role and not


even require for creating brand community. But do have a
immense scope for extension and going global.
Thank you

You might also like